# Add Brand Partners to Activate Across Retail, Consumer Services, and Publishers

Launch your retail or commerce media network with Genuin Network — add brand partners to distribute, monetize, and scale partner content across retailers, consumer services brands, and publishers.

Genuin **Network** allows online retailers, consumer services brands, and media/entertainment businesses to launch their retail or commerce media network.

Brands can now go far beyond just posting short video on their site. With our platform, you build relationships, distribute value, and drive performance across a broader content ecosystem.

For example, you can:

- **Boost reach with organic distribution** of your content across Genuin Network of partners to drive engagement.
- **Drive with engagement and monetization** by embedding Genuin Placements within your site, app, or owned digital ecosystem to monetize partner content.
- **Scale with the network** to create a value exchange between online retailers, consumer service brands, and media publishers.

## Who is eligible to join the network

## 1. Online Retailers

- Enable product discovery and influence through community-powered video
- Embed partner content that complements shopping behavior
- Offer sponsored and organic placements that increase session time

## 2. Consumer Services & Brands

- Create content to educate, inspire, or demonstrate product value
- Build loyalty and reach by participating in relevant Communities
- Partner with retailers and media for greater distribution

## 3. Media & Entertainment Publishers

- Add dynamic community-powered video to increase engagement
- Use creator and partner content to enrich editorial or programming
- Participate in monetizable ecosystems with brand integration

## How to add my brand partners

1. **Sign in to your Business Account** with a Business Account.
2. Open **Launch Community Media Network**. On the **Choose your brand type** page, choose your:
   - Industry type
   - Brand type
- Expected monthly traffic range
3. On each retail, consumer, and media brand page, click the page's Add button, such as **Add Retail Brand**.
4. Fill out the brand details:
   1. Establish brand relationships
      - **Partner:** already in active partnership
      - **Holding Company:** parent company
      - **House Brand:** child company
- **Aspire to Partner:** not in partnership but invite to build a partnership
  1. Add brand details
     - Add brand handle
       - Option 1: bulk invite brand by uploading .csv file
       - Option 2: search by brand handle
         - If brand is not registered in Genuin ecosystem, click on **“+New brand”**
         - Add brand name and handle
     - Add contact emails to send email notification to request consent for partner’s social content usage
     - Website URL
     - Social media handles
5. Click **Next**, set the content you request and provide on **Content Access**, and click **Next** again. Review the email preview on **Notification**, then click **Add** to add the brand to your network and send the invitation.
6. Once the brand accepts and gives content usage and distribution right, you can distribute partner’s content across Genuin in-network brand partners.

## What access you’ll get from the Network

Depending on your brand goals, you’ll have access to:

## 1. Reach: Organic Distribution

- If your brand’s objectives are to increase reach and discoverability with key audiences and drive engagement with relevant communities, join with the Network and get started by distributing your content across Genuin’s ecosystem of partners.
- Key access to:
  - Distribute content to in-network brand partners if accepted
  - Boost post for larger visibility and higher ranking in placements
  - Subscribe to a paid access model
- All Supervised Intelligence services
  - Video curation and moderation
  - Push notifications

## 2. Grow and Monetize: Infrastructure Access

- If you want to grow and monetize your O&O ecosystem with partners and creator content, you can join the Network to embed Genuin Placements across your site.
- Key access to:
  - Monetize with Programmatic Ads
- Monetize with Paid Partnership
  - Monetize with Paid Access
  - SMS communications
  - Email communications
- What you get:
  - Guaranteed distribution
  - Brand-safe infrastructure
  - Highly contextual placement
  - Measurable engagement: billed by pennies per minute of attention
- Ideal for:
  - Consumer brands or media partners without owned inventory
  - Retailers and publishers looking to scale content

## 3. Scale: Value Exchange

- If your brand is eligible to participate in the network, you’ll join a structured model where partner content placements generate revenue based on engagement or commerce performance.
- Key access to:
  - Auto opt-in value exchange and generate revenue across Genuin-powered in-network brand partners
- What you get:
  - A two-sided model where everyone wins: retailers, brands, publishers
  - Sponsored community access or creator-led campaigns
- Objectives:
  - Turn attention into revenue
  - Move from passive content to active media opportunity
  - Become part of a high-intent, high-engagement video network

## Related Resources

- [monetize](https://begenuin.com/developers/find-your-use-cases/sponsorship/generate-sponsorship-opportunities-for-brands): Monetize for Media & Entertainment: Turn Engagement into Revenue with Brand and Network Partners
- [network](https://begenuin.com/developers/find-your-use-cases/get-access-distribute-content-network): Network for Retailers: Consolidate the AdTech Stack With One Platform to Power Community, Content, and Conversion
- [offsite](https://begenuin.com/developers/find-your-use-cases/convert-community-content-ad-creative-attribute): Offsite for ... Reclaim Your Relationship with Consumers: Own the Feed, Not Just the Funnel