# Curate Content, Create Roles, and Configure Settings to Shape Your Community Experience

Genuin’s Control gives brand admins the power to curate and import content, create and manage brand user roles, and configure settings across your Business Account.

As video and community content proliferates, the requirements for structure, safety, and scalable oversight intensify. Without a clear governance framework, engagement becomes unfocused and fails to translate into meaningful outcomes.

Genuin’s **Control** gives brand admins the power to curate, manage, moderate, organize and configure all aspects of their content, community and user experience.

## How to import and curate content

In your Business Account, go to the **Curate** section of the left nav. You can aggregate branded content by importing videos from multiple sources into one place. Imported videos are automatically curated using AI, which analyzes video context to tag relevant categories, topics, and keywords, and maps each video to appropriate communities and groups. You may also manually select the destination for your content if preferred.

## Repurpose content

Our AI fetches relevant social and royalty-free content from across the web and automatically curates to relevant communities and groups. **Social Import** pulls videos from your own brand's handles and from consumer brands' handles.

- **Social import:** Fetch videos from your social media handles and get started by connecting Youtube, TikTok, and Instagram accounts. Each task imports up to 50 videos per handle.

## Upload content

Bulk upload branded videos with **Direct Import** from your computer, Google Drive, Dropbox, or an S3 bucket. Direct Import also takes RSS/MRSS, JSON, and XML feed links. Add in-video, metadata, caption, and advanced features to customize the videos.

- **Direct uploads:** Bulk upload short-form videos directly to the platform
  - File formats: MP4, MOV, Avi, WMV, MKV, WebM up to 2 GB size, 300 seconds max and 9:16 aspect ratio only

## Clip-and-Convert content

Transform long-form videos into high-impact short clips. Our AI automatically reframes videos to a vertical 9:16 format, detecting speakers and moving objects to produce engaging, share-ready clips.

- **Clip it:** generate viral short clips from long-form video content
- Paste a long video URL, or upload a long video from your computer, Google Drive, Dropbox, or an S3 bucket, up to 60 minutes
  - Choose various options provided

## How to create and manage brand user roles in your Business Account

## Understand system default roles

| NAME | DESCRIPTION |
| --- | --- |
| Owner | The person who created the brand account. Has full control over all settings, users, content, billing etc. |
| Admin | Supports the Owner in managing the platform. Can invite users, manage settings, and oversee day-to-day operations. |
| Content Manager | Focused on publishing and community engagement. Can upload videos, manage brand, community and content, and view performance insights. |
| Viewer | Has read-only access to your Business Account. Can view content and activity but cannot make any edits or changes. |

- A user who creates an account in your Business Account is automatically registered as a brand owner in the system.
- You cannot edit the permissions for the default roles: Owner, Admin, Content Manager, and Viewer.

## Create a new role

- Click **+ New Role** to open the **Create New Role** drawer
- Add a role name/title
- Add a role description
- Set permissions to create, edit, delete, and view for each modules in your Business Account. The name, description, and permissions are all required. Then click **Next**
- In the **Assign Role** step, add contact emails to assign the new role
- Click **Create**

## Edit a custom role

- Click the three dots and select **Edit role**
- Edit a role name
- Edit a role description
- Invite user
- Manage permissions for each modules

## Manage permissions for a role

- Click the three dots and select **Manage Permissions**
- Select the role from the dropdown
- Click a Business Account module tab and select the permissions for create, edit, delete, and view
  - Assigned brand users will only have access to the permissions you select

## Delete a custom role

- Click the three dots and select **Delete role**
- You can't delete a role while users hold it. Reassign those users to another role first.
- **Delete role** is available only if your role has permission to delete roles, as Owner and Admin do.

## How to manage brand users across your Business Account

## Invite new brand users

- Click **+ Invite Users**
- Add contact emails
- Assign user role as an admin, content manager, viewer or a custom new role you created
- Review permissions for the user role
- Click **Invite** to send an invitation via email

## Remove a brand user

- Click the three dots and select **Remove user**
- The Owner's menu doesn't offer **Remove user**, so you can't remove the Owner.

## Change a brand user’s role

- Click the user-role dropdown and select a new role
- Only an Admin or Owner can change another user's role.
- Confirm in the **Confirm Role Change?** popup. The new role takes effect right away, and Business Account emails the user about the change.

## Related Resources

- [monetize](https://begenuin.com/developers/find-your-use-cases/sponsorship/generate-sponsorship-opportunities-for-brands): Monetize for Media & Entertainment: Turn Engagement into Revenue with Brand and Network Partners
- [network](https://begenuin.com/developers/find-your-use-cases/get-access-distribute-content-network): Network for Retailers: Consolidate the AdTech Stack With One Platform to Power Community, Content, and Conversion
- [offsite](https://begenuin.com/developers/find-your-use-cases/convert-community-content-ad-creative-attribute): Offsite for ... Reclaim Your Relationship with Consumers: Own the Feed, Not Just the Funnel