# Network SKUs

The network capabilities a listing can carry: Paid Partner Exchange, Affiliate and Commerce Link-Out, BYOA Retargeting Activation, AgenticStudio Production, and Extended O&O Syndication.

Network SKUs show buyers which network capabilities back a listing. Your network model and your monetization agreement decide which ones you can offer. Each SKU adds what it powers in Supervised Intelligence and the AdCP surface it feeds.

[Octo](https://begenuin.com/developers/get-started/any-business/octo-operates-your-brand-control-center-octo-proposes-you-approve), Genuin's Supervised Intelligence interface in Brand Control Center (BCC), proposes this capability when it finds a fit on your sites and apps. It completes the steps under Set it up from your brand context. Nothing goes live until you approve it. It's part of [Monetize](https://begenuin.com/developers/browse-by-products/monetize/monetize-what-it-does-and-where-to-start), and [Packages: sell outcomes to brands and demand partners](https://begenuin.com/developers/get-started/any-business/packages-sell-outcomes-to-brands-and-demand-partners) explains what buyers see on each listing.

## When to use it

Buyers see network SKUs on every listing, and your model and agreement switch them on. Each SKU connects to a part of Genuin that's covered in its own article.

| Capability | Learn more |
| --- | --- |
| Paid Partner Exchange | [Paid Partner Posts and Paid Partner Takeovers](https://begenuin.com/developers/get-started/any-business/paid-partner-posts-and-paid-partner-takeovers) |
| Affiliate and Commerce Link-Out | [Dynamic in-video linkouts and affiliate commerce](https://begenuin.com/developers/get-started/any-business/dynamic-in-video-linkouts-and-affiliate-commerce) |
| BYOA Retargeting Activation | Retargeting activation with the buyer's audiences, as listed in [Packages: sell outcomes to brands and demand partners](https://begenuin.com/developers/get-started/any-business/packages-sell-outcomes-to-brands-and-demand-partners) |
| AgenticStudio Production | [Studio: produce brand video from podcasts, long-form, and catalogs](https://begenuin.com/developers/get-started/any-business/studio-produce-brand-video-from-podcasts-long-form-and-catalogs) |
| Extended O&O Syndication | [Extended O&O: how managed syndication works end to end](https://begenuin.com/developers/get-started/any-business/extended-o-o-how-managed-syndication-works-end-to-end) |

## How it works

- Your network model sets which SKUs are on. For example, the Extended model adds Extended O&O syndication and Paid Partner packages.
- Each model builds on the one before it. The Commerce model adds in-video linkouts, and the Retail model adds margin reporting and AdCP listing.
- Your agreement sets the terms each SKU runs under. For example, a commerce media schedule adds data use terms, attribution windows, and margin reporting.
- With linkouts, one video can sell different products on different pages, partners, and days. Your own checkout is used when connected, and affiliate links otherwise.
- Extended O&O runs your brand as a destination on inventory you don't own. Genuin operates it as a managed service and lists its packages for buyers and over AdCP.
- Studio turns the content you already have into on-brand video in every size your placements and partners need. Your library grows from sources rather than from a production team.

## Set it up

Octo proposes the SKUs with these steps already done. You review the result and confirm it.

1. SKUs follow your network model. Learn how in [Choose your network model: Owned, Extended, Commerce, or Retail](https://begenuin.com/developers/get-started/any-business/choose-network-model).
2. SKUs follow your monetization agreement. Learn how in [Choose your monetization agreement](https://begenuin.com/developers/get-started/any-business/choose-monetization-agreement).
3. Each SKU adds what it powers in Supervised Intelligence and the AdCP surface it feeds. Learn how in [AdCP: make your inventory discoverable to AI buyer agents](https://begenuin.com/developers/get-started/any-business/adcp-make-your-inventory-discoverable-to-ai-buyer-agents).

## Settings

SKUs are configured by agreement, through these two choices.

| Setting | What it controls |
| --- | --- |
| Network model | Which SKUs are on: Owned, Extended, Commerce, or Retail |
| Monetization agreement | The terms each SKU runs under, such as revenue share and data use |

You can change the model later without losing anything. Change a term, and the draft agreement under **Monetize** > **Agreement** is regenerated for signature.

## What it reports

- **Revenue by SKU**: what each SKU on your listings earned.
- **Reconciliation**: final figures within five business days after month end, checked against your agreement.

**Reports** > **Revenue** reports revenue daily by demand source, partner, and package. [Revenue reporting, payouts, and the Creator Wallet](https://begenuin.com/developers/get-started/any-business/revenue-reporting-payouts-and-the-creator-wallet) explains how it's counted and reconciled.

## Build on it

Network SKUs come from your model and agreement in Brand Control Center, so they need no code. [Go live with monetization in your feeds, apps, and partner pages](https://begenuin.com/developers/developer-resources/sdk/go-live-with-monetization-in-your-feeds-apps-and-partner-pages) covers where monetization runs: in your feeds, in an IAB Standard Size Experience in your app, or on a partner's page.

The package calls in the [Business Account API](https://begenuin.com/developers/get-started/any-business/business-account-api-provisioning-oauth-and-the-resource-map) are proposed, not live. [Live API today and the Business Account API roadmap](https://begenuin.com/developers/developer-resources/guides/live-api-today-and-the-business-account-api-roadmap) maps what you can call now to what's planned.