# Glossary

Fixed terms used across every article; each term is the link target for its first use in any article.

| Term | Definition |
| --- | --- |
| Brand Control Center (BCC) | The centralized hub for your brand on Genuin: the dashboard where a Business Account runs each of its brands (identity, grid, communities, partners, monetization, reports), with a brand switcher to move between brands |
| Business Account | The container for a company on Genuin: brands, team, billing, and agreements; one Business Account holds many brands |
| Brand switcher | The control in the BCC header that changes which brand every screen, setting, and report refers to |
| Brand Context | What you give Supervised Intelligence to work from: the website crawler, brand guidelines, audience notes, catalog, partner rules, policies, technical notes, and legal paper under Brand → Context |
| Website crawler | Supervised Intelligence's reader of your properties: it extracts brand kit, page types, categories, content sources, sign-in, and partners, and keeps them current on a schedule |
| Supervised Intelligence autonomy | The level each kind of change runs at (ask every time, do and report, off) and the standing rules your approvals become |
| Octo support | 24/7 support where Octo, Genuin's Supervised Intelligence interface, answers or acts first and brings the right account manager, developer, or Ops engineer into the thread when a person is needed |
| Media Supply Aggregator | A company that represents many publishers, apps, or sites and brings their inventory to Genuin as one supply network: one Business Account, one brand per property, one grid, per-publisher splits |
| Media Demand Aggregator | A company that holds many advertisers' budgets (a DSP, ad network, or trading desk) and buys across the Genuin network: one Business Account, one client brand per advertiser, buyer agreement, per-client attribution and margin |
| Media network | A brand's own distribution and monetization system on Genuin: its inventory, its social experience, and its demand |
| Network model | Owned, Extended O&O, Commerce Media, or Retail Media; sets which features and Network SKUs are on |
| Hierarchical Grid | The single tree Network → Property → Page type → Placement that inventory, layout, and reporting share |
| Placement | A named slot on the grid with a size, allowed experiences, context, floor, and brand safety profile |
| Context | Topics, categories, or product taxonomy attached to a page type or passed by the embed |
| Player experience | Shorts, Shoppable, Community, or Live & Q&A |
| Social experience | What your audience gets from Genuin wherever it runs: feeds, carousels, standard walls, and grids of your video, with posting, comments, and communities, on your pages and in your apps through the SDKs, or hosted by Genuin |
| Hosted social experience | The site Genuin hosts for your social experience, on your Genuin subdomain or your white-label domain |
| Community | A space in your social experience with its own content, members, and rules, organized into groups |
| Group | A topic feed inside a community, matched to placement context |
| Quest | A brief with a deadline and a reward that invites creators or members to post |
| Creator Wallet | The account where a creator's shares, rewards, and tips settle |
| Maya | [Genuin's orchestrator](https://begenuin.com/developers/get-started/any-business/supervised-intelligence-what-it-does-and-where-to-start#maya-genuin-s-orchestrator): multi-model, multi-agent, and multi-tool orchestration for your Supervised Intelligence, toward growth and monetization outcomes; measured on per-minute watch time per user and per-minute revenue |
| Studio | Turns podcasts, shows, and catalogs into video in every size, in your brand voice |
| Canvas | Part of Supervised Intelligence: agentic operations, with Growth and Monetization fleets that run a network on a cadence |
| Supervised Intelligence | Runs your business on your rules: you set the instructions, capability levels, data labels, and tools, and Maya routes each task to the best model, agent, or tool. Its capabilities include Ask, Act, and Resolve. You work with it through Octo |
| Octo | [Genuin's Supervised Intelligence conversational interface](https://begenuin.com/developers/browse-by-products/supervised-intelligence/supervised-intelligence-what-it-does-and-where-to-start#octo-genuin-s-supervised-intelligence-interface), available on Genuin's website (including these docs), in Genuin's apps, and in Brand Control Center (BCC). It helps creators and customers find their way around Genuin's products and features and put them to work: it answers questions, proposes capabilities and setup, drafts changes for you to approve, and brings in a person when one is needed |
| Ask | Answers questions from your reports, with the chart and rows behind the answer |
| Act | Turns instructions into drafted actions across products, run on your approval |
| Resolve | Turns a tagged moment or a viewer's question into a commerce outcome at serve time |
| Relevance dashboard | The four-tier analytics layer: relevance, engagement, revenue, adaptation |
| Supervised Intelligence SDK | Supervised Intelligence chat for viewers on article, event, and video pages, Generative Destinations, video posts, and in the Genuin player |
| Genuin Experiences | The Genuin SDKs that render your social experience: Web (HTML, JavaScript, React, Next.js, and Angular), iOS, Android, React Native, and Flutter |
| IAB Standard Size Experience | Your social experience in IAB standard sizes from a tag ID, on iOS, Android, and React Native on Android, plus Ad Creatives on the web |
| Generative Landing Page | A landing page you own and control: a Generative Destination built from your groups, player types, and brand kit, on a Genuin subdomain or a white-label domain |
| Social standard sizes | Feeds, carousels, standard walls, and grids, with video tiles at the aspect ratio set in BCC (9:16 by default) |
| Custom sizes | Any width and height: the experience fills the container or view you size |
| IAB-compatible sizes | Standard ad sizes such as 300×250, 300×600, 320×50, and 320×100, on your pages, in your app, or on a partner's page |
| Onsite | Grows your O&O with video placed and ranked for every viewer |
| Offsite | Extends your O&O to partner pages and media plans, with your video in standard tags any partner player, DSP, or ad server runs |
| Monetize | Earns more margin on every impression across your O&O, for publishers, retail media networks, and commerce brands |
| Network | Shares your video across partner sites and apps, and runs partners' video on yours |
| Control | Sets who can do what, what content runs, and how buyers see your inventory; the rules and capability levels Supervised Intelligence runs on |
| Network distribution | Your content in partner placements on Genuin |
| Creator Content on Partner Pages | Community and creator posts that run on partner pages, with each creator's consent captured on the post |
| Extended O&O | A lasting destination on partner properties that Genuin operates and sells as a managed service. Publishers host Extended O&O destinations; brands, retailers, and publishers' own media brands run them |
| Paid Partner Post | A partner's video placed in your group with disclosure and pacing |
| Paid Partner Takeover | A partner's content filling a placement, page type, or group for a window |
| Package | An outcome you sell: groups, placements, and tags bundled with a forecast of what they'll deliver, listed from Monetize |
| Package Builder | Where you assemble groups, placements, windows, offsite tags, and audience extension into one sellable package with an outcome forecast |
| Outcome Forecast Blocks | The projected views, engagement, attributed commerce, and net margin on ad spend attached to a package listing, reconciled against delivery |
| Network SKUs | The network capabilities that back a package listing, such as Extended O&O Syndication, set by your network model and agreement |
| Marketplace | Where you add AI capabilities, tools, and models to Supervised Intelligence, or publish your own for other brands |
| AdCP | Ad Context Protocol; lets AI buyer agents discover and buy packages |
| Network Sales Agent | Genuin's agent that answers AI buyer agents over AdCP, exposing your packages as products they can discover and buy |
| Genuin Ad Server | Genuin's programmatic ad server, connected to exchanges |
| Partner ad server | Your own ad server as the system of record, receiving Genuin inventory as line items |
| ads.txt / sellers.json | The files that authorize sellers of your inventory |
| Brand safety profile | Description of inventory, aligned with industry brand safety standards, attached to every placement |
| Auto login | Token exchange that signs your users in to Genuin |
| ID graph | Matching of hashed identifiers across onsite, offsite, and offline under your agreement |
| Segment | A cohort built from onsite, offsite, and offline signals |
| Attribution | Linking exposures to outcomes under a chosen model |
| Net margin on ad spend | Gross margin on attributed sales minus spend, divided by spend |
| Revenue per impression | All attributed revenue divided by impressions |
| Two-channel data flow | Viewing history and identity kept apart and joined only under agreement and consent |
| API key / signing key | Credentials for the API and for auto login tokens |
| Webhook | Signed HTTP callback for network events |
| Brand network | The brands connected to yours through content, inventory, audience, data, and demand; a graph with your brand as the anchor |
| Anchor brand | The brand that owns a network: its grid, social experience, agreement, and reports |
| Node / edge | A brand in the network and a typed relationship between two brands (distribution, content acceptance, paid partnership, audience extension, destination hosting, reselling) |
| Endemic / non-endemic | A partner that sells what your audience comes to you for, versus one that wants your audience but sells something else |
| Brand classification | The five axes every partner is tagged on: assets, role, market relationship, company type, scale and model |

## How it runs

None of this has to be implemented by hand: the snippets, keys, tags, and calls are generated for your stack and opened as changes in your repository or CMS where connected, for your Developer to approve.

**Support.** Help is available 24/7 from Brand Control Center and from every page of these docs. Ask in plain language; when a person is needed, an account manager, developer, or Ops engineer joins the same thread and stays on it until it is resolved. Every Business Account owner has this on every plan (see [24/7 Octo support: how Octo brings in account managers, developers, and Ops](https://begenuin.com/developers/get-started/any-business/24-7-octo-support-how-octo-brings-in-account-managers-developers-and-ops)).

## API & SDK

Access: the calls in the table are the proposed Business Account API (see [Business Account API: provisioning, OAuth, and the resource map](https://begenuin.com/developers/get-started/any-business/business-account-api-provisioning-oauth-and-the-resource-map)), authenticated with a key scoped to the account and a role or an OAuth client acting for it; every confirmation in this article becomes a proposal you can approve by API (`POST /proposals/{proposalId}:approve`). Live today, the server API under `/api/thirdparty` authenticates with a `gn-access-token` (see [Generate an access token](https://begenuin.com/developers/developer-resources/api/generate-access-token-using-authentication-api)), and [Live API today and the Business Account API roadmap](https://begenuin.com/developers/developer-resources/guides/live-api-today-and-the-business-account-api-roadmap) maps what is live to what is proposed.

| Call | Purpose |
| --- | --- |
| GET /glossary | Glossary terms as JSON (also served as llms.txt) |

```js
// proposed server SDK (Business Account API)
import { Genuin } from '@genuin/sdk';
const genuin = new Genuin({ apiKey: process.env.GENUIN_KEY });
await genuin.glossary();
```

Live today: [Embed the Genuin Web SDK on your website](https://begenuin.com/developers/developer-resources/sdk/how-do-you-embed-and-configure-the-genuin-web-sdk-on-your-website) · [Integrate the Genuin iOS SDK](https://begenuin.com/developers/developer-resources/sdk/developer/genuin-sdk/native-compatibility/ios/how-to-integrate-and-power-your-brand-community-in-ios-apps) · [Receive engagement events in your own analytics](https://begenuin.com/developers/developer-resources/sdk/receive-engagement-events-in-your-own-analytics).

SDKs: Web SDK (see [Embed the Genuin Web SDK on your website](https://begenuin.com/developers/developer-resources/sdk/how-do-you-embed-and-configure-the-genuin-web-sdk-on-your-website)), iOS SDK (see [Integrate the Genuin iOS SDK](https://begenuin.com/developers/developer-resources/sdk/developer/genuin-sdk/native-compatibility/ios/how-to-integrate-and-power-your-brand-community-in-ios-apps)), Android SDK (see [Integrate the Genuin Android SDK](https://begenuin.com/developers/developer-resources/sdk/how-to-integrate-and-power-your-brand-community-in-android-apps)), React Native (see [Integrate the Genuin SDK with React Native apps](https://begenuin.com/developers/developer-resources/sdk/how-do-you-integrate-the-genuin-react-native-sdk-into-your-application)), and Flutter (see [Integrate the Genuin SDK with Flutter apps](https://begenuin.com/developers/developer-resources/sdk/how-do-you-integrate-the-genuin-flutter-sdk-into-your-application)) render Genuin and sign members in; the Node (`@genuin/sdk`) and Python (`genuin`) server SDKs are proposed with [Business Account API: provisioning, OAuth, and the resource map](https://begenuin.com/developers/get-started/any-business/business-account-api-provisioning-oauth-and-the-resource-map).