# Convert Community Content into Ad Creative and Attribute Conversions to Your ID Graph

With Genuin Offsite, turn community content (UGC, influencer posts, creator submissions) into shareable, shoppable, trackable ad creative — distributed across the network while maintaining attribution.

Some of your most impactful content is being created by your community members, but that content is trapped inside your owned platforms. The moment it’s shared beyond those walls, you lose visibility. Attribution breaks, engagement can’t be tracked, performance data disappears, and any opportunity to monetize that reach is gone.

With Genuin **Offsite**, brands can turn community content (UGC, influencer posts, creator submissions) into shareable, shoppable, and trackable ad creative units that can then be distributed across the network. All while maintaining attribution and driving users back into the owned experience.

## Understand ad creative

Any individual post and all community content can be converted into ad creative and distributed beyond your owned-and-operated properties, including publisher sites, partner networks, and paid media placements.

## How to generate an ad creative

- Log in to your Business Account and go to **Grow** > **Off Site** > **Ad Creatives**
- Click **+ New Ad**
- Select the community posts for your ad creative
- Click **Next**
- Add the additional details like
  - Ad Copy
  - Call to Action with Text and URL
  - Add hashtags
  - Check the Fetch Metadata option
  - Add the pixel URL , a special tracking URL which records any event initiated by the user
  - Click on Next

## Customize and place the ad creative

- Review the ad creative on the screen and if configure its settings
  - Add **Google Tag Manager ID** to track details
  - Edit ad creative
    - Size: 300x600 or 300x250
    - CTA button delay
  - View details
    - Enable profile redirection
    - Enable engagement tools (repost, spark, comments, share)
  - Setup media play
    - Enable video autoplay
- Now save and update
- Click on **View code** and ensure all the configuration settings are added properly
- Copy the code and distribute across partner network or paid media placements

## Examples of ad creative use cases

Community content can be activated with embedded Genuin tags that enable attribution and audience resolution.

| CONTENT SOURCE | EXAMPLES | DESTINATION |
| --- | --- | --- |
| Brand content | Campaign videos, tutorials, promos | Paid social, email, PDP |
| Creator content | Challenge responses, testimonials | TikTok ads, IG Reels, Shorts |
| Partner content | Co-branded clips, product demos | Affiliate channels, ad units |
| UGC | Reviews, reactions, DIYs | Programmatic display, newsletters |

## Related Resources

- [monetize](https://begenuin.com/developers/find-your-use-cases/sponsorship/generate-sponsorship-opportunities-for-brands): Monetize for Media & Entertainment: Turn Engagement into Revenue with Brand and Network Partners
- [network](https://begenuin.com/developers/find-your-use-cases/get-access-distribute-content-network): Network for Retailers: Consolidate the AdTech Stack With One Platform to Power Community, Content, and Conversion
- [offsite](https://begenuin.com/developers/find-your-use-cases/convert-community-content-ad-creative-attribute): Offsite for ... Reclaim Your Relationship with Consumers: Own the Feed, Not Just the Funnel