# Paid Partner Post

A partner brand's videos shown in your placements and embeds with a sponsored tag, at the slots your preset sets in the feed [Maya](https://begenuin.com/developers/browse-by-products/supervised-intelligence/supervised-intelligence-what-it-does-and-where-to-start#maya-genuin-s-orchestrator) ranks. It's priced per thousand video views against a total budget.

A Paid Partner Post puts a partner's videos in your placements and embeds with a sponsored tag, in the order you set on **Content Priority**. In your Business Account, you find it under **Monetize** > **Paid Partnership** as the **Partnered Post** type. The partner supplies the video, or Studio produces it from their brief.

[Octo](https://begenuin.com/developers/get-started/any-business/octo-operates-your-business-account-octo-proposes-you-approve), Genuin's Supervised Intelligence interface in your Business Account, proposes this capability when it finds a fit on your sites and apps. It completes the steps under Set it up from your brand context. Nothing goes live until you approve it. It's part of [Monetize](https://begenuin.com/developers/browse-by-products/monetize/monetize-what-it-does-and-where-to-start), and [Paid Partner Posts and Paid Partner Takeovers](https://begenuin.com/developers/get-started/any-business/paid-partner-posts-and-paid-partner-takeovers) compares it with the Takeover.

## When to use it

Use it when a brand wants its content inside your groups, not around them.

- **Brand partnerships**: partners you sell to directly or reach through package listings.
- **Endemic brands in category groups**: brands that sell what your audience comes to you for. They get the highest ranking weight. [Brand Network concepts](https://begenuin.com/developers/get-started/any-business/brand-network-core-concepts-and-how-brands-are-classified) explains how brands are classified.
- **Sponsorship replacements**: a Post that replaces a sponsorship.

Non-endemic brands want your audience but sell something else. They buy a [Paid Partner Takeover](https://begenuin.com/developers/browse-by-products/monetize/paid-partner-takeover) or audience extension instead of placing content.

## How it works

- The videos show in the placements and embeds you pick, with a sponsored tag.
- FTC and local disclosure fields are required on every Post, and the partner can't remove them.
- Posts appear at the preset's **Start Slot** and **Repeat Frequency**, in the order you set on **Content Priority**. After the last one, the sequence repeats from the first. [Personalization and relevance](https://begenuin.com/developers/get-started/any-business/personalization-and-relevance-how-maya-ranks-every-feed) explains how Maya ranks feeds.
- The Shorts feed in the [Vertical Video Player Placement](https://begenuin.com/developers/browse-by-products/onsite/vertical-video-player-placement) supports in-feed Posts.
- You price a Post per thousand video views, with a total budget for the partnership period. A package can bundle Posts with Takeovers and offsite tags.
- The partner sees views, watch time, and engagement. When commerce is connected, the partner also sees attributed revenue.
- Packages are priced against your floors and brand safety profile. Money never moves on a change you didn't approve.
- In your Business Account, a Paid Partner Post is a paid partnership with **Partnership Type** set to **Partnered Post**, the default.
- A paid partnership is a deal between two brands. The advertiser pays to have its videos shown, and the publisher shows them on its own websites and apps. Either brand can start the proposal.
- A paid partnership holds up to 20 posts. Posts marked as House Ads can't be selected.
- You can add up to 4 links to each post. A post's existing description and links appear prefilled, and you can update them.
- If **Partnered Post** is off in the publisher's preset, no Paid Partner Posts are shown. If **Video Ads** is off too, **House (Fallback Content)** fills those slots.
- Targeting, when set, limits the URLs, keywords, or locations where the Post is shown.
- Changes to a paid partnership or a preset reach the SDK after the page reloads.

## Set it up

Octo proposes the Post with these steps already done. You review the result and confirm it.

1. Under **Monetize** > **Paid Partnership**, click **New Paid Partnership** and choose **Partnered Post**. Fill in the configuration, select posts, set their order and links, then review. To sell the Post in a package, create a package with the group and its forecast under **Monetize** > **Packages**. Learn how in [Paid Partner Posts and Paid Partner Takeovers](https://begenuin.com/developers/get-started/any-business/paid-partner-posts-and-paid-partner-takeovers).
2. Sell it directly, or list it for buyers. For a direct sale, click **Send Proposal**, or click **Schedule Partnered Post** to schedule it yourself. The partner sees a sent proposal in their own Business Account listing and by email, then accepts, rejects, or rectifies it. Learn how in [Packages: sell outcomes to brands and demand partners](https://begenuin.com/developers/get-started/any-business/packages-sell-outcomes-to-brands-and-demand-partners).
3. Approve the creative under **Monetize** > **Approvals**, or let Canvas, part of Supervised Intelligence, approve within your guardrails. Learn how in [Canvas: run your network with growth and monetization agents](https://begenuin.com/developers/get-started/any-business/canvas-run-your-network-with-growth-and-monetization-agents).

### What the publisher needs first

Before a Paid Partner Post can show, the publisher's brand needs these in place:

- Approved videos.
- A placement or an embed, created under **Grow** > **On Site**.
- That placement or embed assigned to an active preset under **Settings** > **Ad Configuration**.
- **Partnered Post** switched on under **In-Feed** in that preset. Other ad types can stay off.

The advertiser needs no placement, embed, or preset of its own.

### Send, schedule, and respond

The review page shows every choice you made, and **Download PDF** gives a summary of the proposal. As the publisher, you pick one of two actions:

- **Send Proposal** sends the proposal to the partnering brand right away.
- **Schedule Partnered Post** skips the proposal and moves the paid partnership straight to **Scheduled to go live**.

As the advertiser, you can only click **Send Proposal**, because the Post runs on the publisher's site.

The receiving brand sees **Proposal Received** in its listing and gets an email with the details and the PDF attached. It then picks one action:

| Action | What happens |
| --- | --- |
| Reject | The proposal ends and moves to Rejected. |
| Accept | A publisher picks the Placement, Embed, and Environment, which must sit together in an active preset. An advertiser sees a Targeting popup instead. The paid partnership moves to Scheduled to go live. |
| Rectify | The receiving brand edits the proposal and sends it back. The other brand sees Rectification Received and can accept it. |

A proposal goes live only through **Accept**, either directly or after a rectification.

### Paid partnership states

Each paid partnership appears as a card in your listing, in one of these states:

| State | What it means | What you can do |
| --- | --- | --- |
| Draft | You finished the first step but haven't sent or scheduled it | Edit Draft, Delete Draft, or Schedule to LIVE |
| Proposal Sent | Waiting for the other brand to respond | View details, or delete it |
| Proposal Received | The other brand sent you a proposal | Review it, then accept, reject, or rectify it |
| Rectification Sent | You edited a received proposal and sent it back | View details |
| Rectification Received | The other brand edited the proposal and sent it back | Review it, then accept it |
| Scheduled to go live | Accepted or scheduled, and waiting for the start date | Edit Paid Partnership |
| Live | Running now | Edit Paid Partnership, Copy to Draft, or Pause Paid Partnership |
| Paused | Paused by hand | Edit it, or click Resume Paid Partnership |
| Expired | The end date passed before the budget ran out | Edit it, or click Resume Paid Partnership |
| Finished | The total budget is spent | View details |
| Rejected | The receiving brand rejected the proposal | View details |

Before a paused or expired paid partnership resumes, Business Account checks that its dates and settings are still valid.

You can delete a paid partnership only while it's a **Draft** or **Proposal Sent**. Once it's live, you can't delete it.

A **Scheduled to go live** paid partnership goes **Live** on its start date. It moves to **Finished** when the budget runs out, or to **Expired** if the end date comes first.

## Settings

| Setting | What it controls |
| --- | --- |
| Disclosure fields | Required on every Post; the partner can't remove them |
| Placement / Embed | The placements and embeds where Posts can run |
| Environment | Where Posts run: All Environments, Desktop Web, iOS, Android, or Mobile Web |
| Frequency Capping | A cap on how often the Post shows, on by default at 5 per Daily; up to 20 per Daily or Lifetime period, or off |

You set these in your Business Account when you create the paid partnership.

### Paid partnership fields

In your Business Account, you fill in these fields on the **Configuration** step, the first of three: **Configuration**, **Content Priority**, and **Review**.

| Field | What it sets |
| --- | --- |
| Title | The paid partnership's name. Required. |
| Partnership Type | Partnered Post (default) or Partnered Takeover. Switching keeps the values you entered. |
| Partnering Brand | The other brand in the deal: a Retail, Consumer, or Media brand. |
| Placement / Embed | All Placements & All Embeds, or specific ones. Publisher only. |
| Environment | All Environments, Desktop Web, iOS, Android, or Mobile Web. Publisher only. |
| Impression Tracking | An optional Google Tag Manager ID or pixel URL. Publisher only. |
| Video View CPM | The cost per 1,000 video views, from 10 to 1,000. Required. |
| Total Paid Partnership Budget | From 10 to 1,000,000, and higher than the CPM. Required. |
| Partnership Period | A start and an end date, both in the future and at least 24 hours apart. Required. |
| Pacing | Off (default) is ASAP and spends as fast as possible. On is Evenly and spreads spend across the period. |
| Frequency Capping | On by default at 5 per Daily. You can set up to 20 per Daily or Lifetime period, or turn it off. |
| Targeting | Optional URLs, keywords, and location. When it's empty, there's no restriction. |
| Payment Type | Publisher Direct Payout, prefilled: payment goes directly to the publisher. |

**Next** turns on only when every required field is valid. Each empty field shows an error that clears as soon as you fix it.

When you move to the next step, the paid partnership is saved as a **Draft**. If you leave during the first step, the values you entered are reset.

When the advertiser starts from **Grow**, **Partnering Brand** defaults to its own brand, and **Destination Brand** picks the publisher. The publisher picks the placement, embed, and environment when it accepts.

On the post selection step, the publisher sees its own videos plus the partnering brand's videos it has shared access to. The advertiser sees its own approved videos. **Next** turns on once you select at least one post.

## What it reports

Each package reports these measures against its forecast, so renewals rest on outcomes. [Attribution: closed-loop commerce and conversion forecasts](https://begenuin.com/developers/get-started/any-business/attribution-closed-loop-commerce-and-conversion-forecasts) explains how commerce is attributed.

- **Views**: how many times the Post was watched.
- **Engagement**: how viewers responded to the Post.
- **Attributed commerce**: sales linked to the Post through attribution.
- **Net margin against forecast**: what the package returned compared with what you projected.

**Reports** > **Revenue** also breaks revenue down by package and partner.

In your Business Account, views on a live paid partnership are counted and shown on the paid partnership itself.

## Build on it

Paid Partner Posts run inside your existing Genuin feeds and are managed in your Business Account. [Go live with monetization in your feeds, apps, and partner pages](https://begenuin.com/developers/developer-resources/sdk/go-live-with-monetization-in-your-feeds-apps-and-partner-pages) covers how ads reach your embeds and apps today, including running your posts on a partner page.

The sponsorship calls in the [Business Account API](https://begenuin.com/developers/get-started/any-business/business-account-api-provisioning-oauth-and-the-resource-map) are proposed, not live. [Live API today and the Business Account API roadmap](https://begenuin.com/developers/developer-resources/guides/live-api-today-and-the-business-account-api-roadmap) maps what you can call now to what's planned.