# **How Do You Connect Your Brand Network and Add Consumer Brands?**

Use this guide when you’re ready to expand your Commerce Media Network by onboarding endemic brands and media partners.

Adding Consumer Brands allows you to enrich your content ecosystem, unlock monetization opportunities, and create stronger value for your audience, all managed inside the Brand Control Center.

This step transforms your network from a single-brand presence into a multi-brand media environment.

## **What You’ll Do**

- Add Consumer Brands to your network
- Define monetization terms (CPM floor)
- Set access duration
- Connect social media handles for content ingestion
- Send onboarding invitations

## **Why Connect Your Brand Network?**

Retailers, publishers, and commerce platforms operating a multi-brand Commerce Media Network.

### **What problem this solves**

A single-brand ecosystem limits content diversity and revenue scale.

By onboarding Consumer Brands, you:

- Expand content variety
- Increase engagement depth
- Enable sponsored participation
- Create new revenue streams
- Strengthen advertiser relationships

This is where engagement meets monetization.

## **How to Add Consumer Brands**

You can add Consumer Brands during onboarding or later from the Manage section.

### **Option 1 - During Onboarding**

**Step 1 - Log in to Brand Control Center**

Access your dashboard.

**Step 2 - Navigate to Consumer Brands**

Go to: **Launch Community Media Network > Consumer Brands**

![](https://cdn.sanity.io/images/lnrtvsvr/development/fd149b2875019f737193763828f3002ce4b7c131-1873x912.jpg)

**Step 3 - Click “+ Add Brand”**

Select **+ Add Brand** or **+ Add Brand to Earn**.

![](https://cdn.sanity.io/images/lnrtvsvr/development/05cf906711ad52c27075e8d9597e6cbc0e5473e2-1918x943.jpg)

## **Enter Brand Details**

You’ll be prompted to configure:

### **Search or Add New Brand**

- Search existing brands
- Or create a new brand entry

### **Contact Email**

Add the primary contact email for onboarding communication.

### **Website URL**

Enter the brand’s official business website.

### **CPM Floor Price (Earnings)**

Define the minimum revenue you expect per 1,000 impressions.

This sets your monetization baseline.

### **Community Access Period**

Set how long the Consumer Brand will have access to your network.

### **Social Media Handles**

**Add:**

- YouTube
- TikTok
- Instagram

These handles are essential for:

- Curating content
- Importing brand media
- Activating cross-platform engagement
  ![](https://cdn.sanity.io/images/lnrtvsvr/development/c7ec50542ddaaff6c964820b60a23fa209c104e0-1917x943.jpg)

After completing the fields, click **Add** to send the onboarding invitation.

## **Option 2 - Add Brands Later**

You can also navigate to: **Manage > Brands**

From here, follow the same configuration process.

![](https://cdn.sanity.io/images/lnrtvsvr/development/9e00f8e2568f13d10288b58a522f6e4dcda580dc-1876x911.jpg)

## **Why Social Media Handles Matter**

Connecting social handles enables:

- AI-powered content curation
- Social content imports
- Brand-aligned video feeds
- Automated ingestion workflows

Without social handles, content activation is limited.

## **What Happens Next?**

Once a Consumer Brand is added: **Brand joins > Content is curated/imported > Community engagement grows > Revenue opportunities activate**

You now operate a connected brand network, not just a single community.

## **What to Configure After Adding Brands**

- Define placement strategy
- Configure monetization settings
- Review brand-specific communities
- Monitor CPM performance

Connecting your Brand Network is a strategic growth move. It deepens engagement while opening measurable revenue streams within your Commerce Media Network.

## **Related Links**

- [How Do You Create a Community in a Brand Control Center?](https://begenuin.com/developers/get-started/brand-control-center/how-do-you-create-a-community-in-a-brand-control-center)
- [How Do You Configure Settings in the Brand Control Center for Full Control and Governance?](https://begenuin.com/developers/get-started/brand-control-center/how-do-you-configure-settings-in-the-brand-control-center-for-full-control-and-governance)