# Live-to-Clips

Live & Q&A sessions become Shorts clips automatically after the session ends, with the best questions as hooks.

Live-to-Clips turns the replay of each live session into Shorts clips. Hosts run the sessions in the Live & Q&A player. Studio cuts clips from the replay and uses the best audience questions as hooks.

[Octo](https://begenuin.com/developers/get-started/any-business/octo-operates-your-brand-control-center-octo-proposes-you-approve), Genuin's Supervised Intelligence interface in Brand Control Center (BCC), proposes this capability when it finds a fit on your sites and apps. It completes the steps under Set it up from your brand context. Nothing goes live until you approve it. It's part of [Studio](https://begenuin.com/developers/browse-by-products/studio/studio-what-it-does-and-where-to-start), and [Player experiences: Shorts, Shoppable, Community, and Live](https://begenuin.com/developers/get-started/any-business/player-experiences-shorts-shoppable-community-and-live) explains the Live & Q&A player that feeds it.

## When to use it

Use it for any live programming. Live & Q&A sessions fit these formats:

- Product drops and launches.
- AMAs.
- Events.
- Recurring shows.

## How it works

- A Host runs a Live & Q&A session with questions, polls, and replay. The Host tier is the creator tier that can go live.
- Genuin keeps the replay. After the session ends, Studio generates clips from it.
- Studio finds the moments with the strongest hook, using the transcript, audio energy, and on-screen signals. The best questions become hooks.
- Each clip gets captions, a title, and topic tags in your brand voice, as [Captions, Titles, and Brand Voice](https://begenuin.com/developers/browse-by-products/studio/captions-titles-and-brand-voice) describes.
- Studio proposes a group for each clip and runs the brand safety baseline.
- Clips wait for your approval, or publish automatically under auto-approve.

## Set it up

Octo proposes Live-to-Clips with these steps already done. You review the result and confirm it.

1. Run a session. Give the presenter the Host tier and schedule the session under **Communities** > **Live**. Learn how in [Live & Q&A Placement](https://begenuin.com/developers/browse-by-products/onsite/live-q-a-placement).
2. Studio generates clips from the replay. Live replays are one of the long-form inputs in [Clip Generation from Long-form](https://begenuin.com/developers/browse-by-products/studio/clip-generation-from-long-form).
3. Approve the clips, or set them to auto-approve.

## Settings

| Setting | What it controls |
| --- | --- |
| Clip count per session | How many clips Studio cuts from each replay |
| Approval mode | Whether you approve each clip or clips publish automatically |

Octo fills these from your brand context, and you change them when you review the proposal. Replay retention and clip generation are both set under Studio.

## What it reports

- **Clips per session**: how many clips Studio cut from each replay.
- **Clip engagement**: how viewers engage with each session's clips.

The [Live & Q&A Placement](https://begenuin.com/developers/browse-by-products/onsite/live-q-a-placement) reports these next to concurrent viewers, questions and poll responses, and replay views. [Measure engagement: watch time, lift, and cohorts](https://begenuin.com/developers/get-started/any-business/measure-engagement-watch-time-lift-and-cohorts) explains how engagement is counted.

## Connect your systems

Live-to-Clips runs in Brand Control Center. The live API covers the communities, groups, and posts your clips land in.

- [Create a community](https://begenuin.com/developers/developer-resources/api/create-a-community-programmatically-using-community-api) creates a community under your brand, with its type, access settings, and first members.
- [Create a group in a community](https://begenuin.com/developers/developer-resources/api/create-a-group-programmatically-within-community-using-create-group-api) adds a group with its visibility and posting rules.
- [Post a video to a group](https://begenuin.com/developers/developer-resources/api/post-and-share-a-video-within-a-group-using-the-post-video-api) uploads a video and its thumbnail, then posts it to a group with a caption or questions.

The Studio calls in the [Business Account API](https://begenuin.com/developers/get-started/any-business/business-account-api-provisioning-oauth-and-the-resource-map) are proposed, not live. [Live API today and the Business Account API roadmap](https://begenuin.com/developers/developer-resources/guides/live-api-today-and-the-business-account-api-roadmap) maps what you can call now to what's planned.