# Show ROI and attribution for subscriptions

Learn how to show brands the return on subscription access and media investments with incremental reach, lift over baseline, context, and deal-level reporting.

Impressions aren't ROI; business impact is. If you run a retail or commerce media network, you need to show the brands that participate through subscription access or media investment the incremental value they get beyond standard display.

This page shows how to present monetization performance credibly. For where the numbers come from, see [Network Reporting](https://begenuin.com/developers/browse-by-products/network/network-reporting) and [Network: what it does and where to start](https://begenuin.com/developers/browse-by-products/network/network-what-it-does-and-where-to-start).

## Compare contextual video with standard display

Start by setting contextual video against the standard display a brand already buys.

| Metric | Standard display | Contextual video |
| --- | --- | --- |
| Completion | 35% | 65%+ |
| Engagement | Low | Intent-based |
| CPM | Lower | Higher |
| Brand safety | Variable | Controlled |

## Highlight incremental reach

Use Extended O&O reporting to show what a brand gained beyond your own properties:

- Net-new impressions
- Offsite distribution lift
- PMP performance

Learn more about [Extended O&O Destinations](https://begenuin.com/developers/browse-by-products/network/extended-o-o-destinations) and the [Audience Extension Tag](https://begenuin.com/developers/browse-by-products/offsite/audience-extension-tag).

## Report across onsite and offsite opportunities

Scale revenue while you keep control of the experience by reporting on every opportunity a brand bought, onsite and offsite.

### Onsite opportunities

Onsite opportunities run within your owned properties.

| Opportunity | Formats |
| --- | --- |
| Paid Partnership | Partnered Post, Partnered Takeover, Pinned First Position |
| Community Sponsorship | Exclusive share of voice (SOV) |
| Programmatic | In-Stream, In-Feed |

Onsite, you offer brands:

- Infrastructure built for continuous video discovery.
- Native in-feed sponsorship opportunities.
- A unified ecosystem for editorial content, talent, creators, and advertisers.
- Ongoing audience engagement that boosts lifetime value (LTV).
- Consolidated monetization infrastructure across all formats.

Learn more about [exclusive top positions and featured spots](https://begenuin.com/developers/browse-by-products/monetize/how-can-a-brand-offer-and-monetize-exclusive-top-positions-or-featured-spots-within-communities-and-groups) and [community sponsorships](https://begenuin.com/developers/browse-by-products/monetize/how-will-a-brand-manage-community-sponsorships-to-generate-revenue-and-add-more-value-to-members).

### Offsite opportunities

Offsite opportunities extend beyond your owned properties.

| Opportunity | Formats |
| --- | --- |
| Extended Placement | In Network |
| Paid Partnership | Partnered Post, In Network |
| Programmatic: Extended Owned & Operated (O&O) | In-Feed, In-Stream |
| Programmatic: Programmatic Guaranteed (PG) and Private Marketplace (PMP) | Audience Extension |

Offsite, you offer brands:

- Contextual video distribution across trusted open web partners.
- Controlled, brand-safe environments outside your owned channels.
- Unified monetization infrastructure that spans onsite and offsite.
- More revenue from your existing content, talent, and audiences.

## Report results by investment

Report each investment with its reach, engagement, and lift. For example:

| Investment | Reach | Engagement | Lift |
| --- | --- | --- | --- |
| Category Sponsorship | 1.2M | 68% completion | +22% |
| Extended O&O | +350K reach | 5.3% CTR | +18% |
| Subscription Highlight | 85K views | 12% engagement | Recurring |

## Demonstrate lift over baseline

Compare baseline performance with performance after the activation. For example, set a category's results before a category sponsorship against its results after the sponsorship goes live. Learn more about [category and topic-level takeovers](https://begenuin.com/developers/browse-by-products/monetize/how-can-a-brand-monetize-category-and-topic-level-takeovers-across-communities).

## Tie revenue to context

Contextual category alignment often drives higher completion rates, brand recall, and engagement. Show the brand which categories its content ran in next to the results in each one.

## Use deal-level reporting

If you use Deal IDs, report each deal with its format and environment. For example:

| Field | Sample value |
| --- | --- |
| Deal ID | GENUIN-SPORTS-VIDEO-001 |
| Format | In-Stream Mid-Roll |
| Environment | Contextual Sports Category |

## See also

- [Network Reporting](https://begenuin.com/developers/browse-by-products/network/network-reporting)
- [Track the outcomes of subscription and media investments](https://begenuin.com/developers/browse-by-products/network/how-do-my-customers-track-the-outcomes-of-their-subscription-and-media-investments)
- [Configure and track spending and ROI](https://begenuin.com/developers/browse-by-products/network/how-to-configure-and-track-spending-and-roi)
- [Attribution Models](https://begenuin.com/developers/browse-by-products/supervised-intelligence/attribution-models)