# Set up a community sponsorship

Learn how to create a community sponsorship in your Business Account, from choosing a Partnered Post or Partnered Takeover to posts, placements, CPM, budget, and dates.

A community sponsorship promotes selected posts, your own or a partner's, inside community feeds and earns revenue at a CPM you set. Members see relevant, curated content instead of interruptions, and you decide what they see first.

Genuin delivers the sponsorship only in the placements and environments that your Ad Configuration presets allow. It moves the campaign to Live and Expired on schedule and stops delivery when the budget runs out.

Sponsorships are one of the revenue sources in Monetize. For the whole product, see [Monetize: what it does and where to start](https://begenuin.com/developers/browse-by-products/monetize/monetize-what-it-does-and-where-to-start).

## Create the sponsorship

1. In your Business Account, go to **Monetize** > **Paid Partnership**. It lists your existing campaigns.
   ![The Sponsorship tab of your Business Account with no sponsorships yet, showing the Get Started to Monetize with Sponsorship screen and two highlighted + New Sponsorship buttons.](https://cdn.sanity.io/images/lnrtvsvr/development/e72cf901db64ee6d0164bcb6e88a1f489b364cda-1439x880.jpg)
   *Step 1: Start every campaign with + New Sponsorship on the Sponsorship tab.*
2. Click **New Paid Partnership**.
3. Enter a **Paid Partnership Title**. The title is required.
4. Choose a **Paid Partnership Type**:
- **Partnered Post**, the default, promotes selected posts within feeds.
- **Partnered Takeover** fills placements with partnered content.
  ![The sponsorship Configuration screen with Sponsorship Title set to Walmart Deals and the Sponsorship Type dropdown open on Sponsored Post, Sponsored Takeover, and a greyed-out Session Takeover.](https://cdn.sanity.io/images/lnrtvsvr/development/0d02269b989d8e38943aa725cc3bf91d6b92f4d2-1443x880.jpg)
  *Step 4: Name the campaign, then pick Sponsored Post or Sponsored Takeover.*

A Partnered Post appears within the feed at ad slots. A Partnered Takeover fills the entire placement with partnered content, which suits launches that need maximum visibility. Learn more about [Paid Partner Post](https://begenuin.com/developers/browse-by-products/monetize/paid-partner-post), [Paid Partner Takeover](https://begenuin.com/developers/browse-by-products/monetize/paid-partner-takeover), and [how sponsored posts and takeovers work](https://begenuin.com/developers/browse-by-products/monetize/how-do-sponsored-posts-and-takeovers-work-in-placements).

If you choose a takeover, the window adds a preview section with a content toggle. On: the takeover videos play first, then your normal content resumes. Off: only the takeover videos show, in a continuous loop.

With more than 10 videos selected, a takeover keeps looping whatever the toggle is set to.

Switching between the two types keeps every value you've already entered.

## Select posts to sponsor

1. Choose posts from the approved posts in your content library.
2. (Optional) Filter the posts by brand, community, group, category, topics, or duration.
3. (Optional) Search by name or handle to find a post quickly.
   ![The Select Sponsored Post(s) grid with the Filters panel open on Brands and Walmart checked, next to the required Sponsoring Brand field set to @walmart.](https://cdn.sanity.io/images/lnrtvsvr/development/c42bd55b7418c34593b2ac70d6dd8ebabccbe7a8-1440x881.jpg)
   *Step 3: Filter the post grid by brand, community, group, duration, or category.*

You can add up to 20 posts to a sponsorship. Posts marked as House Ads can't be selected, and unapproved posts can't be used. Learn more about [House Ads](https://begenuin.com/developers/browse-by-products/control/how-do-i-mark-and-manage-house-ads-in-the-business-account).

Once you select 20 posts, the remaining checkboxes are disabled until you deselect one. You need at least one post to continue.

To include a partner's posts, choose the partner in **Partnering Brand**. It can be a Retail, Consumer, or Media brand. The post list then shows your own videos plus the partner's videos shared with you.

## Choose placements and environments

![The highlighted Sponsored Post section of the sponsorship configuration, with Your Placement set to All Placements & Embeds and Environment set to All Environments.](https://cdn.sanity.io/images/lnrtvsvr/development/559a91f5bdf22eec7c366790606d16ceacd66ec8-1297x808.jpg)
*Placements and environments start at all; narrow them here.*

Define where the sponsorship can appear:

- **Select your Placement/Embed**: Choose **All Placements & All Embeds**, the default, or specific placements and embeds.
- **Environment**: **All Environments**, Mobile Web, Desktop Web, iOS, and Android.

Final delivery is the intersection of the sponsorship's settings and your Ad Configuration presets. A placement must be selected in the sponsorship and active in a preset, and the environment must match the preset's settings. Learn more about [ad monetization presets](https://begenuin.com/developers/browse-by-products/monetize/how-can-a-brand-configure-and-control-ad-monetization-using-presets-in-the-brand-control-center).

To narrow delivery further, add optional **Targeting** by URLs, keywords, or location. The sponsorship then shows only where they match. With no targeting, there's no restriction.

![The placement picker on its Embeds (20) tab with All Embeds checked, above the Environment list with All Environments, Mobile Web, Desktop Web, iOS, and Android all checked.](https://cdn.sanity.io/images/lnrtvsvr/development/b87bd417f3418097dc86e6317e0bdc0c97fffc8c-440x524.jpg)
*Every embed and every environment is selected by default.*

## Add tracking (Optional)

We recommend adding tracking because it lets you measure the sponsorship's performance in your own tools.

- Add a **Google Tag Manager ID**.
- Add a **Pixel URL**.

You can set both at the sponsorship level or on individual posts.

![The highlighted Impression Tracking fields of a sponsorship, with GTM-XXXXXXX in Google Tag Manager ID and PIXEL-XXXXXXX in Pixel URL, and three posts selected.](https://cdn.sanity.io/images/lnrtvsvr/development/0676f69737e59ab7291ee824127bf02c81f24abd-1436x881.jpg)
*Sponsorship-level tracking goes in the Impression Tracking fields.*

## Set earnings

| Field | Requirement | Description |
| --- | --- | --- |
| Video View CPM | Required | Cost per 1,000 video views |
| Total Paid Partnership Budget | Required | Total campaign spend |
| Impression rule | Fixed | One impression is a video play of at least 3 seconds |

The CPM takes a value from 10 to 1,000. The budget takes 10 to 1,000,000 and must be higher than the CPM, so an equal value isn't allowed.

**Pacing** sets how the budget is spent. Off, the default, spends it as quickly as possible (**ASAP**). On spreads it evenly across the period (**Evenly**).

(Optional) Change **Frequency Capping**. It's on by default at 5 per **Daily**: you can set the count up to 20, set the period to **Daily** or **Lifetime**, or turn it off.

The **Payment Type** is prefilled as **Publisher Direct Payout**, so payment goes directly to you as the publisher.

Revenue is based on the CPM and the impressions delivered. When the budget is exhausted, the sponsorship moves to Finished and its content stops serving.

![The Earnings and Payments fields: the required Video View CPM, Total Sponsorship Budget, the required Sponsorship Period start and end dates, Pacing, Payment Type, and the Next button.](https://cdn.sanity.io/images/lnrtvsvr/development/e590fdd8fa1a94ddd199a2a90f744a56a3ed2f19-452x632.jpg)
*Set the CPM, the budget, and the sponsorship period under Earnings.*

## Set the duration

Under **Paid Partnership Period**, set:

- The start date and time, which is required.
- The end date and time, which is also required.

Both dates must be in the future, and the end date must be at least 24 hours after the start date.

The campaign runs strictly within this window. Genuin moves it to Live and to Expired automatically on schedule. For example, a festival campaign set to run for 10 days goes live at its start time and expires at its end time, with no action from you.

## Review and launch

1. Preview the selected posts.
2. Drag and drop posts to set their order.
3. (Optional) Edit a post's metadata at the sponsorship level. The original post stays unchanged.

Optionally, add links to a post, up to 4 per post. If the post already has a description or links, they appear prefilled.

Optionally, click **Download PDF** to save a summary of the sponsorship.

![The Content Priority screen listing each post with its brand handle, video description, Order Now link-outs, Pixel URL, and GTM Tracking, with a drag handle to reorder.](https://cdn.sanity.io/images/lnrtvsvr/development/f5725730a561bb34f1ffc8424fef3eb54151836f-1440x878.jpg)
*Step 3: Reorder posts to set what members see first, and edit each post's details.*

4. Click **Send Proposal** to send it to the partner, or **Schedule Partnered Post** to schedule it directly. Until then, it stays a **Draft**: it's saved as one as soon as you move past the configuration step.
   ![The Review and Confirm Sponsorship screen in Draft, with the title, Sponsored Post type, sponsors, placement, platform, position, three post thumbnails, and the highlighted Add Sponsored Post button.](https://cdn.sanity.io/images/lnrtvsvr/development/fd5527c8b9c5c4f477b59233572232ec50d73209-1440x925.jpg)
   *Step 4: Check the draft's summary, then click Add Sponsored Post.*
   ![The Sponsorships list after a Sponsorship added confirmation, with the new Walmart Deals campaign highlighted at the top, showing its status, dates, sponsoring brand, CPM, and budget.](https://cdn.sanity.io/images/lnrtvsvr/development/e4d7bfd89a6310a7f07c6bf3b0770630a0d40b8d-1440x925.jpg)
   *Step 4: The new campaign appears at the top of the Sponsorships list with its status.*

A scheduled sponsorship becomes **Live** automatically once its start time arrives. To edit, pause, or resume it later, see [Manage and track sponsorship campaigns](https://begenuin.com/developers/browse-by-products/monetize/how-do-i-manage-and-track-sponsorship-campaigns-in-the-business-account).

## How delivery works

Sponsored content shows only when all of these are true:

- The sponsorship is **Live**.
- The placement is enabled in **Ad Configuration**.
- The placement is selected in the sponsorship.
- The budget isn't exhausted.
- The placement's preset has the toggle for the sponsorship's type turned on: **Partnered Post** (under **In-Feed**) or **Partnered Takeover**.

The same placement can carry several sponsorships. Genuin decides which one runs in this order:

1. **Partnered Takeover** first, if the preset's **Partnered Takeover** toggle is on.
2. Higher **CPM** within the same type.
3. Higher **remaining budget**.
4. More impressions delivered.
5. First created (first come, first served).

For example, when two sponsorships of the same type target the same placement, the one with the higher CPM runs first.

The next sponsorship shows once the current one is paused, runs out of budget, or expires.

Sponsored posts follow the preset's In-Feed **Start Slot** and **Repeat Frequency**, in the order you set. After the last post, the sequence starts again from the first.

Every sponsored video carries a sponsored tag.

## Edit after launch

Once a sponsorship is Live, you can still update some fields:

| Field | Draft or Scheduled | Live |
| --- | --- | --- |
| Title | Yes | Yes |
| Posts | Yes | Yes |
| Video View CPM | Yes | No |
| Total Paid Partnership Budget | Yes | No |
| Start Date | Yes | No |
| End Date | Yes | Yes |

Each paid partnership card shows one of these statuses:

- **Draft**: The configuration is saved, but it isn't sent or scheduled yet.
- **Proposal Sent** or **Proposal Received**: A proposal is waiting for the other brand's response.
- **Rectification Sent** or **Rectification Received**: One brand edited a received proposal and sent it back.
- **Scheduled**: It's waiting for its start date.
- **Live**: It's running.
- **Paused**: It was paused manually.
- **Expired**: The end date passed before the budget ran out.
- **Finished**: The total budget is exhausted.
- **Rejected**: The receiving brand rejected the proposal.

## Troubleshoot delivery

If a sponsorship isn't delivering, check for these causes:

- **Placement not enabled**: Enable the placement in Ad Configuration.
- **Environment mismatch**: Make sure the sponsorship's environments match those in your Ad Configuration settings.
- **Budget exhausted**: The sponsorship has moved to Finished and its content stopped serving. Create a new sponsorship to keep the content running.
- **Not yet live**: The campaign is still a Draft or Scheduled. Schedule the draft, or wait for the start time.
- Page not reloaded: Reload the page. Changes to a sponsorship or preset reach the SDK only after a reload.

## Limitations

- **Post limit**: You can add up to 20 posts per sponsorship.
- **No House Ads**: Posts marked as House Ads can't be selected for a sponsorship.
- **Approved posts only**: Unapproved posts can't be used.
- **Fixed impression rule**: An impression always means a video play of at least 3 seconds.
- **Locked commercial terms**: You can't change the CPM, budget, or start date of a Live sponsorship.

## Example campaigns

- **Partner content**: A brand partners with an external advertiser. It selects five curated videos, sets a high CPM, and targets mobile app placements to earn revenue while showing relevant branded content.
- **Product launch takeover**: A brand uses a Partnered Takeover to fill the feed with campaign videos during its launch window.
- **Seasonal campaign**: A brand sets a budget and a timeline of 10 days for a festival campaign and targets all environments, earning revenue from content aligned with the season.

## See also

- [Paid Partner Post](https://begenuin.com/developers/browse-by-products/monetize/paid-partner-post)
- [Paid Partner Takeover](https://begenuin.com/developers/browse-by-products/monetize/paid-partner-takeover)
- [Manage and track sponsorship campaigns](https://begenuin.com/developers/browse-by-products/monetize/how-do-i-manage-and-track-sponsorship-campaigns-in-the-business-account)
- [Offer community sponsorships to brand partners](https://begenuin.com/developers/browse-by-products/monetize/how-can-a-brand-offer-community-sponsorship-opportunities-to-brand-partners)
- [Create a paid partnership](https://begenuin.com/developers/browse-by-products/monetize/how-do-i-create-a-sponsorship-campaign-in-the-business-account)