# Studio: what it does and where to start

Studio turns the sources you connect into the video your network runs on: clips in every size, product videos from your catalog, narrated explainers, and highlights from live sessions, all in your brand voice.

Studio reads the sources you connect: podcasts, shows, webinars, catalogs, and articles. It drafts clips with captions and titles in your brand voice, and assigns each one to a group. [Canvas](https://begenuin.com/developers/get-started/any-business/canvas-run-your-network-with-growth-and-monetization-agents), part of Supervised Intelligence, can brief Studio on a cadence, so the library keeps growing without anyone opening the Inbox. Nothing goes out until you approve it, or until it falls inside an approval rule you set.

You don't set up each workflow from scratch. [Octo](https://begenuin.com/developers/get-started/any-business/octo-operates-your-brand-control-center-octo-proposes-you-approve), Genuin's Supervised Intelligence interface in Brand Control Center (BCC), proposes it with the setup already done. For example, Supervised Intelligence proposes re-cuts of a published video for each size or partner you target, in that partner's brand kit. Read [Studio: produce brand video from podcasts, long-form, and catalogs](https://begenuin.com/developers/get-started/any-business/studio-produce-brand-video-from-podcasts-long-form-and-catalogs) first for the full model.

![Diagram: how Studio works, in four steps from left to right. 1, Studio reads the sources you connect: podcasts, shows, webinars, catalogs, and articles. 2, it drafts clips with captions and titles in your brand voice, and assigns each one to a group. 3, you approve: nothing goes out until you do, or until it falls inside an approval rule you set. 4, the result is your video library, the video your network runs on: clips in every size, product videos from your catalog, narrated explainers, and highlights from live sessions. A loop runs from the last step back to the first: Canvas, part of Supervised Intelligence, can brief Studio on a cadence, so the library keeps growing.](https://cdn.sanity.io/images/lnrtvsvr/development/7789ee90ad8546edd86fd0e963c18ff2137a59c9-720x393.svg)
*Studio turns the sources you connect into approved video in your brand voice, and Canvas can keep briefing it so the library grows.*

## Get started

1. [Set your brand identity: name, logo, colors, and voice](https://begenuin.com/developers/get-started/any-business/set-brand-identity). Studio drafts every caption and title in this voice.
2. [Connect your website, app, and podcast feed](https://begenuin.com/developers/get-started/any-business/connect-properties). Connected sources are what Studio turns into video.
3. [Upload your videos or connect your social profile](https://begenuin.com/developers/get-started/any-business/upload-or-connect). Your existing videos seed the library and its groups.

## Produce video

| Capability | What it makes | Where it fits |
| --- | --- | --- |
| [Clip Generation from Long-form](https://begenuin.com/developers/browse-by-products/studio/clip-generation-from-long-form) | Vertical and landscape clips from the strongest moments, with captions | Brands with podcasts, shows, webinars, or live replays |
| [Product Video Generation from Catalog](https://begenuin.com/developers/browse-by-products/studio/product-video-generation-from-catalog) | Product videos from catalog images, copy, and reviews, tagged for Shoppable placements | Brands and retailers with a catalog |
| [Text-to-Video Explainers](https://begenuin.com/developers/browse-by-products/studio/text-to-video-explainers) | Narrated explainer clips from articles, show notes, and help content | Publishers, help centers, and B2B sites |
| [Live-to-Clips](https://begenuin.com/developers/browse-by-products/studio/live-to-clips) | Shorts from each live session, with the best questions as hooks | Any live programming |
| [Adaptation](https://begenuin.com/developers/browse-by-products/studio/adaptation) | Re-cuts for another placement size, player, or partner brand kit | Multi-size grids, partner destinations, and offsite tags |

![Diagram: what Studio makes from each kind of source, in three columns: what you connect, the Studio capability, and what you get. Podcasts, shows, webinars, and live replays go through clip generation from long-form and become vertical and landscape clips from the strongest moments, with captions. Catalog images, copy, and reviews go through product video generation from catalog and become product videos tagged for Shoppable placements. Articles, show notes, and help content go through text-to-video explainers and become narrated explainer clips. Each live session goes through live-to-clips and becomes Shorts with the best questions as hooks. A published video goes through adaptation and becomes re-cuts for another placement size, player, or partner brand kit. Every clip also gets captions, a title, and topic tags in your brand voice.](https://cdn.sanity.io/images/lnrtvsvr/development/79e65a4ec55d49a387a45087573a6e46aa56fd33-720x486.svg)
*Each Studio capability turns one kind of source into video your network runs on.*

Every clip also gets [captions, a title, and topic tags in your brand voice](https://begenuin.com/developers/browse-by-products/studio/captions-titles-and-brand-voice). Your edits teach Studio how you write.

Studio also keeps your branded destination fresh: with Canvas, it generates the pages of your [Generative Destination on a Genuin Domain](https://begenuin.com/developers/browse-by-products/offsite/generative-destination-on-a-genuin-domain) from your groups and brand kit.

## Bring in creators

- [Invite creators, hosts, and contributors](https://begenuin.com/developers/get-started/any-business/invite-creators): who posts, at which tier, and into which groups.
- [Quests and Creator Programs](https://begenuin.com/developers/browse-by-products/studio/quests-and-creator-programs): briefs with deadlines and rewards that fill a group fast.

## Build it

Members can record and post from inside your app. [Camera and video creation in the Genuin SDK](https://begenuin.com/developers/developer-resources/sdk/how-does-a-brand-access-and-manage-camera-features-via-sdk) adds the camera modules, and [Edit videos in the Genuin SDK](https://begenuin.com/developers/developer-resources/guides/what-are-the-video-editing-tools-in-the-genuin-sdk) lists the editing tools. To publish from your own systems, [post a video to a group](https://begenuin.com/developers/developer-resources/api/post-and-share-a-video-within-a-group-using-the-post-video-api) with the live server API.

The import and generation calls in the [Business Account API](https://begenuin.com/developers/get-started/any-business/business-account-api-provisioning-oauth-and-the-resource-map) are proposed, not live. [Live API today and the Business Account API roadmap](https://begenuin.com/developers/developer-resources/guides/live-api-today-and-the-business-account-api-roadmap) maps what you can call now to what's planned.

## Questions people ask

- [How does my network grow without me producing content?](https://begenuin.com/developers/get-started/any-business/founders-business-owners-questions-and-answers#how-does-my-network-grow-without-me-producing-content) Asked by founders and business owners.
- [How do I reach the 30 videos a feed needs without a production team?](https://begenuin.com/developers/get-started/any-business/marketers-growth-questions-and-answers#how-do-i-reach-the-30-videos-a-feed-needs-without-a-production-team) Asked by marketers and growth teams.
- [How does Studio decide what to clip, and can I edit it?](https://begenuin.com/developers/get-started/any-business/content-community-creators-questions-and-answers#how-does-studio-decide-what-to-clip-and-can-i-edit-it) Asked by content and community teams.