# Curate Content from Creators, Partners, and Everyday Users Based on Your Brand and Community Relevance

Bring in diverse video content from partners, creators, and customers, and curate it for brand and community relevance.

## The challenge:

Most platforms want content. But what they really *need* is curated, relevant content that feels native to the brand, the category, and the moment.

## The opportunity:

Genuin helps you bring in diverse video content, from partners, creators, or customers, and place it where it matters most. With curation controls and community tagging, you decide what gets seen, where, and when.

## How to onboard content from your brand, creators, partners, and users

## Seed With Your Own Content:

1. **Obtain Video Content Consent (essential)**
   1. Secure content approval from key stakeholder(s) within your organization
2. **Upload your initial batch of content from your preferred social media channels and your owned sources.** Choose from:
3. **Direct Import** (recommended for ongoing sync): upload from Your Computer, Google Drive, Dropbox, or an S3 Bucket, or add an RSS/MRSS, XML, or JSON feed link
4. **Social Import** (recommended for the first time): bring in videos from your brand’s social handles
5. **Clip It** (optional): add a video link or upload clips
6. **Verify Category, Topics, and Keywords (optional)**
7. **Verify default Brand and Community Guidelines along with default Community and Group architecture (optional)**
   1. Add or remove moderation guidelines
   2. Community name, handle, profile picture, and banner (optional)

## Brand Partners’ Content:

**Content Seeding/Aggregation (Non-monetized) (essential)**

1. **Invite and integrate partner brands directly into Genuin via your Business Account (recommended)**
   1. Each partner brand can connect (login authentication) their verified social accounts (e.g., Instagram, YouTube, TikTok) to seamlessly bring in content (recommended)
   2. Each partner brand syncs (scraping from their social handle with low reliability) social handles to fetch videos to relevant communities and groups on your destination. (recommended for the quick start, optional for ongoing usage)
   3. Direct upload from partner brand content via direct upload in the ecosystem. (recommended but optional if you have social connect from the brands’ handles)
   4. Within your Business Account, admins can:
2. Add brands to your community media network under **Manage** > **Network**, with **Add Retail Brand**, **Add Consumer Brand**, or **Add Media Brand** (recommended)
3. Manage each brand’s relationship status and content access in **Network**, from **View Details**, and set CPM in **Monetize** > **Paid Partnership** (recommended). CPM data is applied to RevShare based on the partnership agreement.

## Creator/UGC Content:

**Content Seeding/Aggregation (Non-monetized) (essential)**

1. Invite and integrate **Creator** content directly into Genuin via your Business Account (recommended)
   1. Give access for Creator to:
      1. Join existing Community + Group(s)
      2. Join existing Community, but create new Group(s)
      3. Create new Community and Group(s)
   2. Ensure proper agreements and revenue share terms are in place
   3. Determine how Creators will upload content to brand communities (essential)
      1. Camera/upload will work in your app (recommended)
      2. Download the Genuin Studio app for Creators to upload content (optional)
   4. Each creator can connect (login authentication) their verified social accounts (e.g., Instagram, YouTube, TikTok) to seamlessly bring in content (recommended)
   5. Each creator syncs (scraping from their social handle with low reliability) social handles to fetch videos to relevant communities and groups on your destination (recommended for the quick start, optional for ongoing usage)
   6. Within the Studio app or SDK, creators can:
      1. Add/edit Community & Groups
      2. Add/delete Members
      3. Invite other creators

## How to map and restrict content to be shown to a user per request

1. **Metadata & taxonomy:** Each video is enriched with detailed metadata, including transcripts, tags, visual elements, text, and audio cues. The taxonomy defines attributes such as category, topic, and brand ownership.
2. **Linkout mapping:** Content is bound to call-to-actions (CTAs) resolved by your API (e.g., store_id, menu_item_id).
3. **Unique video mapping:** Each video containing a linkout is mapped to a content mix within the placement feed algorithm. You can configure whether to allow multiple videos per brand or restrict single video per brand by enabling the **“Map Unique Linkout Videos Only”** feature. This feature ensures that only one video per brand appears in a given placement by identifying and mapping the unique linkout URL associated with that brand’s PDP (Product Detail Page).

**What types of content are available in your feed**

| TYPE | DETAILS |
| --- | --- |
| Organic content | Posted via paid subscription (no label)<br>Creators & Influencers: Creator program contributions, organic UGC<br>Everyday Users: Loyal customers, community members, fans uploading from mobile |
| Sponsored content | Boosted via paid CPM (labeled as “Sponsored”)<br>Brand Partners & Advertisers: Sponsored posts, branded challenges, campaign content |
| Ad content | Inserted via programmatic partners (labeled as “Ad”) |
| Pinned content | Manual pinning for priority ranking via your Business Account |

## Where to serve curated content

Placement options across the journey.

| PLACEMENT | JOURNEY |
| --- | --- |
| Homepages & Feature Feeds | Highlight relevant creator or partner content |
| PDPs & Category Pages | Show content tied to product use, reviews, or demos |
| Success & Loyalty Moments | Post-checkout, rewards program embeds |
| Article or Media Pages | Contextual videos from related community threads |

## Why it matters

1. **Enhances brand perception** with aligned creator content
2. **Prevents “feed fatigue”** with smarter sorting and topical control
3. **Surfaces evergreen content in time-sensitive ways** (e.g., “Back to School,” “Holiday Hacks”)
4. **Maximizes ROI on creator and partner content investments**

## Related Resources

- [monetize](https://begenuin.com/developers/find-your-use-cases/sponsorship/generate-sponsorship-opportunities-for-brands): Monetize for Media & Entertainment: Turn Engagement into Revenue with Brand and Network Partners
- [network](https://begenuin.com/developers/find-your-use-cases/get-access-distribute-content-network): Network for Retailers: Consolidate the AdTech Stack With One Platform to Power Community, Content, and Conversion
- [offsite](https://begenuin.com/developers/find-your-use-cases/convert-community-content-ad-creative-attribute): Offsite for ... Reclaim Your Relationship with Consumers: Own the Feed, Not Just the Funnel