# Brand Partner Invitations and Permissions

Invite brands and agencies with precise permissions: run Paid Partner Posts, Takeovers, place content in groups, or buy audience extension.

An invitation turns a brand into a partner with a defined relationship to your network. Genuin finds likely partners, classifies each one, and drafts the invitation with permissions already proposed. The partner accepts in its own Business Account.

[Octo](https://begenuin.com/developers/get-started/any-business/octo-operates-your-business-account-octo-proposes-you-approve), Genuin's Supervised Intelligence interface in your Business Account, proposes this capability when it finds a fit on your sites and apps. It completes the steps under Set it up from your brand context. Nothing goes live until you approve it. It's part of [Network](https://begenuin.com/developers/browse-by-products/network/network-what-it-does-and-where-to-start), and [Brand Network: core concepts](https://begenuin.com/developers/get-started/any-business/brand-network-core-concepts-and-how-brands-are-classified) explains how classification sets each partner's permissions.

## When to use it

Use it for any direct partnership. A partner's role in your network sets the permissions it starts with:

| Partner role | Default permissions |
| --- | --- |
| Content partner | The groups you name, with re-cut and paid content off |
| Demand partner | Approvals required, and brand safety acceptance |
| Distribution partner | Your distributable groups only |
| Agency or reseller | Scoped roles and a reseller share |
| Buyer | Package level only |

## How it works

- Partners are identified from the crawl and the network directory. They include brands in your content, advertisers in your category, and publishers your audience visits.
- Each partner is classified on five axes, and the classification proposes the edge: direction, permissions, groups, and the split or price.
- Role and relationship set the default permission set. You can widen or narrow it per group or placement.
- The relationship is one of four types: **Partner**, **Holding Company**, **House Brand**, or **Aspire to Partner**. **Partner** is selected by default when you add a brand.
- Permissions cover running [Paid Partner Posts and Takeovers](https://begenuin.com/developers/get-started/any-business/paid-partner-posts-and-paid-partner-takeovers), placing content in groups, and buying audience extension.
- For demand partners, a first package or Paid Partner Post offer is drafted with the invitation.
- Partners accept your brand safety profile on the way in. Competitive brands go to the exclusion list instead.

Incoming requests follow the same path. The requesting brand is classified, and a recommendation comes to you.

### Default content access by relationship type

Each invitation sets what you request from the partner and what you provide. The relationship type sets the starting selection on both sides:

| Relationship | Request Content Access | Provide Content Access |
| --- | --- | --- |
| Partner | All selected, editable | All selected, editable |
| Holding Company | Nothing selected, editable | All selected, locked |
| House Brand | All selected, locked | Nothing selected, editable |
| Aspire to Partner | Nothing selected, editable | Nothing selected, editable |

Locked means the selection covers every community and social handle and can't be changed. Editable means you can select or deselect individual communities and handles before you send the invitation.

## Set it up

Octo proposes the invitations with these steps already done. You review the result and confirm it.

1. Invite under **Manage** > **Network**: select **Retail Brands**, **Consumer Brands**, or **Media & Entertainment Brands**, then click that tab's add button. Learn how in [Add brand partners and demand partners](https://begenuin.com/developers/get-started/any-business/add-partners).
2. Pick permissions per partner. Learn how in [Brand Network: core concepts](https://begenuin.com/developers/get-started/any-business/brand-network-core-concepts-and-how-brands-are-classified).
3. The partner accepts in its own Business Account, along with your brand safety profile. Learn how in [Brand Safety Profile](https://begenuin.com/developers/browse-by-products/control/brand-safety-profile).

An existing Genuin brand accepts from the invitation email. It clicks **Manage Request**, signs in to your Business Account, and accepts the agreement if required. Then it accepts or rejects the invitation.

A brand that's new to Genuin claims its brand profile, verifies its email, sets a password, and accepts the terms. Its relationship becomes **Active** when onboarding completes, with no separate accept step.

## Settings

| Setting | What it controls |
| --- | --- |
| Permission set | What the partner can do: Paid Partner Posts, Takeovers, content in groups, or audience extension |
| Group scope | Which groups and placements the permissions cover |
| Brand safety acceptance | The partner's acceptance of your brand safety profile before the partnership starts |

Change any of these per partner from the partner's **View Details** in **Manage** > **Network**. A change before you approve redrafts the invitation. Record partner rules under **Brand** > **Context** > **Partners**, such as "no competitors of X", so proposed edges match how you already do business.

### Rules for invitations

- Your brand can have only one active or pending **Holding Company** relationship at a time. A rejected or canceled one frees the slot.
- Email is the only notification channel. It covers invitations sent, resent, and received, added recipients, acceptances, and rejections.
- Once a **House Brand** relationship is **Active**, the house brand appears in the holding company's Brand Switcher. The holding company also gets admin access to it.
- Content access stays editable on an active relationship. On the locked side of a **Holding Company** or **House Brand** relationship, new communities and social handles are added automatically. Other types need explicit opt-in.

## What it reports

The **Manage** > **Network** table tracks every partnership, with one tab per brand category. [Network Reporting](https://begenuin.com/developers/browse-by-products/network/network-reporting) shows views, watch time, and revenue by partner.

- **Status**: where each partnership stands, for every partner in the directory.
- **Activity**: what each partner has done on your network.
- **Accepted terms**: the permissions and the brand safety profile each partner accepted.

A partnership's status is **Invite Sent**, **Invite Received**, **Active**, or **Rejected**. Cancelling a pending invitation removes its row instead of giving it a status.

In your Business Account, the **Manage** > **Network** table also shows each partner brand's **Total Views**, **Unique Viewers**, and **Avg Views per User**.

## Build on it

Invitations and permissions run in your Business Account and need no code. What partners run on your network renders in your feeds and ad surfaces.

[Go live with monetization in your feeds, apps, and partner pages](https://begenuin.com/developers/developer-resources/sdk/go-live-with-monetization-in-your-feeds-apps-and-partner-pages) covers the ad surfaces: in-feed ads, IAB units in apps, and Creator Content on Partner Pages. [Deliver contextual feeds with page, user, and location context](https://begenuin.com/developers/developer-resources/sdk/contextual-embeds-how-they-work-and-how-to-configure-them) covers passing page context, including the network brand IDs a feed can draw from. [Embed the Genuin Web SDK on your website](https://begenuin.com/developers/developer-resources/sdk/how-do-you-embed-and-configure-the-genuin-web-sdk-on-your-website) covers rendering your brand, community, and group feeds.

The partner calls in the [Business Account API](https://begenuin.com/developers/get-started/any-business/business-account-api-provisioning-oauth-and-the-resource-map) are proposed, not live. [Live API today and the Business Account API roadmap](https://begenuin.com/developers/developer-resources/guides/live-api-today-and-the-business-account-api-roadmap) maps what you can call now to what's planned.