# **How can brands use member interests to grow their social experience?**

Leveraging user interests within your Business Account allows brands to build highly relevant, engaging, and scalable social experiences. This matters because:

- **Stronger engagement**: Users see content aligned with what they care about
- **Faster growth**: Interest-based discovery improves join rates
- **Better retention**: Relevant experiences keep users active for longer
- **Smarter content distribution**: AI prioritizes content based on user preferences
- **Higher monetization potential**: Interest-driven targeting improves ad and sponsorship performance

## **Guide: Step-by-step usage**

### **Capture user interests**

To leverage interests, you first need to collect them:

1. Enable **user profile and interest capture** via SDK or onboarding flows
2. Allow users to:
   - Select topics during onboarding
   - Follow communities/groups
   - Engage with content (implicit interest signals)

**Note:** Interests can be both:

- **Explicit** (user-selected)
- **Implicit** (based on behavior like watch time, likes, shares)
  ![](https://cdn.sanity.io/images/lnrtvsvr/development/966bcc4ecb0a6ee05ea055b184f8710ca12d6d6b-922x2048.jpg)

### **Enable interest-based data in your Business Account**

This allows your Business Account to:

- Aggregate user preferences
- Continuously update interest profiles using AI

### **Auto-create and optimize communities**

Using interest signals:

- Business Account can **auto-curate communities and groups**
- Content is categorized into relevant interest clusters
- New communities may be created dynamically based on emerging trends

**Example:** Users engaging with fitness videos → auto-grouped into a “Fitness & Wellness” community

### **Personalize content and feeds**

Interest data powers:

- **Feed personalization**: Users see relevant videos first
- **Community recommendations**: Suggested groups based on interests
- **Content ranking**: High-interest content gets priority visibility

### **Drive growth through targeting**

Use interest segmentation to:

- Run **targeted campaigns** for specific audiences
- Promote communities to users with matching interests
- Send **personalized notifications** to boost engagement

### **Measure and refine**

1. Go to **Analytics Dashboard** in your Business Account
2. Track:
   - Engagement by interest category
   - Community growth trends
   - Content performance per interest

Use insights to:

- Refine content strategy
- Create new communities
- Optimize targeting
  ![](https://cdn.sanity.io/images/lnrtvsvr/development/651b5b3576f35c1b443492820b0f05d4c9a46619-1875x912.jpg)

## **Specs & Limitations**

### **System Behavior**

- Interests are continuously updated using AI + user actions
- Supports both explicit and implicit interest signals
- Feeds and communities dynamically adapt based on interests

### **Validation Rules**

- Requires user interaction or onboarding input to generate interest data
- Interest mapping depends on content tagging and classification
- AI models improve accuracy over time

### **Limitations**

- Cold-start users may have limited personalization initially
- Incorrect tagging can impact interest classification
- Over-segmentation may lead to fragmented communities

## **Example Scenario (Use Case)**

A lifestyle brand wants to grow its social experience across multiple categories.

- They enable **interest tracking** in your Business Account
- Users interact with content across fitness, fashion, and food
- Business Account automatically:
  - Segments users by interest
  - Recommends relevant communities
  - Personalizes feeds

**Result:**

- Higher community joins
- Increased engagement
- Scalable, interest-driven growth

## **Related Articles**

- [What Are the Different Sections of your Business Account?](https://begenuin.com/developers/get-started/business-account/what-are-the-different-sections-of-the-business-account)
- [How is engagement data utilized for the sustainable growth of your social experience?](https://begenuin.com/developers/get-started/business-account/how-is-the-community-engagement-data-utilized-for-community-growth)
- [How Can Brands Track and Analyze Content Interactions in Reports?](https://begenuin.com/developers/get-started/business-account/how-can-brands-track-and-analyze-content-interactions-in-reports)
- [What are the video editing tools in the Genuin SDK?](https://begenuin.com/developers/get-started/business-account/what-are-the-video-editing-tools-in-the-genuin-sdk)
- [How Does Zero-Party Data from the Genuin SDK Power Your Social Experience and Media Revenue?](https://begenuin.com/developers/get-started/business-account/how-zero-party-data-from-genuin-sdk-powers-brand-communities-and-generates-media-revenue)
- [How Can Brands Use an SDK to Build Social Experiences Inside Their Mobile Apps?](https://begenuin.com/developers/get-started/business-account/how-can-brands-use-an-sdk-to-build-communities-and-video-experiences-inside-their-mobile-apps)
- [How do in-app notifications work with the Genuin SDK?](https://begenuin.com/developers/get-started/business-account/how-do-in-app-notifications-work-with-the-genuin-sdk)