# **What Are Subscribers and How Do You View Them in a Group?**

Use this guide when you want to understand who is following a specific Group and staying updated with its content.

Subscribers are audience participants who choose to receive updates from a Group, without necessarily being active contributors. They represent passive engagement, but often high intent.

You can view and manage Subscribers directly inside your Business Account.

## **What Is a Subscriber?**

A **Subscriber** is someone who follows a specific Group to receive updates.

They:

- Stay informed about new posts
- Receive updates or announcements
- Follow discussions passively
- Engage occasionally (but are not required to contribute)

Unlike Members, Subscribers are not responsible for creating or managing content. Their role is consumption-first.

## **Subscribers vs. Members - What’s the Difference?**

Understanding this distinction helps you measure engagement accurately.

### **Members**

- Actively contribute within Groups
- Create or manage content
- Drive discussions

### **Subscribers**

- Follow a Group for updates
- Primarily consume content
- May or may not actively participate

Think of Subscribers as your attentive audience, they may not speak often, but they are listening.

## **Why Subscribers Matter**

Subscribers indicate:

- Topic relevance
- Audience interest
- Content pull
- Growth potential within a specific Group

**For example:**

If you run a Group focused on tech reviews, Subscribers will automatically receive updates when new reviews or discussions are published, keeping them consistently connected to that subject area.

**High subscriber count = strong content-market alignment.**

## **How to View Subscribers**

Follow these steps inside your Business Account:

### **Step 1 - Log in to Business Account**

Access your dashboard.

![](https://cdn.sanity.io/images/lnrtvsvr/development/501d15cef75b94ece2aef125c80662a154e31f9c-1879x911.jpg)

### **Step 2 - Navigate to Groups**

Go to: **Manage > Groups**

### **Step 3 - Edit the Desired Group**

Select the Group whose Subscribers you want to view.

![](https://cdn.sanity.io/images/lnrtvsvr/development/e9d45772f8967be93fc5c5f7cc02b18875053e65-1879x913.jpg)

### **Step 4 - Go to the Subscribers Section**

Inside the Group settings:

- Open the **Subscribers** section
- Search for specific users
- View the full Subscriber list
  ![](https://cdn.sanity.io/images/lnrtvsvr/development/630ec5548c76e8f106bce0ba34fc3825f65bf4eb-1866x916.jpg)

## **What You Can Do from Here**

From the Subscribers view, you can:

- Monitor audience growth
- Identify high-interest Groups
- Analyze passive engagement trends
- Align future content based on subscriber volume

## **When Should You Monitor Subscribers?**

Review Subscriber lists when:

- Measuring Group performance
- Evaluating topic traction
- Planning content strategy
- Identifying Groups ready for monetization

**Subscribers reflect demand. Members reflect activity.** Both are essential signals in building a strong Commerce Media Network.

## **Related Articles:**

- [What Is a Creator in Your Commerce Media Network and Why Does It Matter?](https://begenuin.com/developers/get-started/business-account/what-is-a-creator-and-why-does-it-matter)
- [How do I add community admins in your owned communities?](https://begenuin.com/developers/get-started/business-account/how-do-i-add-community-admins-in-your-owned-communities)
- [How Do You Add Admins to Maintain Quality and Governance in Your Social Experience?](https://begenuin.com/developers/get-started/business-account/how-do-you-add-admins-to-maintain-quality-and-governance-in-your-community)
- [How do I add community members in your communities?](https://begenuin.com/developers/get-started/business-account/how-do-i-add-community-members-in-your-communities)
- [How do I add group members in the Commerce Media Network?](https://begenuin.com/developers/get-started/business-account/how-do-i-add-group-members-in-the-community-media-network)
- [What Is a Member and How Do You Add Them to Your Groups?](https://begenuin.com/developers/get-started/business-account/what-is-a-member-and-how-to-add-them-in-your-groups)