# AdCP Discovery and Network Sales Agent

Your packages exposed as AdCP paid_partnership products over MCP and A2A, answered by Genuin's Network Sales Agent for AI buyer agents.

AdCP (Ad Context Protocol) is an open standard, governed by AgenticAdvertising.org, that lets AI buyer agents discover inventory, submit briefs, and execute buys. Genuin's Network Sales Agent answers AdCP calls on behalf of every listed network. It's [Supervised Intelligence](https://begenuin.com/developers/get-started/any-business/supervised-intelligence-the-orchestration-and-generative-commerce-layer) answering for your network, so your packages are discoverable at the planning stage of agentic campaigns.

[Octo](https://begenuin.com/developers/get-started/any-business/octo-operates-your-brand-control-center-octo-proposes-you-approve), Genuin's Supervised Intelligence interface in Brand Control Center (BCC), proposes this capability when it finds a fit on your sites and apps. It completes the steps under Set it up from your brand context. Nothing goes live until you approve it. It's part of [Monetize](https://begenuin.com/developers/browse-by-products/monetize/monetize-what-it-does-and-where-to-start), and [AdCP: make your inventory discoverable to AI buyer agents](https://begenuin.com/developers/get-started/any-business/adcp-make-your-inventory-discoverable-to-ai-buyer-agents) explains what buyer agents receive and how to test against it.

## When to use it

Use it for agentic media buying. Listing on AdCP puts your packages in front of AI buyer agents while they plan a campaign.

- **Retail media networks**: AdCP listing is part of what the Retail model switches on, as [Choose your network model: Owned, Extended, Commerce, or Retail](https://begenuin.com/developers/get-started/any-business/choose-network-model) explains.
- **Demand aggregators**: their buyer agents find your packages through AdCP discovery, while their DSP buys programmatic inventory.
- **Packages with outcomes**: any listed package with an outcome block can be discoverable.

## How it works

- A buyer agent asks the Network Sales Agent for products and receives your discoverable packages as paid partnership products.
- Each product carries an outcome block: projected retail attributed revenue (RAR), attributed commerce forecast, and net margin on ad spend. Agents compare packages on outcomes rather than reach alone, as [Outcome Forecast Blocks](https://begenuin.com/developers/browse-by-products/monetize/outcome-forecast-blocks) explains.
- Each product also carries your brand safety profile.
- A buy commits through AdCP. Creative formats include a paid partnership video with required disclosure fields.
- You set the minimum buy and whether buyer agents can negotiate within a price band.
- After you publish, your catalog syncs to the network catalog within an hour.

## Set it up

Octo proposes AdCP discovery with these steps already done. You review the result and confirm it.

1. List a package with an outcome block. Learn how in [Packages: sell outcomes to brands and demand partners](https://begenuin.com/developers/get-started/any-business/packages-sell-outcomes-to-brands-and-demand-partners).
2. Enable discovery under **Monetize** > **AdCP**, then review the product object preview. Learn how in [AdCP: make your inventory discoverable to AI buyer agents](https://begenuin.com/developers/get-started/any-business/adcp-make-your-inventory-discoverable-to-ai-buyer-agents).
3. Set which packages are discoverable, the minimum buy, and the negotiation band, then publish.

## Settings

| Setting | What it controls |
| --- | --- |
| Discoverable packages | Which listed packages buyer agents can find |
| Minimum buy | The smallest buy an agent can commit |
| Negotiation band | Whether buyer agents can negotiate, and the price band they negotiate within |

Change them under **Monetize** > **AdCP**. In Canvas, part of Supervised Intelligence, the Packager and Pricer agents also adjust listings from the AdCP report, as [Canvas: run your network with growth and monetization agents](https://begenuin.com/developers/get-started/any-business/canvas-run-your-network-with-growth-and-monetization-agents) explains.

## What it reports

**Reports** > **AdCP** shows the agentic demand your listings attract. [Outcome Forecast Blocks](https://begenuin.com/developers/browse-by-products/monetize/outcome-forecast-blocks) explains how delivery is reconciled against the forecast.

- **Discovery calls**: how often buyer agents asked for your products.
- **Briefs**: the briefs buyer agents submitted.
- **Buys**: the buys agents executed through AdCP.
- **Outcome delivery**: what each buy delivered, against its forecast.

## Build on it

AdCP discovery runs in Brand Control Center, so exposing your packages needs no code. [Go live with monetization in your feeds, apps, and partner pages](https://begenuin.com/developers/developer-resources/sdk/go-live-with-monetization-in-your-feeds-apps-and-partner-pages) covers giving bought ads a place to render: in your feeds, in an IAB ad unit in your app, or on a partner's page.

The AdCP calls in the [Business Account API](https://begenuin.com/developers/get-started/any-business/business-account-api-provisioning-oauth-and-the-resource-map) are proposed, not live. [Live API today and the Business Account API roadmap](https://begenuin.com/developers/developer-resources/guides/live-api-today-and-the-business-account-api-roadmap) maps what you can call now to what's planned.