# Resolve

Serve-time resolution of a tagged moment or a viewer's question into a commerce outcome: your product, a partner's, or a routed intent.

Resolve decides what a viewer can buy from a video at the moment it plays. A video carries tagged moments, such as the products, places, and mentions Studio detects. Supervised Intelligence matches each moment, or a question the viewer asks, to a commerce outcome that fits the page and the viewer.

[Octo](https://begenuin.com/developers/get-started/any-business/octo-operates-your-brand-control-center-octo-proposes-you-approve), Genuin's Supervised Intelligence interface in Brand Control Center (BCC), proposes this capability when it finds a fit on your sites and apps. It completes the steps under Set it up from your brand context. Nothing goes live until you approve it. It's part of [Supervised Intelligence](https://begenuin.com/developers/browse-by-products/supervised-intelligence/supervised-intelligence-what-it-does-and-where-to-start), and [Dynamic in-video linkouts and affiliate commerce](https://begenuin.com/developers/get-started/any-business/dynamic-in-video-linkouts-and-affiliate-commerce) explains how linkouts resolve.

## When to use it

Use it on commerce and retail network models. Supervised Intelligence orchestration and generative commerce come with the Commerce Media and Retail Media models in [Network models in depth](https://begenuin.com/developers/get-started/any-business/network-models-in-depth-owned-extended-o-o-commerce-media-retail-media).

| Outcome | When Supervised Intelligence picks it |
| --- | --- |
| Your product | The moment matches your catalog; your own checkout is used when connected |
| A partner's product | A partner's catalog matches, and you allow it to resolve on your placements |
| An affiliate link | The product isn't in a checkout you've connected, so an affiliate link is used |
| A routed intent | No catalog you allow can serve it, so Supervised Intelligence routes it to a retail assistant or marketplace through [Generative Commerce Routing](https://begenuin.com/developers/browse-by-products/supervised-intelligence/generative-commerce-routing) |

## How it works

- Studio tags moments in each video with the products, places, and mentions it detects. You can edit the tags.
- At serve time, Supervised Intelligence matches the moment to a catalog using the placement context, the viewer's cohort, and availability.
- The player renders the result as a linkout: buy, add to cart, save, or go to partner.
- Supervised Intelligence is also the assistant inside the player behind Live & Q&A answers and shoppable prompts. A viewer's question resolves into the same kinds of outcome as a tagged moment.
- Because resolution happens at serve time, one video can sell different products on different pages, partners, and days.
- Every click and conversion is attributed, as [Attribution: closed-loop commerce and conversion forecasts](https://begenuin.com/developers/get-started/any-business/attribution-closed-loop-commerce-and-conversion-forecasts) explains, and reported with revenue and net margin.

## Set it up

Octo proposes Resolve with these steps already done. You review the result and confirm it.

1. Connect catalogs and rules under **Monetize** > **Commerce**. Learn how in [Dynamic in-video linkouts and affiliate commerce](https://begenuin.com/developers/get-started/any-business/dynamic-in-video-linkouts-and-affiliate-commerce).
2. Allow Resolve per placement, with a default behavior for each. [Dynamic In-Video Linkout](https://begenuin.com/developers/browse-by-products/monetize/dynamic-in-video-linkout) covers the per-placement defaults.

## Settings

| Setting | What it controls |
| --- | --- |
| Resolution rules | The default behavior per placement (your checkout, partner checkout, or affiliate) and any excluded products |
| Partner catalogs | Which partners' catalogs can resolve on your placements |
| Minimum margin | The lowest margin a resolved product must carry |

Change these under **Monetize** > **Commerce**. Linkouts appear on tagged moments as soon as you publish.

## What it reports

Attributed outcomes appear in **Reports** > **Attribution**, and margin in **Reports** > **Margin**. [Margin Reporting](https://begenuin.com/developers/browse-by-products/supervised-intelligence/margin-reporting) explains how net margin is calculated.

- **Resolutions**: the tagged moments and viewer questions Supervised Intelligence turned into an outcome.
- **Conversions**: the purchases and other outcomes attributed to each resolution.
- **Margin per moment**: the net margin each tagged moment earned.

## Build on it

Resolve runs in Brand Control Center and needs no code. The player renders resolved linkouts on every placement that allows them.

The resolve calls in the [Business Account API](https://begenuin.com/developers/get-started/any-business/business-account-api-provisioning-oauth-and-the-resource-map) are proposed, not live. [Live API today and the Business Account API roadmap](https://begenuin.com/developers/developer-resources/guides/live-api-today-and-the-business-account-api-roadmap) maps what you can call now to what's planned.