# Content policies and community guidelines

Genuin's content policy sets the floor for every network; your community guidelines sit on top and are what creators and members agree to; moderation (see [Set moderation and brand safety](https://begenuin.com/developers/get-started/any-business/moderation-brand-safety)) enforces both. Reading time about 4 minutes.

## The floor

No content that is illegal, that sexualizes minors, that incites violence, that infringes rights holders, or that deceives viewers about paid partnerships. Violations remove content and may suspend accounts.

## Your guidelines

Edit under Control → Guidelines (see [Control: roles, moderation, brand safety, and guidelines](https://begenuin.com/developers/get-started/any-business/control-roles-moderation-brand-safety-and-guidelines)). Keep them short, name the groups they apply to, and say what happens on violation. Versions are kept; creators are asked to accept changes on their next post.

## Paid content disclosure

Paid Partner Posts and Takeovers carry a label that cannot be removed; creators disclose material connections on their posts (see [Paid Partner Posts and Paid Partner Takeovers](https://begenuin.com/developers/get-started/any-business/paid-partner-posts-and-paid-partner-takeovers)).

## Appeals

Creators and members appeal from the post; appeals land in the moderation queue with the original decision attached.

## How it runs

The policies here are applied to every proposal made on your account and the records are kept; questions about them are answered in Brand Control Center (BCC) first and by the Trust team when needed.

**Support.** Help is available 24/7 from Brand Control Center and from every page of these docs. Ask in plain language; when a person is needed, an account manager, developer, or Ops engineer joins the same thread and stays on it until it is resolved. Every Business Account owner has this on every plan (see [24/7 Octo support: how Octo brings in account managers, developers, and Ops](https://begenuin.com/developers/get-started/any-business/24-7-octo-support-how-octo-brings-in-account-managers-developers-and-ops)).

## API & SDK

Access: the calls in the table are the proposed Business Account API (see [Business Account API: provisioning, OAuth, and the resource map](https://begenuin.com/developers/get-started/any-business/business-account-api-provisioning-oauth-and-the-resource-map)), authenticated with a key scoped to the account and a role or an OAuth client acting for it; every confirmation in this article becomes a proposal you can approve by API (`POST /proposals/{proposalId}:approve`). Live today, the server API under `/api/thirdparty` authenticates with a `gn-access-token` (see [Generate an access token](https://begenuin.com/developers/developer-resources/api/generate-access-token-using-authentication-api)), and [Live API today and the Business Account API roadmap](https://begenuin.com/developers/developer-resources/guides/live-api-today-and-the-business-account-api-roadmap) maps what is live to what is proposed.

| Call | Purpose |
| --- | --- |
| PUT /brands/{brandId}/guidelines | Community guidelines and appeal policy |
| POST /moderation/{itemId}:decide | Approve, remove, or escalate a queued item; appeals use the same call |
| PUT /brands/{brandId}/blocklists | Keyword, topic, advertiser, and domain blocklists |

```js
// proposed server SDK (Business Account API)
import { Genuin } from '@genuin/sdk';
const genuin = new Genuin({ apiKey: process.env.GENUIN_KEY });
await genuin.guidelines.update(brandId, { rules });
await genuin.moderation.decide(itemId, 'approve');
await genuin.blocklists.update(brandId, { keywords, advertisers });
```

Live today: [Add moderators to a community](https://begenuin.com/developers/developer-resources/api/assign-moderators-to-community-using-api) · [Update a group and its members](https://begenuin.com/developers/developer-resources/api/add-or-manage-group-members-collaborators-using-api).

SDKs: Web SDK (see [Embed the Genuin Web SDK on your website](https://begenuin.com/developers/developer-resources/sdk/how-do-you-embed-and-configure-the-genuin-web-sdk-on-your-website)), iOS SDK (see [Integrate the Genuin iOS SDK](https://begenuin.com/developers/developer-resources/sdk/developer/genuin-sdk/native-compatibility/ios/how-to-integrate-and-power-your-brand-community-in-ios-apps)), Android SDK (see [Integrate the Genuin Android SDK](https://begenuin.com/developers/developer-resources/sdk/how-to-integrate-and-power-your-brand-community-in-android-apps)), React Native (see [Integrate the Genuin SDK with React Native apps](https://begenuin.com/developers/developer-resources/sdk/how-do-you-integrate-the-genuin-react-native-sdk-into-your-application)), and Flutter (see [Integrate the Genuin SDK with Flutter apps](https://begenuin.com/developers/developer-resources/sdk/how-do-you-integrate-the-genuin-flutter-sdk-into-your-application)) render Genuin and sign members in; the Node (`@genuin/sdk`) and Python (`genuin`) server SDKs are proposed with [Business Account API: provisioning, OAuth, and the resource map](https://begenuin.com/developers/get-started/any-business/business-account-api-provisioning-oauth-and-the-resource-map).