# Customize Player Controls and Personalize Feeds to Enhance User Experience

Genuin’s Control enables comprehensive, cross-platform management of your video player and the feed experience across web and mobile applications.

Standard video platforms deliver the same generic experience to everyone. But every brand is unique, and your audience expects a personalized, purposeful and tailored experience.

Genuin’s **Control** enables comprehensive, cross-platform management of your video player and the feed experience across web and mobile applications.

## How to control the video player

You can tailor the player controls for each environment, allowing separate customization for the web and mobile applications.

- Log in to your Business Account, go to **Settings**, and click the **Player Controls** tab.
- Select the feed environment from the dropdown
  - Option 1: Web
  - Option 2: Mobile App
- **Choose the video aspect ratio** that will be displayed in the feed.
  - **9:16 display:** render in a vertical ratio
- **Adaptive display:** dynamically render based on a video file format. This option shows as **Coming soon**.
- **Enable or disable the video autoplay**
  - **Always:** the video automatically plays as soon as it loads.
  - **Never:** the video will not autoplay and require the user to tap to start playback.
- **Custom:** the video autoplays after a specified number of seconds, from 1 to 5.
- Choose whether video starts with sound or muted with **Video starts with sound on**. This toggle is in the Mobile App setting only.
- **Choose the video play in feed**
  - **Video loop:** the video continuously plays and repeats in a loop
- **Repeat video up to a specified number of times:** Infinite, 10, 5, or 2
- **Auto swipe:** the next video automatically plays according to the autoplay settings and appears in the feed once the current video repeats a set number of times, from 1 to 5.
- **Choose Resume Playback Settings:** where a video resumes when a viewer scrolls away and comes back
- Last 5 seconds
- Last 3 seconds
- Beginning
- Exact point left off
- **Enable 2x playback speed:** allow users to view the video at 2× playback speed
- Click “Save” to reflect changes across placements

## How to control the feed experience

- Log in to your Business Account, go to **Settings**, and click the **Player Controls** tab.
- Select the feed environment from the dropdown
  - Option 1: Web
  - Option 2: Mobile App
- **Choose a tap behavior in feeds:** **Tap Behavior** in the Mobile App setting, or **Click/Tap Behavior** on Web
  - **Tap to mute/unmute**
  - **Tap to play/pause**
- **Tap to Unmute / Play/Pause** (Web only): the first tap unmutes a muted video, and later taps play or pause it
- **Choose in-feed reaction** to personalize the user experience
  - Spark
  - Like
  - Thumbs up
  - Laugh
  - Support
  - Custom: contact Genuin support team to integrate a custom icon to the reaction
- **Enable to share video caption:** allow users to select and share a phrase from the video transcript.
- Click “Save” to reflect changes across placements

## Control linkouts

- Log in to your Business Account, go to **Settings**, and click **Linkout Controls**.
- Select the environment from the dropdown: **Mobile App** or **Web**
- **Choose Linkout Source Preferences:** the domains Business Account suggests when people add links to a post
- **My Own Brand Domains:** only your brand's official websites
- **My Network of Brand Domains:** brands in your network, plus your own brand domains
- **Genuin In-Network Brand Domains:** trusted brands partnered with Genuin, plus your network and your own brand domains
- **Any Relevant Open Web Domains:** verified and relevant open-web sources
- Choosing a source also selects and locks every source above it.
- **Choose a linkout display delay**
- **Custom:** the linkout appears after a delay of 1 to 10 seconds
- **Immediately:** the linkout appears as soon as the video starts playing
- **Always visible:** the linkout displays as soon as the video loads without transition. This option is in the Mobile App setting only.
- **Customize linkout button style**
- Choose whether to add arrow icon
- Customize the corner radius
- Customize the button color and text color, entered as 6-digit HEX codes
- Button style changes apply across all platforms.
- **Choose a linkout redirection**
- **In-app browser:** linkout opens within the app
- **External browser:** linkout opens in the external browser
- Click “Save” to reflect changes across placements

## Related Resources

- [monetize](https://begenuin.com/developers/find-your-use-cases/sponsorship/generate-sponsorship-opportunities-for-brands): Monetize for Media & Entertainment: Turn Engagement into Revenue with Brand and Network Partners
- [network](https://begenuin.com/developers/find-your-use-cases/get-access-distribute-content-network): Network for Retailers: Consolidate the AdTech Stack With One Platform to Power Community, Content, and Conversion
- [offsite](https://begenuin.com/developers/find-your-use-cases/convert-community-content-ad-creative-attribute): Offsite for ... Reclaim Your Relationship with Consumers: Own the Feed, Not Just the Funnel