# Activate monetization and see your first revenue

![Monetize › Sponsorships in Brand Control Center (BCC): the first proposed sponsorship, with budget, CPM, and a Review Proposal action.](https://cdn.sanity.io/images/lnrtvsvr/development/e782d03dc87c7eea77106234b798e8715c2b6053-1200x751.jpg)
*Screen. Monetize › Sponsorships in Brand Control Center (BCC): the first proposed sponsorship, with budget, CPM, and a Review Proposal action.*

When you finish, demand is serving into your placements, revenue appears in Reports, and you know where to look to raise it. Your part takes about 5 minutes to switch on; first revenue typically shows the same day.

![Diagram: how demand becomes revenue you can see, in three stages. 1, demand sources, switched on in the order Octo proposes: the Genuin network first, with revenue from the first day, then brand partners and packages, programmatic through the ad server, commerce, and subscriptions. 2, your placements, where the demand you switch on runs; Octo watches delivery for the first day. 3, revenue in Reports, by placement, partner, and source; payouts follow your calendar and creator shares flow to Creator Wallets. A loop back to the start: Octo recommends changes to raise revenue: a floor, a placement, and a feed.](https://cdn.sanity.io/images/lnrtvsvr/development/e6b3b43bb756c7bbe610113e294a7ec72a3dbcd6-720x355.svg)
*Demand you switch on runs in your placements, revenue shows in Reports, and Octo recommends what to change to raise it.*

## Before you begin

- Agreement signed and sellers verified (see [Sign your agreement and authorize sellers](https://begenuin.com/developers/get-started/any-business/sign-agreement)).

## What Octo does

![Diagram: six steps in two lanes. Octo: 1, proposes which demand sources to switch on, and in what order, from your model and agreement, with the Genuin network first for revenue from the first day. You: 2, approve the demand sources and their order; 3, choose Approve and activate, and revenue appears in Reports by placement, partner, and source. Octo: 4, turns them on, watches delivery for the first day, and brings you the first revenue report with three changes it recommends to raise it: a floor, a placement, and a feed. You: 5, approve the playbook for your business, which Octo walks you through at your pace. Octo: 6, from here Canvas runs the network on a cadence: it proposes, you approve, and anything you have marked as trusted it does on its own and reports. Result: live revenue by placement, partner, and demand source; first revenue typically shows the same day.](https://cdn.sanity.io/images/lnrtvsvr/development/3d90e669d883f03f55b1ca9d170823c2c3648486-720x630.svg)
*You approve the demand sources and their order; Octo switches them on, watches the first day, and brings you the first report.*

1. Octo, Genuin's Supervised Intelligence interface, proposes which demand sources to switch on, in what order, from your model and agreement: Genuin network first (revenue from the first day), then brand partners and packages, programmatic through the ad server, commerce, subscriptions.
2. Octo turns them on when you approve, watches delivery for the first day, and brings you the first revenue report with the three changes it recommends to raise it (a floor, a placement, a feed).
3. From here Canvas, part of Supervised Intelligence, runs the network on a cadence (see [Canvas: run your network with growth and monetization agents](https://begenuin.com/developers/get-started/any-business/canvas-run-your-network-with-growth-and-monetization-agents)): it proposes, you approve, and anything you have marked as trusted it does on its own and reports.

## What you approve

- The demand sources and their order.
- Choose **Approve and activate**. Revenue appears in Reports by placement, partner, and source; payouts follow the calendar from [Sign your agreement and authorize sellers](https://begenuin.com/developers/get-started/any-business/sign-agreement); creator shares flow to Creator Wallets (see [Revenue reporting, payouts, and the Creator Wallet](https://begenuin.com/developers/get-started/any-business/revenue-reporting-payouts-and-the-creator-wallet)).
- The playbook for your business, which Octo will now walk you through at your pace.

## Make Octo smarter

- The approvals you give become Supervised Intelligence's standing rules; set which kinds of changes it may make without asking under Supervised Intelligence → Autonomy, from "ask every time" to "do and report".

**Need help?** Octo is available 24/7 in Brand Control Center (BCC) and on every page of these docs. Ask it in plain language; when the answer needs a person, Octo brings the right account manager, developer, or Ops engineer into the same thread and stays on it until it is solved. Every Business Account owner has this, on every plan (see [24/7 Octo support: how Octo brings in account managers, developers, and Ops](https://begenuin.com/developers/get-started/any-business/24-7-octo-support-how-octo-brings-in-account-managers-developers-and-ops)).

## What you get

- Live revenue by placement, partner, and demand source.
- Payouts on the calendar from [Sign your agreement and authorize sellers](https://begenuin.com/developers/get-started/any-business/sign-agreement); creator shares flow automatically to Creator Wallets (see [Revenue reporting, payouts, and the Creator Wallet](https://begenuin.com/developers/get-started/any-business/revenue-reporting-payouts-and-the-creator-wallet)).
- The playbook for your business, which is where these docs take you next.