# Dynamic In-Video Linkout

A product, offer, or destination attached to a tagged moment at serve time by Supervised Intelligence, so the same video sells different products on different pages and days.

A video carries tagged moments: the products, places, and mentions that Studio detects, which you can edit. When the video plays, Supervised Intelligence matches each moment to your catalog, a partner's catalog, or an affiliate network. The player then renders the linkout on that moment.

[Octo](https://begenuin.com/developers/get-started/any-business/octo-operates-your-brand-control-center-octo-proposes-you-approve), Genuin's Supervised Intelligence interface in Brand Control Center (BCC), proposes this capability when it finds a fit on your sites and apps. It completes the steps under Set it up from your brand context. Nothing goes live until you approve it. It's part of [Monetize](https://begenuin.com/developers/browse-by-products/monetize/monetize-what-it-does-and-where-to-start), and [Dynamic in-video linkouts and affiliate commerce](https://begenuin.com/developers/get-started/any-business/dynamic-in-video-linkouts-and-affiliate-commerce) explains how linkouts resolve.

## When to use it

Use it when your videos show things people can buy. It fits these cases:

- **Catalog-driven brands and retailers**: your catalog supplies the products.
- **Direct brand deals**: networks that sell to brands directly.

If you have no catalog, [Affiliate Commerce](https://begenuin.com/developers/browse-by-products/monetize/affiliate-commerce) resolves linkouts to affiliate networks and partner catalogs instead.

## How it works

- Supervised Intelligence matches a moment using the placement context, the viewer's cohort, and availability. [Supervised Intelligence: the orchestration and generative commerce layer](https://begenuin.com/developers/get-started/any-business/supervised-intelligence-the-orchestration-and-generative-commerce-layer) explains this serve-time step.
- The player renders the linkout as buy, add to cart, save, or go to partner.
- Your own checkout is used when it's connected. Otherwise, affiliate links are used.
- Linkouts appear on tagged moments as soon as you publish.
- The click and any conversion are attributed, then reported with revenue and net margin. [Attribution: closed-loop commerce and conversion forecasts](https://begenuin.com/developers/get-started/any-business/attribution-closed-loop-commerce-and-conversion-forecasts) explains how.
- When your catalog can't serve the intent, Supervised Intelligence can route it to large retail assistants and marketplaces under your agreement. [Generative Commerce Routing](https://begenuin.com/developers/browse-by-products/supervised-intelligence/generative-commerce-routing) covers this path.

## Set it up

Octo proposes linkouts with these steps already done. You review the result and confirm it.

1. Connect a catalog or an affiliate network under **Monetize** > **Commerce**. Learn how in [Connect your website, app, and podcast feed](https://begenuin.com/developers/get-started/any-business/connect-properties).
2. Set the default checkout behavior per placement: your checkout, partner checkout, or affiliate. Learn how in [Dynamic in-video linkouts and affiliate commerce](https://begenuin.com/developers/get-started/any-business/dynamic-in-video-linkouts-and-affiliate-commerce).
3. Set margin minimums and exclusions. Learn how Supervised Intelligence applies them in [Resolve](https://begenuin.com/developers/browse-by-products/supervised-intelligence/supervised-intelligence-resolve).

## Settings

| Setting | What it controls |
| --- | --- |
| Resolution rules | How Supervised Intelligence matches a moment to a product, offer, or destination |
| Partner catalogs allowed | Which partners' catalogs can resolve on your placements |
| Minimum margin | The lowest margin a resolved product can carry |
| Exclusions | Products that never resolve |
| Default checkout | Your checkout, partner checkout, or affiliate, per placement |

Change these under **Monetize** > **Commerce**.

## What it reports

Linkout reporting shows these measures for each moment and each video. [Margin reporting: revenue per impression and net margin on ad spend](https://begenuin.com/developers/get-started/any-business/margin-reporting-revenue-per-impression-and-net-margin-on-ad-spend) explains how net margin is calculated.

- **Clicks**: viewers who opened a linkout.
- **Conversions**: clicks that ended in a purchase or another tracked outcome.
- **Revenue**: what those conversions earned.
- **Net margin**: revenue after cost, per moment and video.

## Build on it

Linkouts render inside the Genuin player and are set up in Brand Control Center. [Go live with monetization in your feeds, apps, and partner pages](https://begenuin.com/developers/developer-resources/sdk/go-live-with-monetization-in-your-feeds-apps-and-partner-pages) covers how ads reach your embeds and apps today, including running your posts on a partner page.

The linkout and commerce routing calls in the [Business Account API](https://begenuin.com/developers/get-started/any-business/business-account-api-provisioning-oauth-and-the-resource-map) are proposed, not live. [Live API today and the Business Account API roadmap](https://begenuin.com/developers/developer-resources/guides/live-api-today-and-the-business-account-api-roadmap) maps what you can call now to what's planned.