# Packages: sell outcomes to brands and demand partners

Packages sell outcomes, not slots: Paid Partner Posts, Takeovers, offsite tags, audience extension, and Extended O&O destinations bundled with a forecast of the views, engagement, commerce, and net margin they'll deliver, and priced to that outcome rather than to CPM. Buyers discover and purchase them from their own Brand Control Center (BCC), where contracts, creative approval, delivery, and billing are handled. Reading time about 5 minutes.

## Listing a package

1. Create the package under **Monetize → Packages** (see [Paid Partner Posts and Paid Partner Takeovers](https://begenuin.com/developers/get-started/any-business/paid-partner-posts-and-paid-partner-takeovers)).
2. Choose **List for buyers**. Add the outcome block: projected views, engagement, attributed commerce forecast, and net margin on ad spend where you have the data (see [Attribution: closed-loop commerce and conversion forecasts](https://begenuin.com/developers/get-started/any-business/attribution-closed-loop-commerce-and-conversion-forecasts) and [Margin reporting: revenue per impression and net margin on ad spend](https://begenuin.com/developers/get-started/any-business/margin-reporting-revenue-per-impression-and-net-margin-on-ad-spend)). Packages with outcome blocks are ranked higher for buyers.
3. Set price (fixed, CPM, or request-a-quote), availability windows, and the brand safety profile buyers must accept.
4. Publish. The listing appears to buyers in their own BCC and, if enabled, to AI buyer agents over AdCP (see [AdCP: make your inventory discoverable to AI buyer agents](https://begenuin.com/developers/get-started/any-business/adcp-make-your-inventory-discoverable-to-ai-buyer-agents)).

## Buying

A buyer (a brand partner, an agency, or another network) requests, you approve, creative goes through approvals, delivery runs, and the invoice and payout settle under your agreement (see [Plans, billing, and invoices](https://begenuin.com/developers/get-started/any-business/plans-billing-and-invoices) and [Revenue reporting, payouts, and the Creator Wallet](https://begenuin.com/developers/get-started/any-business/revenue-reporting-payouts-and-the-creator-wallet)). Buyers never need to leave their BCC.

## Capabilities buyers see

Each listing shows which network capabilities back it: Paid Partner Exchange, Affiliate and Commerce Link-Out, Retargeting Activation with the buyer's audiences, AgenticStudio production, Extended O&O syndication. Capabilities are switched on by your model and agreement.

## How it runs

The demand setup, packages, agreements, and seller files described here are drafted for you, priced against your floors and brand safety profile, and switched on only with your approval; money never moves on a change you did not approve.

**Support.** Help is available 24/7 from Brand Control Center and from every page of these docs. Ask in plain language; when a person is needed, an account manager, developer, or Ops engineer joins the same thread and stays on it until it is resolved. Every Business Account owner has this on every plan (see [24/7 Octo support: how Octo brings in account managers, developers, and Ops](https://begenuin.com/developers/get-started/any-business/24-7-octo-support-how-octo-brings-in-account-managers-developers-and-ops)).

## API & SDK

Access: the calls in the table are the proposed Business Account API (see [Business Account API: provisioning, OAuth, and the resource map](https://begenuin.com/developers/get-started/any-business/business-account-api-provisioning-oauth-and-the-resource-map)), authenticated with a key scoped to the account and a role or an OAuth client acting for it; every confirmation in this article becomes a proposal you can approve by API (`POST /proposals/{proposalId}:approve`). Live today, the server API under `/api/thirdparty` authenticates with a `gn-access-token` (see [Generate an access token](https://begenuin.com/developers/developer-resources/api/generate-access-token-using-authentication-api)), and [Live API today and the Business Account API roadmap](https://begenuin.com/developers/developer-resources/guides/live-api-today-and-the-business-account-api-roadmap) maps what is live to what is proposed.

| Call | Purpose |
| --- | --- |
| POST /brands/{brandId}/packages | Build a package from placements, feeds, and capabilities with a forecast |
| POST /packages/{packageId}/listings | List a package for buyers (and AdCP) |
| GET /packages/{packageId}/forecast | Outcome forecast block: reach, eCPM lift, revenue range |
| POST /media-buys | Buyer side: buy a package or a Paid Partner Post |

```js
// proposed server SDK (Business Account API)
import { Genuin } from '@genuin/sdk';
const genuin = new Genuin({ apiKey: process.env.GENUIN_KEY });
await genuin.packages.create(brandId, { placements, feeds, price });
await genuin.listings.create(packageId);
await genuin.packages.forecast(packageId);
```

Live today: [Go live with monetization in your feeds, apps, and partner pages](https://begenuin.com/developers/developer-resources/sdk/go-live-with-monetization-in-your-feeds-apps-and-partner-pages).

SDKs: Web SDK (see [Embed the Genuin Web SDK on your website](https://begenuin.com/developers/developer-resources/sdk/how-do-you-embed-and-configure-the-genuin-web-sdk-on-your-website)), iOS SDK (see [Integrate the Genuin iOS SDK](https://begenuin.com/developers/developer-resources/sdk/developer/genuin-sdk/native-compatibility/ios/how-to-integrate-and-power-your-brand-community-in-ios-apps)), Android SDK (see [Integrate the Genuin Android SDK](https://begenuin.com/developers/developer-resources/sdk/how-to-integrate-and-power-your-brand-community-in-android-apps)), React Native (see [Integrate the Genuin SDK with React Native apps](https://begenuin.com/developers/developer-resources/sdk/how-do-you-integrate-the-genuin-react-native-sdk-into-your-application)), and Flutter (see [Integrate the Genuin SDK with Flutter apps](https://begenuin.com/developers/developer-resources/sdk/how-do-you-integrate-the-genuin-flutter-sdk-into-your-application)) render Genuin and sign members in; the Node (`@genuin/sdk`) and Python (`genuin`) server SDKs are proposed with [Business Account API: provisioning, OAuth, and the resource map](https://begenuin.com/developers/get-started/any-business/business-account-api-provisioning-oauth-and-the-resource-map).