# Network Video distribution for max reach ## Start here - [Network: what it does and where to start](https://begenuin.com/developers/browse-by-products/network/network-what-it-does-and-where-to-start): Genuin is a network of networks, and Network is how your video moves across it: your content into partner placements, partner content into yours, and your brand as a destination on partner properties through Extended O&O. Publishers host Extended O&O destinations; brands, retailers, and publishers' own media brands run them. ## Capabilities - [Network Directory Listing](https://begenuin.com/developers/browse-by-products/network/network-directory-listing): Your network, groups, brand safety profile, and content policy made visible to other networks and brand partners on Genuin. - [Content Distribution (Outbound)](https://begenuin.com/developers/browse-by-products/network/content-distribution-outbound): Your groups placed into partner placements across the Genuin network where context matches and both brand safety profiles allow. - [Partner Content Acceptance (Inbound)](https://begenuin.com/developers/browse-by-products/network/partner-content-acceptance-inbound): Brands and networks you trust place content into named groups under your rules, filling feeds and creating Paid Partner inventory. - [Extended O&O Destinations](https://begenuin.com/developers/browse-by-products/network/extended-o-o-destinations): Your brand run as a persistent destination on partner properties, designed, filled, sold, and reported by Genuin as a managed service. - [Brand Partner Invitations and Permissions](https://begenuin.com/developers/browse-by-products/network/brand-partner-invitations-and-permissions): Invite brands and agencies with precise permissions: run Paid Partner Posts, Takeovers, place content in groups, or buy audience extension. - [Partner Revenue Splits](https://begenuin.com/developers/browse-by-products/network/partner-revenue-splits): Splits set when a partnership is created and accepted by both sides, applied automatically to distributed and inbound views. - [Network Reporting](https://begenuin.com/developers/browse-by-products/network/network-reporting): Views, watch time, and revenue by partner and placement, with which groups travel best, feeding production decisions in Studio and in Canvas, part of Supervised Intelligence. ## Partners - [Build your network in your Business Account](https://begenuin.com/developers/browse-by-products/network/how-can-a-brand-build-and-manage-its-network-in-the-business-account): Add retail, consumer, and media brands to your network in your Business Account by choosing a relationship type and sending a consent-based invitation. - [Invite a partner brand and set content access](https://begenuin.com/developers/browse-by-products/network/partners/how-do-i-build-and-manage-a-network-of-partner-brands): Invite a retail, consumer, or media brand to your network, choose how it relates to your organization, and set which communities and social handles each side shares. - [Manage network invitations, content access, and brand relationships](https://begenuin.com/developers/browse-by-products/network/partners/how-do-i-manage-network-invitations-content-access-and-brand-relationships): Accept, reject, resend, cancel, and edit brand network invitations in your Business Account, update content access, and switch between connected brands. - [Create and send sponsorship proposals to network brands](https://begenuin.com/developers/browse-by-products/network/partners/how-do-i-create-and-send-sponsorship-proposals-to-network-brands): Build a sponsored post or takeover proposal in your Business Account, set its content, placements, CPM, budget, and dates, and send it to a destination brand for approval. - [Review and manage In-Network Sponsorships](https://begenuin.com/developers/browse-by-products/network/partners/how-do-i-create-and-manage-in-network-sponsorships-from-grow): Review, approve, or reject sponsorship proposals from network brands in Grow, then track each In-Network Sponsorship from Scheduled through Active to Completed. - [Accept a brand invitation in the Network module](https://begenuin.com/developers/browse-by-products/network/how-do-brand-invitations-and-acceptance-flows-work-in-the-network-module): Learn how to accept or reject a brand invitation from email or Business Account, what each status grants, and the 7-day wait after a rejection. - [Display partner brand content in embeds and placements](https://begenuin.com/developers/browse-by-products/network/how-do-i-display-partner-brands-content-in-embeds-and-placement): Show content that partner brands share through Network content access in Genuin embeds and placements, without importing or duplicating it. - [Manage sent and received invitations in the Network module](https://begenuin.com/developers/browse-by-products/network/how-can-a-brand-manage-sent-and-received-invitations-in-the-network-module): Resend or edit sent brand invitations, accept or reject received ones, and filter both lists in your Business Account by brand, status, or relationship type. - [Brand relationship types and access control](https://begenuin.com/developers/browse-by-products/network/how-does-brand-relationship-type-and-access-control-work-in-the-network-module): A brand relationship type defines who controls whom in a Network partnership, what access each brand gets, and how monetization between the brands works. - [Invite brands, creators, and members to your social experience](https://begenuin.com/developers/browse-by-products/network/how-do-i-invite-brands-creators-n-members-to-my-community-media-network): Learn how to invite brands, creators, and members to a social experience, assign each a role and permissions, choose their communities, and track who joins. - [Accept and manage invitations in the Genuin network](https://begenuin.com/developers/browse-by-products/network/accepting-and-managing-invitations-in-the-genuin-network): Learn how to accept brand partner, team member, and creator invitations, review the access each one grants, and manage memberships after joining. - [Brand partnership products and requirements](https://begenuin.com/developers/browse-by-products/network/setting-up-brand-partnerships-and-collaborations): The partnership products a network offers brands, from takeovers to subscription access, with what each side gains, what a media kit covers, and what setup each needs. ## Report & Analytics - [Track the outcomes of subscription and media investments](https://begenuin.com/developers/browse-by-products/network/how-do-my-customers-track-the-outcomes-of-their-subscription-and-media-investments): Learn how partners and advertisers track what their subscription access and media investments in a network deliver, from impressions to shoppable conversions. - [Show ROI and attribution for subscriptions](https://begenuin.com/developers/browse-by-products/network/how-can-i-showcase-roi-and-attribution-for-those-subscriptions): Learn how to show brands the return on subscription access and media investments with incremental reach, lift over baseline, context, and deal-level reporting. - [Configure and track spending and ROI](https://begenuin.com/developers/browse-by-products/network/how-to-configure-and-track-spending-and-roi): Configure internal and third-party demand sources, set the budget layers and content mix, and track revenue, margin, and ROI for brands, agencies, and partners. ## Wallet - [Manage cash credit balances and payouts](https://begenuin.com/developers/browse-by-products/network/how-do-we-manage-cash-credit-balances-and-payouts): Set up cash credit programs that pay creators and members for completed activities, then track balances, approve payouts, and audit every credit. ## Network Use Cases - [network](https://begenuin.com/developers/find-your-use-cases/add-brand-partners-activate-retail-consumer-publishers): Add Brand Partners to Activate Across Retail, Consumer Services, and Publishers - network: Get free or paid access to distribute content across contextually relevant placements in the network. - network: Allow and accept brand partners from the network to showcase content in your ecosystem.