# Monetization models on Genuin: a decision guide

Every Genuin network can earn from up to six demand sources; which ones to switch on depends on whether you have your own sales relationships, first-party data, and a catalog. Reading time about 6 minutes.

| Demand source | What it is | Turn it on when | Measured by |
| --- | --- | --- | --- |
| Genuin network revenue share | Demand from across the Genuin network runs in your placements; you earn a share | Always; it is the floor | eCPM, fill |
| Paid Partner Posts and Takeovers (see [Paid Partner Posts and Paid Partner Takeovers](https://begenuin.com/developers/get-started/any-business/paid-partner-posts-and-paid-partner-takeovers)) | Brands pay to place content in your groups or take over a placement for a period | You have brand partners, or Genuin runs partner sales for you (Extended O&O) | Package revenue, RAR |
| Programmatic (see [Programmatic: Genuin Ad Server or your partner ad server](https://begenuin.com/developers/get-started/any-business/programmatic-genuin-ad-server-or-your-partner-ad-server)) | Open and private marketplace demand through Genuin Ad Server or yours | Sellers are authorized (see [Sign your agreement and authorize sellers](https://begenuin.com/developers/get-started/any-business/sign-agreement)) | eCPM, fill, viewability |
| Packages and AdCP (see [Packages: sell outcomes to brands and demand partners](https://begenuin.com/developers/get-started/any-business/packages-sell-outcomes-to-brands-and-demand-partners) and [AdCP: make your inventory discoverable to AI buyer agents](https://begenuin.com/developers/get-started/any-business/adcp-make-your-inventory-discoverable-to-ai-buyer-agents)) | Packages listed for buyers and AI buyer agents | You want buyers to find you, not only the ones you sell to | Package revenue, win rate |
| Subscriptions and paid access (see [Subscriptions, bundles, and paid access](https://begenuin.com/developers/get-started/any-business/subscriptions-bundles-and-paid-access)) | Members pay for premium groups or bundles | You have content people pay for | MRR, churn |
| In-video commerce (see [Dynamic in-video linkouts and affiliate commerce](https://begenuin.com/developers/get-started/any-business/dynamic-in-video-linkouts-and-affiliate-commerce)) | Products sold from the player, affiliate or your own checkout | You have a catalog | Attributed revenue, net margin |

## Outcome framing, not reach framing

Genuin reports every source in monetization outcomes: revenue, attributed commerce, and net margin on ad spend, so a retailer and a podcaster read the same report. Reach metrics are available but never the headline.

## Three combinations that cover most networks

- Creator or site: network share + subscriptions.
- Publisher or media company: network share + Paid Partner packages + programmatic + packages.
- Brand or retailer: all six, with programmatic through a partner ad server and commerce through their own checkout.

## How it runs

The demand setup, packages, agreements, and seller files described here are drafted for you, priced against your floors and brand safety profile, and switched on only with your approval; money never moves on a change you did not approve.

**Support.** Help is available 24/7 from Brand Control Center and from every page of these docs. Ask in plain language; when a person is needed, an account manager, developer, or Ops engineer joins the same thread and stays on it until it is resolved. Every Business Account owner has this on every plan (see [24/7 Octo support: how Octo brings in account managers, developers, and Ops](https://begenuin.com/developers/get-started/any-business/24-7-octo-support-how-octo-brings-in-account-managers-developers-and-ops)).

## API & SDK

Access: the calls in the table are the proposed Business Account API (see [Business Account API: provisioning, OAuth, and the resource map](https://begenuin.com/developers/get-started/any-business/business-account-api-provisioning-oauth-and-the-resource-map)), authenticated with a key scoped to the account and a role or an OAuth client acting for it; every confirmation in this article becomes a proposal you can approve by API (`POST /proposals/{proposalId}:approve`). Live today, the server API under `/api/thirdparty` authenticates with a `gn-access-token` (see [Generate an access token](https://begenuin.com/developers/developer-resources/api/generate-access-token-using-authentication-api)), and [Live API today and the Business Account API roadmap](https://begenuin.com/developers/developer-resources/guides/live-api-today-and-the-business-account-api-roadmap) maps what is live to what is proposed.

| Call | Purpose |
| --- | --- |
| GET /brands/{brandId}/demand-sources | Demand sources (Genuin network, partners, programmatic, commerce, subscriptions) and their state |
| GET /plans | Plans, pricing tiers, add-ons, and revenue-share schedule |
| GET /reports/revenue | Revenue by placement, partner, source, tier; payouts and creator shares |

```js
// proposed server SDK (Business Account API)
import { Genuin } from '@genuin/sdk';
const genuin = new Genuin({ apiKey: process.env.GENUIN_KEY });
await genuin.demand.list(brandId);
await genuin.plans.list();
await genuin.reports.revenue({ brandId, by: 'source' });
```

Live today: [Go live with monetization in your feeds, apps, and partner pages](https://begenuin.com/developers/developer-resources/sdk/go-live-with-monetization-in-your-feeds-apps-and-partner-pages) · [Receive engagement events in your own analytics](https://begenuin.com/developers/developer-resources/sdk/receive-engagement-events-in-your-own-analytics) · [Query Genuin event data in BigQuery](https://begenuin.com/developers/developer-resources/api/integrate-google-bigquery-with-brand-control-center).

SDKs: Web SDK (see [Embed the Genuin Web SDK on your website](https://begenuin.com/developers/developer-resources/sdk/how-do-you-embed-and-configure-the-genuin-web-sdk-on-your-website)), iOS SDK (see [Integrate the Genuin iOS SDK](https://begenuin.com/developers/developer-resources/sdk/developer/genuin-sdk/native-compatibility/ios/how-to-integrate-and-power-your-brand-community-in-ios-apps)), Android SDK (see [Integrate the Genuin Android SDK](https://begenuin.com/developers/developer-resources/sdk/how-to-integrate-and-power-your-brand-community-in-android-apps)), React Native (see [Integrate the Genuin SDK with React Native apps](https://begenuin.com/developers/developer-resources/sdk/how-do-you-integrate-the-genuin-react-native-sdk-into-your-application)), and Flutter (see [Integrate the Genuin SDK with Flutter apps](https://begenuin.com/developers/developer-resources/sdk/how-do-you-integrate-the-genuin-flutter-sdk-into-your-application)) render Genuin and sign members in; the Node (`@genuin/sdk`) and Python (`genuin`) server SDKs are proposed with [Business Account API: provisioning, OAuth, and the resource map](https://begenuin.com/developers/get-started/any-business/business-account-api-provisioning-oauth-and-the-resource-map).