# Plans explained: Free, Self-serve, and Enterprise

![Pay-as-you-go: free credits, watch-time pricing by tier, Supervised Intelligence (LLM) and Ad Server add-ons, and the revenue share for Demand by Genuin and Demand by Partner.](https://cdn.sanity.io/images/lnrtvsvr/development/aec4cec81a15576cceb94dc8fba781ca0bcf99d9-967x1389.jpg)
*Screen. Pay-as-you-go: free credits, watch-time pricing by tier, Supervised Intelligence (LLM) and Ad Server add-ons, and the revenue share for Demand by Genuin and Demand by Partner.*

Genuin has three plans; most networks launch on Free, upgrade to Self-serve when they want their own demand sources, and move to Enterprise when they want Genuin to operate the network as a managed service. Reading time about 3 minutes.

**Pick a plan to see what it includes**

- **Free**: Where most networks launch: Genuin network demand on a revenue share, with hosting included when you distribute and monetize through the Genuin network.
  - For: Creators, Podcasters, Any site testing video
  - What it includes:
    - Demand: Genuin network revenue share
    - Hosting and delivery: Included for Genuin network distribution and monetization
    - Studio and Canvas: Part of Supervised Intelligence; Studio with monthly generation limits
  - Agreement: Terms of service, Click-through
  - Support: community and docs.
- **Self-serve**: Upgrade to Self-serve when you want your own demand sources: brand partners, an ad server, and subscriptions.
  - For: Companies running their own network, Brands running their own network
  - What it includes:
    - Demand: Add your own brand partners; Add your own ad server; Add subscriptions
    - Hosting and delivery: Included for Genuin network distribution and monetization; Metered otherwise
    - Studio and Canvas: Part of Supervised Intelligence; Studio and Canvas scheduling
  - Agreement: Self-serve agreement, Click-through
  - Support: email, next business day.
- **Enterprise**: Move to Enterprise when you want Genuin to operate the network as a managed service.
  - For: Publishers, Commerce media networks, Retail media networks
  - What it includes:
    - Demand: Everything in Self-serve; Extended O&O; Managed ad ops; AdCP listing; Margin reporting
    - Hosting and delivery: Negotiated; Never charged for inventory monetized through Genuin
    - Studio and Canvas: Part of Supervised Intelligence; Unlimited; Dedicated production lines
  - Agreement: Enterprise agreement, E-signed
  - Support: a named CSM and an SLA.

## How pricing works

Genuin's pricing stance is simple: if your inventory is monetized through Genuin, you do not pay to serve it. Revenue share applies to network demand; a platform fee applies to demand you bring yourself; and Enterprise agreements set both in a single schedule. Exact rates appear in Brand Control Center (BCC) under **Settings → Plan** for your model and region, and in [Plans, billing, and invoices](https://begenuin.com/developers/get-started/any-business/plans-billing-and-invoices).

![Diagram: how pricing works. If your inventory is monetized through Genuin, you do not pay to serve it. Genuin network demand carries a revenue share. Demand you bring yourself, such as your own brand partners, ad server, and subscriptions, carries a platform fee. Enterprise agreements set both in a single schedule. Exact rates for your model and region are in Brand Control Center (BCC).](https://cdn.sanity.io/images/lnrtvsvr/development/fafa13ba7838f629baa0857df43150b105bb51bd-720x395.svg)
*Genuin network demand carries a revenue share, demand you bring yourself carries a platform fee, and inventory monetized through Genuin costs nothing to serve.*

## What Octo does

![Diagram: four steps in two lanes. Octo: 1, starts from what it already knows: your model, your demand sources, and your scale; 2, proposes the plan to start on, and most networks start Free; 3, shows the point at which an upgrade pays for itself, with the numbers from the pricing schedule. You: 4, choose the plan, or ask Octo to compare two plans against your expected views and demand. Result: the plan you start on, and when an upgrade pays for itself.](https://cdn.sanity.io/images/lnrtvsvr/development/62da7df6db9122147ef2920438d6463d906d15bb-720x523.svg)
*Octo proposes the plan to start on and when an upgrade pays for itself; you choose.*

Octo, Genuin's Supervised Intelligence interface, reads this article for you too: it already knows your model, your demand sources, and your scale, and proposes the plan to start on (most networks start Free) and the point at which an upgrade pays for itself, with the numbers from the pricing schedule.

## What you approve

- The plan. Choose it, or ask Octo to compare two plans against your expected views and demand.

## Make Octo smarter

- Tell Octo your budget rules and who signs under Brand → Context; it times the upgrade proposal and routes the agreement to the right signer.

**Need help?** Octo is available 24/7 in BCC and on every page of these docs. Ask it in plain language; when the answer needs a person, Octo brings the right account manager, developer, or Ops engineer into the same thread and stays on it until it is solved. Every Business Account owner has this, on every plan (see [24/7 Octo support: how Octo brings in account managers, developers, and Ops](https://begenuin.com/developers/get-started/any-business/24-7-octo-support-how-octo-brings-in-account-managers-developers-and-ops)).