# Get started with paid partnerships

Create a Partnered Post or Partnered Takeover in your Business Account, then schedule, pause, resume, copy, and filter your paid partnerships from draft to expiry.

Sponsorships let you earn directly from your content and partnerships, alongside programmatic demand. You promote selected posts as sponsored and earn per thousand impressions (CPM). Partners such as retail brands and media partners can showcase their content in your social experience.

You choose where sponsored content appears (placements) and how (environments), use takeovers for high-impact campaigns, and track results with GTM IDs, pixels, and sponsorship-level analytics. Sponsorships are part of Monetize. For the whole product, see [How Monetize works](https://begenuin.com/developers/browse-by-products/monetize/monetize-what-it-does-and-where-to-start).

## Create a sponsorship

### Enter the basics

1. In your Business Account, go to **Monetize** > **Paid Partnership**. The page shows an empty state if no sponsorships exist, or your sponsorships with filters, CSV download, and an analytics panel.
2. Click **New Paid Partnership**. It opens three steps: **Configuration**, **Content Priority**, and **Review**.
   ![The Sponsorship tab with no sponsorships yet, showing a Get Started to Monetize with Sponsorship panel and two highlighted + New Sponsorship buttons, one in the Sponsorships list and one on the panel.](https://cdn.sanity.io/images/lnrtvsvr/development/2ed095350ec18f68634b9915dd2850b06452876a-1439x880.jpg)
   *Step 2: Either New Paid Partnership button opens the configuration window.*
3. Enter a **Paid Partnership Title**. It's mandatory.
4. Choose a **Paid Partnership Type**: **Partnered Post** (the default) or **Partnered Takeover**.
   ![The sponsorship Configuration page with Sponsorship Title set to Walmart Deals and the Sponsorship Type list open on Sponsored Post, Sponsored Takeover, and a greyed-out Session Takeover.](https://cdn.sanity.io/images/lnrtvsvr/development/7f6405158e9343b7e31e795647b2527b206f2104-1443x880.jpg)
   *Step 4: Name the paid partnership and pick Partnered Post or Partnered Takeover.*

### Select posts

1. Choose the **Partnering Brand** before you pick posts. It's the other brand in the paid partnership, and each sponsorship has only one. The post list then adds that brand's shared videos to your own.
2. Choose posts from the approved posts in the Manage section. Search by keyword, or filter by brand, community or group, duration, and category or topics. Posts marked as **House Ads** are excluded.
   ![The post picker on the Configuration page with the Filters panel open on Brands, Walmart checked, and the Sponsoring Brand field set to @walmart.](https://cdn.sanity.io/images/lnrtvsvr/development/aa9c8dd21a3b18c3556a52d9b33e93506ff00840-1440x881.jpg)
   *Step 2: Filter the approved posts by brand, community, group, duration, or category.*

You need at least one post selected before you can move to the next step.

### Choose placements and environments

1. In **Select your Placement/Embed**, choose where the sponsored content appears: **All Placements & All Embeds**, or specific placements and embeds.
   ![The Configuration page with the Sponsored Post section highlighted, showing Your Placement set to All Placements & Embeds and Environment set to All Environments.](https://cdn.sanity.io/images/lnrtvsvr/development/e75eac136be76e0bf20966f0e6f80f7963877eda-1297x808.jpg)
   *Step 1: The Placement/Embed and Environment fields decide where the sponsorship can appear.*
2. In **Environment**, select **Mobile Web**, **Desktop Web**, **iOS**, or **Android**.
   ![Two dropdowns: Your Placement, with Placements and Embeds tabs and every embed checked, and Environment, with All Environments, Mobile Web, Desktop Web, iOS, and Android checked.](https://cdn.sanity.io/images/lnrtvsvr/development/2baf7b84a326b28da1ec89a92c4dfc19d690e71c-440x524.jpg)
   *Step 2: Pick placements and embeds, then the environments where the sponsorship runs.*

Final delivery is the intersection of your Ad Configuration and the sponsorship settings. Learn more in [Delivery rules](https://begenuin.com/developers/browse-by-products/monetize/how-a-brand-can-get-started-with-sponsorships-in-business-account#delivery-rules).

### Add tracking (Optional)

1. Enter a **Google Tag Manager ID** and a **Pixel URL**. Both are optional, and you can add them at the sponsorship level and at the post level.
   ![The Configuration page with three posts selected and the Impression Tracking section highlighted, showing Google Tag Manager ID and Pixel URL fields with placeholder values.](https://cdn.sanity.io/images/lnrtvsvr/development/e67df11ffff84d55c6c15d46fde701adf6cec783-1436x881.jpg)
   *Step 1: Add a Google Tag Manager ID or a pixel URL to track the sponsorship.*

### Set earnings and the sponsorship period

1. Enter the **Video View CPM**. It's mandatory and ranges from 10 USD to 1,000 USD. One impression is a 3-second video play.
2. Enter a **Total Paid Partnership Budget** from 10 USD to 1,000,000 USD. It's mandatory and must be higher than the CPM.
3. Set the **Paid Partnership Period**: the start date and time, and the end date and time. Both are mandatory, must be in the future, and must be at least 24 hours apart.
4. Check the **Payment Type**. It's prefilled as **Publisher Direct Payout**.
   ![The Payment Type list with Publisher Direct Payout selected, above two other options, Genuin Payout and Retail Media Trade.](https://cdn.sanity.io/images/lnrtvsvr/development/247445d51fb0a756817b2c9fed6418085d691543-384x112.jpg)
   *Step 4: Publisher Direct Payout is prefilled as the payment type.*

Each field is checked on its own. An empty mandatory field shows a required error, which clears as soon as you fix it. **Next** works only when every mandatory field is filled and valid.

(Optional) Change **Frequency Capping**. It's on by default at 5 per **Daily**: you can set the count up to 20, set the period to **Daily** or **Lifetime**, or turn it off.

(Optional) Select the **Pacing** toggle. Off, the default, is **ASAP**, which spends as fast as inventory allows. On is **Evenly**, which spreads the budget across the period.

(Optional) Add **Targeting** by URLs, keywords, or location. The sponsorship then shows only where they match. With no targeting, there's no restriction.

### Review and add the posts

1. Click **Next**.
   ![The Earnings and Payments sections, with Video View CPM, Total Sponsorship Budget, Sponsorship Period dates, an ASAP or Evenly Pacing toggle, Payment Type set to Publisher Direct Payout, and Next highlighted.](https://cdn.sanity.io/images/lnrtvsvr/development/8be8046acaaff9f47decdfa6d218936d58dadf85-452x632.jpg)
   *Step 1: Click Next once the earnings, period, and payment fields are set.*
2. Review the post thumbnails and metadata preview. Drag posts to reorder them, or move them up or down in large lists.
   ![The Content Priority step, Set up the content priority, listing each selected post with its brand handle, video description, linkout buttons, Pixel URL, and GTM Tracking, with a drag handle to reorder.](https://cdn.sanity.io/images/lnrtvsvr/development/65704a8cd51b4af33b12c0026e0993417ed9bec6-1440x878.jpg)
   *Step 2: Drag posts to set their order and check each post's metadata and tracking.*
3. (Optional) Edit a post's metadata. Sponsored posts use a copy of the metadata, so the original post doesn't change.

Optionally, add links to a post, up to 4 per post. A post's existing description and links appear prefilled, and you can update them.

4. On the final screen, check the configuration summary and the selected posts preview, which shows three posts and a "+N more" card.

Optionally, click **Download PDF** to save a summary of the configuration.

5. Click **Send Proposal** to send it to the partnering brand, or **Schedule Partnered Post** to schedule it directly.
   ![The Review and Confirm Sponsorship step, summarizing title, type, sponsors, placement, platform, position, and the sponsored posts, with the Add Sponsored Post button highlighted.](https://cdn.sanity.io/images/lnrtvsvr/development/bfdc2048cfa1beec6dd823fa042e589f58c78c17-1440x925.jpg)
   *Step 5: Check the summary before you send or schedule the paid partnership.*
   ![The Sponsorships list with a Sponsorship added confirmation and the new Walmart Deals sponsorship at the top, marked Live, with its dates, CPM, and budget.](https://cdn.sanity.io/images/lnrtvsvr/development/93207e1f21b19c4731624f5d9a448637c62d31e7-1440x925.jpg)
   *Step 5: The new sponsorship appears at the top of the list.*

### Save as a draft (Optional)

A sponsorship is saved as a draft once you click **Next** on the **Configuration** step. To keep it without adding it yet, save it as a draft.

1. Click **Cancel** in the configuration window.
   ![The sponsorship Configuration page with three posts selected, the sponsor and tracking fields filled, and the Cancel button highlighted next to Next.](https://cdn.sanity.io/images/lnrtvsvr/development/9a79490de884a2dd2eae1b30f5492ceeb2e8ae59-1440x880.jpg)
   *Step 1: Click Cancel in the configuration window to start saving a draft.*
   ![The Content Priority step listing the selected posts with their linkouts and tracking fields, with the Cancel button highlighted next to Next.](https://cdn.sanity.io/images/lnrtvsvr/development/029a5cf594a6dfb0da7109da7e740b14404d8cc5-1440x878.jpg)
   *Step 1: Cancel also works from the Content Priority step.*
2. In the confirmation window, click **Save as a draft**.
   ![The Save as a draft? dialog over the Configuration page, with Discard and a highlighted Save as a draft button.](https://cdn.sanity.io/images/lnrtvsvr/development/0293730739d6607aa2161185bd778178bb3f8d82-1440x900.jpg)
   *Step 2: Save as a draft keeps your work in the Sponsorships list.*

A "Draft saved" pop-up confirms the draft. If you click **Discard** instead, your changes aren't saved.

![The Sponsorships list with a Draft saved confirmation and the new draft, marked Draft, highlighted at the top.](https://cdn.sanity.io/images/lnrtvsvr/development/1cce31eb19bfcb07c186f3283e0d387968eea6cd-1440x877.jpg)
*The saved draft appears at the top of the list.*

## Manage a draft

After you create a sponsorship, you can edit the draft, schedule it to go live, or delete it.

### Edit a draft

1. Click **Edit Draft** to modify the sponsorship details.
   ![A draft sponsorship card with its menu open on Edit Draft, Schedule to LIVE, and Delete Draft, with Edit Draft highlighted.](https://cdn.sanity.io/images/lnrtvsvr/development/83c1f2ea173de75a8f2ca667790939fb6051c60e-1440x878.jpg)
   *Step 1: Edit Draft is in the draft's menu.*
2. Make your changes. A confirmation message appears.
   ![The Sponsorships list with a Changes saved confirmation in the top-right corner, above the Live, Expired, and Scheduled sponsorships.](https://cdn.sanity.io/images/lnrtvsvr/development/d297fb1c9362294a57b68e61490d7e88d5ccc1ee-1440x880.jpg)
   *Step 2: Genuin confirms your changes.*

### Schedule a sponsorship

1. Click **Schedule to LIVE** to set when the sponsorship becomes active. Genuin schedules it automatically when all mandatory fields are complete.
   ![A draft sponsorship card with its menu open on Edit Draft, Schedule to LIVE, and Delete Draft, with Schedule to LIVE highlighted.](https://cdn.sanity.io/images/lnrtvsvr/development/dd89de4c3a6dad1178340fbc3e0f10a5257f0f13-1440x876.jpg)
   *Step 1: Schedule to LIVE is in the draft's menu.*
2. If a pop-up prompts you to finish the draft, click **Complete Draft** and enter the missing mandatory details.
   ![The Complete sponsorship details before scheduling to go live dialog, saying required fields remain, with Cancel and a highlighted Complete Draft button.](https://cdn.sanity.io/images/lnrtvsvr/development/e29afd6b85d4dd0b3978663be82a2f7c07de0ab0-1440x901.jpg)
   *Step 2: Click Complete Draft to fill in the mandatory fields before scheduling.*

After you supply the remaining details, the sponsorship is scheduled.

![The Sponsorships list with a Sponsorship scheduled confirmation and the former draft now marked Scheduled at the top.](https://cdn.sanity.io/images/lnrtvsvr/development/b5917cdd925366ac79a99065a0ee5872a0d0a9b2-1440x877.jpg)
*The sponsorship now shows the Scheduled status.*

### Delete a draft

1. Click **Delete Draft** to remove the sponsorship entirely.
   ![A draft sponsorship card with its menu open on Edit Draft, Schedule to LIVE, and Delete Draft, with Delete Draft highlighted.](https://cdn.sanity.io/images/lnrtvsvr/development/6d128ba3e95bbc973080f4bbfc75d7fba427f478-1440x879.jpg)
   *Step 1: Delete Draft is in the draft's menu.*
2. In the **Delete draft?** pop-up, click **Delete**.
   ![The Delete draft? dialog warning that a deleted draft can't be undone, with Cancel and a highlighted Delete button.](https://cdn.sanity.io/images/lnrtvsvr/development/55df13d9349587cf254bd050d6ca4cbd24e699fc-1440x900.jpg)
   *Step 2: Click Delete to remove the draft for good.*
   ![The Sponsorships list with a Draft deleted confirmation, now showing only the Live, Expired, and Scheduled sponsorships.](https://cdn.sanity.io/images/lnrtvsvr/development/a95cd9be42ed0ed0b961f49f9f4ae0c893b4430d-1440x880.jpg)
   *Step 2: The draft is removed from the list.*

You can't delete a sponsorship once it's live.

## Copy, pause, and resume a sponsorship

### Copy a live sponsorship

1. Open the menu on a live sponsorship and select **Copy to Draft** to work on it in draft mode.
   ![A live sponsorship card with its menu open on Edit Sponsorship, Copy to Draft, and Pause Sponsorship, with Copy to Draft selected.](https://cdn.sanity.io/images/lnrtvsvr/development/d3c5ddbae4021b32fcb593f46057ee98672e7448-1440x877.jpg)
   *Step 1: Copy to Draft is in the live sponsorship's menu.*

A "Sponsorship copied" confirmation appears.

![The Sponsorships list with a Sponsorship copied confirmation and a new Walmart Deals draft highlighted at the top, above the live original.](https://cdn.sanity.io/images/lnrtvsvr/development/4cc7d3d0410cfa08e58f81c6331c581204dc1c7f-1440x878.jpg)
*The copy appears as a new draft above the live sponsorship.*

### Pause a sponsorship

1. Open the menu on a live sponsorship and select **Pause Paid Partnership**.
   ![A live sponsorship card with its menu open on Edit Sponsorship, Copy to Draft, and Pause Sponsorship, with Pause Sponsorship selected.](https://cdn.sanity.io/images/lnrtvsvr/development/fd9c1143ce6df65843c7c031857a19357e07bb76-1440x878.jpg)
   *Step 1: Pause Paid Partnership is in the live sponsorship's menu.*
2. In the **Pause Paid Partnership?** window, click **Pause Paid Partnership**.
   ![The Pause sponsorship? dialog explaining that pausing stops ad delivery and spending and that you can resume anytime, with Cancel and a highlighted Pause Sponsorship button.](https://cdn.sanity.io/images/lnrtvsvr/development/1072dccea8719b87021152ea1f8fb0afc63ac0a4-1440x901.jpg)
   *Step 2: Pausing stops delivery and spending until you resume.*

A "Sponsorship paused" confirmation appears, and the status changes to **Paused**.

![The Sponsorships list with a Sponsorship paused confirmation and the Walmart Deals card now marked Paused instead of Live.](https://cdn.sanity.io/images/lnrtvsvr/development/7b5d9c55a7f525c342877a5f66bbc91751aef390-1440x880.jpg)
*The sponsorship now shows the Paused status.*

### Resume a sponsorship

You can resume a sponsorship that's paused or has ended.

1. Open the menu on the paused or ended sponsorship and select **Resume Paid Partnership**.
   ![Expired and Paused sponsorship cards, each with its menu open on Edit Sponsorship and a highlighted Resume Sponsorship option.](https://cdn.sanity.io/images/lnrtvsvr/development/0c0cf93e9d744d1949d5124920fcdf4aba1d4ee6-1440x878.jpg)
   *Step 1: Paused and expired sponsorships both offer Resume Paid Partnership.*
2. In the **Resume Paid Partnership?** window, click **Resume Paid Partnership**.
   ![The Resume sponsorship? dialog saying the budget is exhausted or the period has expired and asking you to increase the budget or extend the period, with a Resume Sponsorship button.](https://cdn.sanity.io/images/lnrtvsvr/development/b38e3d3ffa0876ba8a5dbf16625af867fbc5046b-1440x880.jpg)
   *Step 2: To resume, you increase the budget or extend the sponsorship period.*
3. After confirming, select **Resume Paid Partnership**.
   ![The Review step for a resumed sponsorship, showing impression tracking, updated budget and sponsorship period under Earnings, the payment type, and a highlighted Resume Sponsored Post button.](https://cdn.sanity.io/images/lnrtvsvr/development/c2052d46f465c8f8381b0d8d828d5e5494773a4a-1440x879.jpg)
   *Step 3: Check the updated budget and period, then select Resume Paid Partnership.*

Before the sponsorship resumes, Business Account checks that its start and end dates and every configuration are still valid.

## Filter sponsorships

In **Monetize** > **Paid Partnership**, filter your campaigns by:

- **Status**: Live, Draft, Expired, Paused, Scheduled to go live, Proposal Received, Proposal Sent, or Rejected
- **Paid Partnership**: Partnered Post or Partnered Takeover
- **Brands**

Sort and view options aren't available.

![The Filters panel on the Sponsorships list, open on Status with Live, a greyed-out Pending for approval, Draft, Expired, and Scheduled, beside Brands and Sponsorship tabs.](https://cdn.sanity.io/images/lnrtvsvr/development/383d97ed64980df39e4adf187c754ae776cda303-1440x881.jpg)
*Filter sponsorships by status, brand, or sponsorship type.*

![A design reference of the three filter tabs, Status, Brands, and Sponsorship Type, with sample selections, and the status badges for Live, Pending for Approval, Draft, Expired, and Scheduled.](https://cdn.sanity.io/images/lnrtvsvr/development/b288bcca529439453f6bee6e1c701d14bfa14062-1478x499.jpg)
*Each filter tab takes several values at once, and each status has its own badge.*

For the consolidated view and analytics, see [Manage and track sponsorship campaigns](https://begenuin.com/developers/browse-by-products/monetize/how-do-i-manage-and-track-sponsorship-campaigns-in-the-business-account).

## Sponsorship lifecycle

| State | Description |
| --- | --- |
| Draft | Configuration is complete, but the sponsorship isn't sent or scheduled yet |
| Proposal Sent | Sent to the other brand and waiting for a response |
| Proposal Received | Received from the other brand, for you to review |
| Rectification Sent | You changed a received proposal and sent it back |
| Rectification Received | The other brand changed the proposal and sent it back |
| Scheduled | Accepted, or scheduled directly, and waiting for the start date |
| Live | Active campaign |
| Paused | Paused by hand until you resume it |
| Expired | The end date passed before the budget ran out |
| Finished | The budget ran out |
| Rejected | The receiving brand rejected the proposal |

A sponsorship you schedule directly moves from **Draft** to **Scheduled** to **Live**. One you send as a proposal moves to **Proposal Sent** first, and to **Scheduled** once the other brand accepts it. It goes **Live** automatically at its start time. It shows **Finished** when the budget runs out, or **Expired** when the end date passes first.

## Sponsorship types

A **Partnered Post** appears within feed placements and blends with organic content. You can select up to 20 posts by default.

![A feed-position diagram: takeover ads fill positions 1 to 5, pinned sponsored posts take 6 to 8, and the normal feed mixes organic posts, sponsored posts, and other ads.](https://cdn.sanity.io/images/lnrtvsvr/development/9db9ebc89261df0b491ca933ea5fc3651b977fef-1108x166.jpg)
*Pinned sponsored posts come before the normal feed, where sponsored posts mix with organic content.*

A **Partnered Takeover** fills the entire placement with sponsored content. An optional toggle, **Allow other content to appear after takeover**, shows organic content after the sponsored content.

![The Configuration page for a Sponsored Takeover named Walmart Takeover, with the Allow other content to appear after takeover toggle on and an inset showing it off.](https://cdn.sanity.io/images/lnrtvsvr/development/f210d092bf276ad72d3e491c7284d78667607af5-1600x728.jpg)
*With the toggle on, other content follows the takeover posts in the placement.*

With the toggle off, only the takeover videos show, playing in a continuous loop. If you select more than 10 videos, they keep looping whatever the toggle is set to.

Switching between the two sponsorship types keeps every value you've already entered.

For how each type renders, see [How sponsored posts and takeovers work](https://begenuin.com/developers/browse-by-products/monetize/how-do-sponsored-posts-and-takeovers-work-in-placements). The capability articles are [Paid Partner Post](https://begenuin.com/developers/browse-by-products/monetize/paid-partner-post) and [Paid Partner Takeover](https://begenuin.com/developers/browse-by-products/monetize/paid-partner-takeover).

## Delivery rules

Sponsored content appears only when all four conditions are met:

- The placement is enabled in **Ad Configuration**.
- The placement is selected in the sponsorship.
- The sponsorship is **Live**.
- The budget isn't exhausted.
  ![The Your Placement dropdown with no placements to select, offering to activate the Aggressive preset in Ad Configuration and a Go to Settings link to configure ads in placements.](https://cdn.sanity.io/images/lnrtvsvr/development/d693bfe0ae2fe1983245a4e9976efe0687950831-1440x880.jpg)
  *When no placement is enabled in Ad Config, the sponsorship sends you to Settings.*

You can set up sponsorships even if the full Ad Configuration setup is pending.

![The Open settings? dialog saying you'll go to Settings > Ad Placement Configuration and the proposal is saved as a draft, with Cancel and Save & Open buttons.](https://cdn.sanity.io/images/lnrtvsvr/development/e2187fdfd55f61f868439acc78dde50b41b0f490-1440x880.jpg)
*Save & Open keeps your sponsorship as a draft while you finish Ad Config.*

Sponsored content displays only in placements and embeds that are part of an active ad preset in **Ad Configuration** and selected in the sponsorship configuration. Learn more about [presets](https://begenuin.com/developers/browse-by-products/monetize/how-can-a-brand-configure-and-control-ad-monetization-using-presets-in-the-brand-control-center).

![The Ad Configuration page for a new preset, with an environment choice, ads shown on All Placements & All Embeds, and a Feed Preview of In Feed and In Stream slots.](https://cdn.sanity.io/images/lnrtvsvr/development/5bd98228e7519c72b0008c8ab49718622ab31578-1440x876.jpg)
*Only placements in an active ad preset show sponsored content.*

In that preset, the toggle for the sponsorship's type must be on: **Partnered Post** (under **In-Feed**) for sponsored posts, or **Partnered Takeover** for takeovers.

If **Partnered Post** is off in the preset, no sponsored posts show. If **Video Ads** is off too, **House (Fallback Content)** fills those slots.

Sponsored posts follow the preset's In-Feed **Start Slot** and **Repeat Frequency**. They play in the order you set on the **Content Priority** step, and after the last post the sequence starts again.

Every sponsored video carries a sponsored tag.

Changes to a sponsorship or a preset reach the SDK after the page reloads.

### Priority between sponsorships

When several sponsorships compete for the same placement, Genuin applies these rules in order:

1. A takeover shows first when the preset's **Partnered Takeover** toggle is on.
2. Within the same type, higher CPM wins.
3. Higher remaining budget wins.
4. More impressions delivered wins.
5. First come, first served (FCFS).

The next sponsorship shows once the current one is paused, runs out of budget, or expires.

## Edit a sponsorship

| Field | Draft or Scheduled | Live |
| --- | --- | --- |
| Paid Partnership Title | Yes | Yes |
| Posts | Yes | Yes |
| Video View CPM | Yes | No |
| Total Paid Partnership Budget | Yes | No |
| Start Date | Yes | No |
| End Date | Yes | Yes |

You can't change the CPM, budget, or type once a sponsorship is live.

## Troubleshoot sponsorships

| Problem | What to do |
| --- | --- |
| Missing placements | Genuin prompts you to set up Ad Configuration. Add the placement to an active preset. |
| Incomplete draft | You can't schedule it. Complete all mandatory fields, then schedule. |
| Invalid dates | Reconfigure the start and end dates. |
| Sponsored posts don't show | Check that the placement is enabled in Ad Configuration, the placement is selected in the sponsorship, and the campaign is Live. |

## Examples

- **Brand partnership campaign**: A media brand partners with a retail brand. It selects 10 videos, tags the sponsoring brand, runs the campaign for 2 weeks, and earns revenue per impression.
- **Product launch takeover**: A brand launching a new product uses a Partnered Takeover, so only campaign videos show in the carousel, for maximum visibility.
- **Always-on monetization**: With a budget sized for a long period, the sponsorship runs until its end date and invoices based on CPM.

## Limitations

Sponsorships support Partnered Posts and Partnered Takeovers, CPM-based monetization, placement and environment targeting, the draft-to-live lifecycle, GTM and pixel tracking, and metadata customization that doesn't change the original post.

- **One brand per sponsorship**: Multi-brand campaigns aren't supported.
- **No session takeovers**: Takeovers work per placement only.
- **No auction**: Sponsorships don't use auction logic.
- **Approval only for proposals**: **Send Proposal** waits for the other brand to accept, reject, or rectify it. **Schedule Partnered Post** skips that step.
- **No internal payments**: Genuin doesn't process payments internally.
- **No House Ads creation**: You can't create House Ads from Sponsorships. Learn more about [House Ads](https://begenuin.com/developers/browse-by-products/control/how-do-i-mark-and-manage-house-ads-in-the-business-account).

## See also

- [Create a paid partnership](https://begenuin.com/developers/browse-by-products/monetize/how-do-i-create-a-sponsorship-campaign-in-the-business-account)
- [How sponsored posts and takeovers work](https://begenuin.com/developers/browse-by-products/monetize/how-do-sponsored-posts-and-takeovers-work-in-placements)
- [Manage and track sponsorship campaigns](https://begenuin.com/developers/browse-by-products/monetize/how-do-i-manage-and-track-sponsorship-campaigns-in-the-business-account)
- [Ways to monetize your network](https://begenuin.com/developers/browse-by-products/monetize/what-are-the-different-ways-to-monetize-my-network)
- [Set up a community sponsorship](https://begenuin.com/developers/browse-by-products/monetize/how-will-a-brand-manage-community-sponsorships-to-generate-revenue-and-add-more-value-to-members)