# Generate IAB Standard Tags and Distribute Across Your Media Plan

Genuin’s Offsite product enables brands and publishers to export standard-compliant IAB tags (HTML + VAST) for distribution across their media network.

Genuin’s **Offsite** product enables brands and publishers to export standard-compliant IAB tags (HTML + VAST) for distribution across their media network, ranging from programmatic partners and affiliate platforms to creator networks and social handles.

## Understand Genuin’s Offsite IAB standard tags

Genuin’s offsite IAB standard tags are optimized for performance and measurement, integrated with your Business Account, and compatible with leading DSPs and SSPs. They can include shoppable calls to action, creator attribution, and rich engagement signals to drive measurable impact across channels.

**Supported IAB Tags**

- **HTML Embed Tags (IAB-compliant)**: Drop-in tags that enable native video playback across partner sites, content hubs, and social media embeds — retaining full functionality and tracking.
- **VAST Tags (Video Ad Serving Template)**: Programmatic-ready tags that allow your content to be served as native placements across open web inventory, including display ad units and CTV.

**IAB Display Ad Sizes (Pixels)**

- 300×250 : Medium Rectangle
- 300×600 : Half Page

**IAB Video Ad Sizes/Formats**

- 16:9 – Landscape video
- 9:16 – Vertical video

## How to generate and distribute IAB standard tags

- Log in to your Business Account and go to **Grow** > **Off Site** > **Ad Creatives**
- Click **+ New Ad**
- Select the community posts for your ad creative
- Click **Next**
- Add the additional details like
  - Ad Copy
  - Call to Action with Text and URL
  - Add hashtags
  - Check the Fetch Metadata option
  - Add the pixel URL , a special tracking URL which records any event initiated by the user
  - Click on Next
- Review the ad creative on the screen and if configure its settings
  - Add **Google Tag Manager ID** to track details
  - Edit ad creative
    - Size: **300x600** or **300x250**
    - CTA button delay
  - View details
    - Enable profile redirection
    - Enable engagement tools (repost, spark, comments, share)
  - Setup media play
    - Enable video autoplay
- Now save and update
- Click on **View code** and ensure all the configuration settings are added properly
- Copy the code and distribute across partner network or paid media placements

## Related Resources

- [monetize](https://begenuin.com/developers/find-your-use-cases/sponsorship/generate-sponsorship-opportunities-for-brands): Monetize for Media & Entertainment: Turn Engagement into Revenue with Brand and Network Partners
- [network](https://begenuin.com/developers/find-your-use-cases/get-access-distribute-content-network): Network for Retailers: Consolidate the AdTech Stack With One Platform to Power Community, Content, and Conversion
- [offsite](https://begenuin.com/developers/find-your-use-cases/convert-community-content-ad-creative-attribute): Offsite for ... Reclaim Your Relationship with Consumers: Own the Feed, Not Just the Funnel