# Generate paid partnership opportunities for brands in your network

Turn your communities into sponsored-access inventory.

[Placement Example](https://www.youtube.com/watch?v=dQw4w9WgXcQ)

## Introduction

### The challenge

Traditional ad formats are losing impact. Brands want more: deeper engagement, contextual alignment, and immersive experiences — not just impressions.

### The opportunity

Genuin's Monetize product lets you turn your owned, operated, and partner-connected communities into new revenue inventory for sponsored access — with embedded videos and premium placements in relevant community-and-group and brand-supported spaces.

## How to Monetize Sponsored Community Access

1. Set the **Video View CPM**, **Total Paid Partnership Budget**, and **Paid Partnership Period** (essential)

\2. Build media packages tied to seasonal campaigns (optional)\

\3. Invite and onboard all brand partners (recommended)\

\4. Community Creation or Selection for activation (optional)\

- Create and/or identify high-interest categories & community themes\

- Select two or three categories, such as beauty, fashion, or home, where sponsorship demand is highly relevant.
  - Align with advertiser priorities and consumer behavior.\

  - Seed & curate advertising content\

  - Existing or new Community\

  - Secure long-term sponsorship opportunities by pinning posts in selected Groups within Communities, while aggregating UGC, creator videos, and branded assets for maximum visibility and engagement\

2. Placement Opportunities:\
   One placement strategy required\
   One content/data handshake strategy required\
   Integrate brand sponsored challenges for Creators to participate in (optional)

**Where Sponsored Videos Are Served**

| DESTINATION | EXAMPLE | VALUE |
| --- | --- | --- |
| Homepage | Feature sponsored community or group feed | Awareness & discovery |
| Category Pages | Contextual feed tied to category-specific brand stories | Contextual engagement |
| PDPs | Product-specific feed from creator or brand content with delivery to checkout or back to last seen | Consideration & conversion |
| Post-Checkout Screens | Recommendation of product-related sponsored communities or bonus reward leaderboard | Loyalty & retention |
| App Takeover | Full-screen Partnered Takeover experience, or brand and O&O navigation | Persistent placement |
| Offsite Channels | 300×600 or 300×250 ad inventory across open web | Extended reach |

**Where campaign activation gets orchestrated**

| DESTINATION | CONTENT DISCOVERY | | |
| --- | --- | --- | --- |
| Onsite | Extended O&O | White label subdomain | "Home", "Popular", "Latest" Feeds<br>Topical "Explore" page |
| Contextual placement feeds | Homepage<br>Category pages<br>Search tab/results<br>Product detail pages (PDPs)<br>App tab embeds or loyalty hubs<br>Checkout or post-purchase success screens | | |
| Genuin-powered in-network brand partners' O&O | White label subdomain | "Home", "Popular", "Latest" Feeds<br>Topical "Explore" page | |
| Contextual placement feeds | Homepage<br>Category pages<br>Search tab/results<br>Product detail pages (PDPs)<br>App tab embeds or loyalty hubs<br>Checkout or post-purchase success screens | | |
| Offsite | Offsite Destinations | Desktop and mobile web | 300×600 ad unit<br>300×250 ad unit |
| CTV/OTT | Horizontal<br>Vertical | | |

## Related Resources

- [monetize](https://begenuin.com/developers/find-your-use-cases/sponsorship/generate-sponsorship-opportunities-for-brands): Monetize for Media & Entertainment: Turn Engagement into Revenue with Brand and Network Partners
- [network](https://begenuin.com/developers/find-your-use-cases/get-access-distribute-content-network): Network for Retailers: Consolidate the AdTech Stack With One Platform to Power Community, Content, and Conversion
- [offsite](https://begenuin.com/developers/find-your-use-cases/convert-community-content-ad-creative-attribute): Offsite for ... Reclaim Your Relationship with Consumers: Own the Feed, Not Just the Funnel