# Accept partner content into your ecosystem

Accepting partner content lets brands and networks you trust place their video into named groups on your properties under your rules, which fills your feeds and is the inbound half of every brand partnership. Reading time about 4 minutes.

## Steps

1. In Brand Control Center (BCC) open **Network → Requests**. Each request shows the partner, their brand safety profile, the groups they want, and a sample of their content.
2. Accept with conditions: which groups, whether their content may be re-cut, whether it can carry Paid Partner Posts, and the share on any revenue it earns on your placements.
3. Partners appear under **Network → Partners** with a toggle to pause them.

## What partner content can and cannot do

| Can | Cannot |
| --- | --- |
| Appear in the groups you named | Appear elsewhere, even if the context matches |
| Carry the partner's brand on the post | Change your brand kit on the placement |
| Be ranked by [Maya](https://begenuin.com/developers/get-started/any-business/supervised-intelligence-what-it-does-and-where-to-start#maya-genuin-s-orchestrator) like your own content | Bypass your moderation or brand safety profile |
| Earn the partner a revenue share you set | Collect viewer data from your properties |

## Why accept content

A library of 30 videos becomes a library of hundreds the day you accept two partners, and Maya has more to rank. For retailers, endemic brands' content in category groups is also the simplest Paid Partner Post inventory (see [Paid Partner Posts and Paid Partner Takeovers](https://begenuin.com/developers/get-started/any-business/paid-partner-posts-and-paid-partner-takeovers)).

## How it runs

The placements, feeds, destinations, and identity settings described here are proposed from your grid and audience, applied on confirmation, and tuned on a cadence from the reports.

**Support.** Help is available 24/7 from Brand Control Center and from every page of these docs. Ask in plain language; when a person is needed, an account manager, developer, or Ops engineer joins the same thread and stays on it until it is resolved. Every Business Account owner has this on every plan (see [24/7 Octo support: how Octo brings in account managers, developers, and Ops](https://begenuin.com/developers/get-started/any-business/24-7-octo-support-how-octo-brings-in-account-managers-developers-and-ops)).

## API & SDK

Access: the calls in the table are the proposed Business Account API (see [Business Account API: provisioning, OAuth, and the resource map](https://begenuin.com/developers/get-started/any-business/business-account-api-provisioning-oauth-and-the-resource-map)), authenticated with a key scoped to the account and a role or an OAuth client acting for it; every confirmation in this article becomes a proposal you can approve by API (`POST /proposals/{proposalId}:approve`). Live today, the server API under `/api/thirdparty` authenticates with a `gn-access-token` (see [Generate an access token](https://begenuin.com/developers/developer-resources/api/generate-access-token-using-authentication-api)), and [Live API today and the Business Account API roadmap](https://begenuin.com/developers/developer-resources/guides/live-api-today-and-the-business-account-api-roadmap) maps what is live to what is proposed.

| Call | Purpose |
| --- | --- |
| POST /brands/{brandId}/acceptances | Accept partner content into your placements under your rules |
| POST /partner-requests/{requestId}:decide | Accept or decline an incoming partner request |
| PUT /brands/{brandId}/brand-safety | Brand safety profile, aligned with industry brand safety standards, and competitive exclusions |

```js
// proposed server SDK (Business Account API)
import { Genuin } from '@genuin/sdk';
const genuin = new Genuin({ apiKey: process.env.GENUIN_KEY });
await genuin.acceptances.create(brandId, { partnerId, placements });
await genuin.partners.decide(requestId, 'accept');
await genuin.brandSafety.update(brandId, profile);
```

Live today: [Deliver contextual feeds with page, user, and location context](https://begenuin.com/developers/developer-resources/sdk/contextual-embeds-how-they-work-and-how-to-configure-them) · [Embed the Genuin Web SDK on your website](https://begenuin.com/developers/developer-resources/sdk/how-do-you-embed-and-configure-the-genuin-web-sdk-on-your-website) · [Go live with monetization in your feeds, apps, and partner pages](https://begenuin.com/developers/developer-resources/sdk/go-live-with-monetization-in-your-feeds-apps-and-partner-pages) · [Add moderators to a community](https://begenuin.com/developers/developer-resources/api/assign-moderators-to-community-using-api).

SDKs: Web SDK (see [Embed the Genuin Web SDK on your website](https://begenuin.com/developers/developer-resources/sdk/how-do-you-embed-and-configure-the-genuin-web-sdk-on-your-website)), iOS SDK (see [Integrate the Genuin iOS SDK](https://begenuin.com/developers/developer-resources/sdk/developer/genuin-sdk/native-compatibility/ios/how-to-integrate-and-power-your-brand-community-in-ios-apps)), Android SDK (see [Integrate the Genuin Android SDK](https://begenuin.com/developers/developer-resources/sdk/how-to-integrate-and-power-your-brand-community-in-android-apps)), React Native (see [Integrate the Genuin SDK with React Native apps](https://begenuin.com/developers/developer-resources/sdk/how-do-you-integrate-the-genuin-react-native-sdk-into-your-application)), and Flutter (see [Integrate the Genuin SDK with Flutter apps](https://begenuin.com/developers/developer-resources/sdk/how-do-you-integrate-the-genuin-flutter-sdk-into-your-application)) render Genuin and sign members in; the Node (`@genuin/sdk`) and Python (`genuin`) server SDKs are proposed with [Business Account API: provisioning, OAuth, and the resource map](https://begenuin.com/developers/get-started/any-business/business-account-api-provisioning-oauth-and-the-resource-map).