# Adaptation

Re-cut a published video for another placement size, player, or a partner's brand kit, used by Extended O&O and offsite tags.

Adaptation makes new versions of a video you've already published. Studio re-cuts it for another size or player, or for a partner's brand kit. Extended O&O destinations and offsite tags both rely on it.

[Octo](https://begenuin.com/developers/get-started/any-business/octo-operates-your-brand-control-center-octo-proposes-you-approve), Genuin's Supervised Intelligence interface in Brand Control Center (BCC), proposes this capability when it finds a fit on your sites and apps. It completes the steps under Set it up from your brand context. Nothing goes live until you approve it. It's part of [Studio](https://begenuin.com/developers/browse-by-products/studio/studio-what-it-does-and-where-to-start), and [Studio: produce brand video from podcasts, long-form, and catalogs](https://begenuin.com/developers/get-started/any-business/studio-produce-brand-video-from-podcasts-long-form-and-catalogs) explains where Adaptation sits among Studio's work areas.

## When to use it

Use it whenever one video has to run in more than one shape.

| Case | What Adaptation does |
| --- | --- |
| Multi-size grid | Re-cuts for each placement size, such as vertical clips to landscape for a [Horizontal Video Player Placement](https://begenuin.com/developers/browse-by-products/onsite/horizontal-video-player-placement) |
| Partner destinations | Re-cuts to a partner's brand kit for [Extended O&O](https://begenuin.com/developers/get-started/any-business/extended-o-o-how-managed-syndication-works-end-to-end) destinations and partner placements |
| Offsite tags | Adapts posts to each tag size and adds disclosure, as in [Creator Content on Partner Pages](https://begenuin.com/developers/browse-by-products/offsite/creator-content-on-partner-pages) |
| Other platforms | Prepares the cut, caption, and cover for each platform you [post to from your hub](https://begenuin.com/developers/get-started/any-business/post-curate-schedule) |

## How it works

- The Relevance dashboard suggests adaptations in its Adaptation tier, such as re-cutting a video for product pages. Each suggestion shows the expected effect.
- You send a suggestion to Studio with one click, or let it run automatically under the guardrails you set in Canvas, part of Supervised Intelligence.
- Partners re-cut your content to their brand kit only if you allow it. You decide when you choose which groups are distributable in [Network distribution](https://begenuin.com/developers/get-started/any-business/network-distribution-place-your-content-in-partner-inventory).
- The same rule runs inbound. Partner content you accept into your groups is re-cut to your brand kit when the partner allows it.
- On Extended O&O, Genuin adapts your library for each destination. The Studio Adaptation log in Brand Control Center shows that work.

## Set it up

Octo proposes Adaptation with these steps already done. You review the result and confirm it.

1. Open **Studio** > **Adaptation**, or let the Relevance dashboard suggest an adaptation. Learn how suggestions work in [Reading the Relevance dashboard](https://begenuin.com/developers/get-started/any-business/reading-the-relevance-dashboard).
2. Choose the target sizes or partners. A partner target uses that partner's brand kit.
3. Approve each version, or set the approval mode to auto-approve.

## Settings

| Setting | What it controls |
| --- | --- |
| Target sizes | The placement sizes and players to re-cut for |
| Partner kits | The partner brand kits to re-cut into |
| Approval mode | Whether you approve each version or it's approved automatically |

Octo fills these from your brand context, and you change them when you review the proposal. Later changes arrive as proposals in the same shape.

## What it reports

- **Adapted versions**: each version Studio made from a published video.
- **Engagement by size**: how each adapted version performs at its placement size.

The Studio Adaptation log shows the versions Studio made, and the Adaptation tier in the [Relevance dashboard](https://begenuin.com/developers/get-started/any-business/reading-the-relevance-dashboard) suggests the next ones. [Measure engagement: watch time, lift, and cohorts](https://begenuin.com/developers/get-started/any-business/measure-engagement-watch-time-lift-and-cohorts) explains how engagement is counted.

## Connect your systems

The live API covers the communities, groups, and posts your adapted versions come from.

- [Create a community](https://begenuin.com/developers/developer-resources/api/create-a-community-programmatically-using-community-api) creates a community under your brand, with its type, access settings, and first members.
- [Create a group in a community](https://begenuin.com/developers/developer-resources/api/create-a-group-programmatically-within-community-using-create-group-api) adds a group with its visibility and posting rules.
- [Post a video to a group](https://begenuin.com/developers/developer-resources/api/post-and-share-a-video-within-a-group-using-the-post-video-api) uploads a video and its thumbnail, then posts it to a group with a caption.

The Studio calls in the [Business Account API](https://begenuin.com/developers/get-started/any-business/business-account-api-provisioning-oauth-and-the-resource-map) are proposed, not live. [Live API today and the Business Account API roadmap](https://begenuin.com/developers/developer-resources/guides/live-api-today-and-the-business-account-api-roadmap) maps what you can call now to what's planned.