# Set moderation and brand safety

![Brand guidelines: the first draft (respectful, no self-promotion, on-topic…) is written for you and you approve or edit each rule.](https://cdn.sanity.io/images/lnrtvsvr/development/fd03c1812ca50af59f176e5f8f0889ddc0d66997-1200x751.jpg)
*Screen. Brand guidelines: the first draft (respectful, no self-promotion, on-topic…) is written for you and you approve or edit each rule.*

When you finish, every post, comment, and video on your network passes rules you chose before anyone sees it, and advertisers have a brand-safety profile to buy against. Your part takes about 10 minutes.

![Diagram: the path every post takes. A post, comment, or video arrives anywhere on your network. Octo moderates it against the baseline you approved, Standard or Strict, in line with your policies. What is clearly fine, Octo clears. What needs a human call goes to your moderation queue, owned by your teammate with the Content role, with SLA timers. Nothing is seen before it passes the rules you chose. Separately, your brand safety profile, with its exclusion list, is what buyers price against and what package listings carry.](https://cdn.sanity.io/images/lnrtvsvr/development/e623b968e8cc872fcb84a5c378d041b33fc48489-720x508.svg)
*Octo clears what is clearly fine and brings you only what needs a human call, so nothing is seen before it passes your rules.*

## Before you begin

- A teammate with the Content role (see [Invite your team and assign roles](https://begenuin.com/developers/get-started/any-business/invite-team-assign-roles)) who will own the queue.

## What Octo does

![Diagram: six steps in two lanes. Octo: 1, proposes a moderation baseline, Standard or Strict, from your company type, audience, and model; 2, drafts your community guidelines from your brand context and existing policies; 3, drafts your brand safety profile, including competitive exclusions inferred from your catalog and partners, and proposes the roles that review the queue. You: 4, approve or edit any line of the baseline, guidelines, brand safety profile, and exclusion list; 5, choose Approve controls, which starts the queue and the weekly digest and lets buyers price against your profile. Octo: 6, runs the queue against the baseline, clears what is clearly fine, and brings you only what needs a human call, within the SLA. Result: every post passes your rules before anyone sees it, and buyers price against your brand safety profile.](https://cdn.sanity.io/images/lnrtvsvr/development/d316c5efc71c9456c68134949dc2a17dab13e192-720x721.svg)
*Octo drafts the baseline, guidelines, and brand safety profile and runs the queue; you approve the rules once.*

1. Octo, Genuin's Supervised Intelligence interface, proposes a moderation baseline (Standard or Strict) from your company type, audience, and model, and drafts your community guidelines from the brand context and your existing policies.
2. Octo drafts your brand safety profile (aligned with industry brand safety standards) from your content and your industry, including competitive exclusions it infers from your catalog and partners, and proposes the roles that review the queue.
3. Octo runs the queue: it moderates against the baseline, clears what is clearly fine, and brings you only what needs a human call, within the SLA.

## What you approve

- The baseline, the guidelines, the brand safety profile, and the exclusion list. Edit any line.
- Choose **Approve controls**. The queue starts, the weekly digest starts, and buyers can price against your profile (see [Programmatic: Genuin Ad Server or your partner ad server](https://begenuin.com/developers/get-started/any-business/programmatic-genuin-ad-server-or-your-partner-ad-server) and [Packages: sell outcomes to brands and demand partners](https://begenuin.com/developers/get-started/any-business/packages-sell-outcomes-to-brands-and-demand-partners)).

## Make Octo smarter

- Add the policies, legal constraints, and past incidents Octo should know about under Brand → Context → Policies; it moderates and drafts guidelines in line with them.

**Need help?** Octo is available 24/7 in Brand Control Center (BCC) and on every page of these docs. Ask it in plain language; when the answer needs a person, Octo brings the right account manager, developer, or Ops engineer into the same thread and stays on it until it is solved. Every Business Account owner has this, on every plan (see [24/7 Octo support: how Octo brings in account managers, developers, and Ops](https://begenuin.com/developers/get-started/any-business/24-7-octo-support-how-octo-brings-in-account-managers-developers-and-ops)).

## What you get

- A moderation queue with SLA timers and a weekly digest.
- A brand safety profile that informs how buyers value your inventory (see [Programmatic: Genuin Ad Server or your partner ad server](https://begenuin.com/developers/get-started/any-business/programmatic-genuin-ad-server-or-your-partner-ad-server)) and that package listings carry (see [Packages: sell outcomes to brands and demand partners](https://begenuin.com/developers/get-started/any-business/packages-sell-outcomes-to-brands-and-demand-partners)).