# Connect Programmatic Demand Partners In Contextually Relevant Placements

Monetize vertical video by connecting your programmatic demand partners directly into contextually relevant video placements.

## The challenge:

Traditional interruptive ad formats are underperforming. Consumers ignore or skip them. Brands demand more engaging, relevant, and immersive placements.

## The opportunity:

With Genuin, you can monetize vertical video into standard programmatic and creative ad units by connecting your programmatic demand partners directly into contextually relevant video placements, from onsite communities to embedded feeds. The result? More revenue without compromising experience.

## How to monetize placements through programmatic partners

## Programmatic Activation:

1. Ensure ad slots are set up correctly on site/app for monetization
2. Connect with top tier exchanges like **Index Exchange, Magnite, GAM, Sovrn**, and others
3. Obtain required approvals from exchanges (e.g., Index Exchange, Magnite, etc.)
   1. Ignore exchanges already approved
   2. Ensure respective client POCs update their **ads.txt** and **app-ads.txt** files of Genuin and integrated exchange partners accordingly once approved
   3. Get internal monetization team to update **Sellers.JSON**
4. Align block-listed IAB categories and allow all ad formats
5. Device, cookies and ID sync
6. Parse macros of all context
7. Pay-out sync with Exchanges and Brand Wallet
8. Configure CPM floor price
9. One placement strategy required
10. One content/data handshake strategy required

## How and Why Contextual Continuity Makes Video Ads Effective Across Verticals

1. **Benefits of Contextual Programmatic Integration**
   1. Higher CPMs than traditional banner or display
   2. More **time-on-site, engagement**, and **conversion** data
   3. Preserves trust and aesthetic of your owned environments
   4. Connects **brand storytelling** with actual viewer behavior
   5. Ad revenue from **non-endemic** partners via community themes (e.g., parenting, travel, skincare)
2. **Why Programmatic + Contextual = The Future of Media Monetization**
   1. Vertical video is now the default for attention
   2. IAB standard units are supported across Genuin’s embedded feeds and placements
   3. Consumers respond to **authentic, community-powered** content — not static banners or disruptive interstitials
   4. Contextual sponsorships aligned with community intent drive higher ROI
3. **Win-Win-Win**
   1. Your users get better content.
   2. Your partners get better performance.
   3. You unlock net-new inventory and incremental revenue.

**Where and How Vertical Video Ads are Served**

| PLACEMENT TYPE | FORMAT | DESCRIPTION |
| --- | --- | --- |
| Onsite Video Feeds | Vertical Video | Scrollable community feeds within your app or website |
| Carousel Placements | Video Tiles | Horizontal placements on homepages, PDPs, or content hubs |
| Branded Group Sponsorships | Native Content | Ads embedded within branded community spaces |
| Offsite Embeds | VAST/HTML Tags | Extend feeds into media, email, or third-party destinations |
| Post-Checkout Pages | Short-form Video | Reward-based, brand-safe placements for loyalty or cross-sell |

## What Ad formats and demand partners are supported

1. **Ad Types Supported:**
   1. Vertical Video Pre-Roll or Mid-Roll
   2. Branded Overlays on Creator Content
   3. End Cards and Interactive CTAs
   4. Skippable/Non-skippable
2. **All formats are IAB-compliant**
3. **All ads run within user-engaged environments, no forced views or bounce-prone placements**
4. **Demand Partner Integrations**
   1. Genuin supports connections with:
      1. Your existing SSPs
      2. Our preferred partners can pipe in: **Index Exchange, Magnite, PubMatic**, and others
      3. Custom demand sources, including **direct deals** with endemic or co-op partners
5. **Optional support**
   1. Genuin Yield Optimization Agent (GenuinAI-powered)
   2. Real-time A/B testing of ad frequency, placement, and layout

## Checklist to Get Started with Sponsored Community Access

1. **Embed Genuin video placements** (Feeds or Carousels) into key surfaces
2. **Connect your SSP or request integration** with Genuin’s preferred partners
3. **Configure categories, inventory rules, and brand safety filters** via your Business Account
4. **Enable tracking and yield optimization tools**
5. **Monitor revenue, eCPMs, fill rate, and time-on-site engagement** via your dashboard

## Related Resources

- [monetize](https://begenuin.com/developers/find-your-use-cases/sponsorship/generate-sponsorship-opportunities-for-brands): Monetize for Media & Entertainment: Turn Engagement into Revenue with Brand and Network Partners
- [network](https://begenuin.com/developers/find-your-use-cases/get-access-distribute-content-network): Network for Retailers: Consolidate the AdTech Stack With One Platform to Power Community, Content, and Conversion
- [offsite](https://begenuin.com/developers/find-your-use-cases/convert-community-content-ad-creative-attribute): Offsite for ... Reclaim Your Relationship with Consumers: Own the Feed, Not Just the Funnel