# Build a Unified User Identity Across Onsite and Offsite Interactions

Genuin’s Unified User Identity Graph connects user engagement across owned properties and offsite environments into a single, continuously evolving profile — enabling smarter personalization and retargeting.

Unified User Identity unlocks more personalized ROI by enabling truly relevant experiences without relying on third-party cookies or guesswork.

By understanding users as a single, connected profile across touchpoints, brands can move beyond blanket advertising and deliver smarter retargeting, tailoring messaging precisely to real behaviors, interests, and intent.

## Understand Genuin’s Unified User Identity graph

Genuin’s Unified User Identity Graph connects user engagement across your owned properties and offsite environments into a single, continuously evolving profile. By securely syncing with your CRM and personalization tools, Genuin restores visibility and continuity across the entire customer journey.

The result is a real-time, persistent identity graph that becomes richer with every interaction, enabling more accurate personalization, smarter targeting, and a deeper understanding of your users at every touchpoint.

Genuin bridges the gap in the user journey across onsite and offsite placements by capturing signals like:

- Video views & completions
- Content interactions (likes, comments, shares)
- Community/group activity (joins, subscribes)
- Linkout click throughs (such as shop now and order now)
- Referral sources & UTM parameters (external links)

## Examples of how Genuin User Identity Graph capture user initiated events

**Journey 1: From Social to Loyalty**

- User watches brand video in a creator’s social post (via HTML tag)
- Clicks “Learn More” and joins a brand community
- User Identity is captured via email or loyalty ID
- CDP tags them as “engaged first-time viewer”
- Trigger a welcome offer email or content recommendation

**Journey 2: Intent-Based Retargeting**

- User watches 3+ videos in “Wellness” category across partner sites
- No purchase yet but profile enriched via engagement signals across all partner sites
- Ad platform receives segment → custom retargeting campaign launched

**Journey 3: Cross-Channel Content Continuity**

- User logs in to brand app, then later sees a video in an email, then watches related content on a publisher’s homepage (via placement)
- Genuin ties all those actions to one profile
- Feed personalization shifts to reflect user interest, such as a switch from “intro” videos to “how-to” tutorials

## Related Resources

- [monetize](https://begenuin.com/developers/find-your-use-cases/sponsorship/generate-sponsorship-opportunities-for-brands): Monetize for Media & Entertainment: Turn Engagement into Revenue with Brand and Network Partners
- [network](https://begenuin.com/developers/find-your-use-cases/get-access-distribute-content-network): Network for Retailers: Consolidate the AdTech Stack With One Platform to Power Community, Content, and Conversion
- [offsite](https://begenuin.com/developers/find-your-use-cases/convert-community-content-ad-creative-attribute): Offsite for ... Reclaim Your Relationship with Consumers: Own the Feed, Not Just the Funnel