# How users discover and engage with your content Users find brand videos in community and group feeds, network-wide discovery surfaces, and embedded placements, and each interaction becomes a measurable first-party signal. In Genuin, users engage with content through the communities and groups you own, surfaced at many touchpoints. Content can come from social platforms, creators, or your own library, but engagement always happens inside your social experience, not on external platforms. Because engagement happens on your own properties, you keep users there, build repeat visits and loyalty, turn passive views into measurable actions, and keep full ownership of audience data and insights. Engagement comes from structured communities, governed content ingestion, ranked distribution, and clear interaction models. ## How content reaches users Content moves through five stages before users engage with it: 1. Content is ingested, for example through [Social Import](https://begenuin.com/developers/browse-by-products/control/how-to-sync-and-post-content-between-social-media-and-genuin), [Uploads](https://begenuin.com/developers/browse-by-products/control/how-do-i-upload-content-from-different-sources-and-post-it-in-the-community-media-network), or [Clip It](https://begenuin.com/developers/browse-by-products/control/how-to-generate-clips-from-long-form-videos-and-publish-them-in-the-community-media-network). 2. You curate and approve it in Brand Control Center (BCC). 3. You publish it into communities and groups. 4. Users discover it through feeds, placements, and navigation. 5. Users interact, return, and build ongoing relationships. The rules that govern each stage, such as roles, moderation, and guidelines, live in Control. For the product as a whole, see [Control: what it does and where to start](https://begenuin.com/developers/browse-by-products/control/control-what-it-does-and-where-to-start). ## Where users discover content ### Community and group feeds Communities are the primary engagement layer in Genuin. Each community is a thematic or brand-owned space, and its groups are focused sub-topics. Users browse community home feeds, move between groups, and discover new communities through recommendations. This structure helps users understand context, relevance, and purpose quickly, which reduces friction and increases time spent. ![Manage > Communities in Brand Control Center: a table of communities with Owner, Brand Destination, Date Created, Members, Admins, Groups, and Posts columns, and a + New Community button.](https://cdn.sanity.io/images/lnrtvsvr/development/0e38614c862bc094b9bf44f615c571f29116c241-1600x776.jpg) *The communities you manage in BCC are the spaces users browse, each with its own groups.* ### Network-wide discovery Beyond individual communities, users find content on network-wide discovery surfaces: - Home or discovery pages - Trending or recommended sections - Category-based content rails [Maya](https://begenuin.com/developers/browse-by-products/supervised-intelligence/supervised-intelligence-what-it-does-and-where-to-start#maya-genuin-s-orchestrator), Genuin's orchestrator, ranks these surfaces by relevance, freshness, performance, and your brand rules. Users move across brands and communities without losing context or trust. Learn more about [how Maya ranks every feed](https://begenuin.com/developers/get-started/any-business/personalization-and-relevance-how-maya-ranks-every-feed). ### Embedded placements on web and app Content and communities also appear inside your own pages and screens: - Product detail pages (PDPs) - Editorial articles - App home screens - Campaign or event pages For users, video and community interactions appear where their intent already is. Onsite places this video on the sites and apps you own; see [Onsite: what it does and where to start](https://begenuin.com/developers/browse-by-products/onsite/onsite-what-it-does-and-where-to-start). ![The embed builder for a Community Feed carousel from the Grocery and Essentials community, with the headline Your Essentials, Every Day and its subheadline shown in the preview and the Embed View tab.](https://cdn.sanity.io/images/lnrtvsvr/development/27ed55d4d181eae6db0b1cf78dfba96b91fa15dd-1600x784.jpg) *An embed carousel like this one places community videos on your own pages.* ## How users interact Once users find content, they can: - Watch short- or long-form videos. - Like or react to posts. - Comment and reply in threads. - Join or follow communities and groups. - Return to spaces they engaged with before. Genuin captures every interaction as a first-party engagement signal, so you understand behavior without relying on third-party platforms. To send these events to your own analytics, see [Receive engagement events in your own analytics](https://begenuin.com/developers/developer-resources/sdk/receive-engagement-events-in-your-own-analytics). ![Manage > Posts > Post Details for a brand video, with the Analytics card highlighted showing 150285 views, 45 sparks, and 1 comment, beside the video, its description, links, and category.](https://cdn.sanity.io/images/lnrtvsvr/development/a54e8998551d8154cdc2f3eaa7b55cddcc6ba497-1600x803.jpg) *Each post's Analytics card counts the views, sparks, and comments it collects.* ## How imported social content fits in Videos imported through Social Import play a large role in engagement. For users, social content feels native, not embedded or redirected: videos play inline in community feeds, and titles, captions, and grouping keep their context. Behind the scenes, every social video is reviewed and approved in Curate, brand safety and moderation rules apply, and each video goes into the communities you chose for it. That keeps engagement high-quality, brand-safe, and repeatable. ![Curate > Activity filtered to Approved (1196), with approved posts from @carlist.my, one marked for the Car Enthusiasts Hub community and its Car Tech Talk group.](https://cdn.sanity.io/images/lnrtvsvr/development/152bdfb8d72bd23cac1aed46a324647f53726a99-1600x774.jpg) *Each approved video goes into the community and group you chose for it.* ## Personalization within your rules The more users engage, the more relevant their experience gets. Genuin uses engagement signals to: - Recommend relevant communities and groups. - Prioritize the content themes a user interacts with. - Reduce noise and surface meaningful content. Personalization works within boundaries you define: you decide what can be recommended, where, and to whom. Learn how to [use interest data for personalized recommendations](https://begenuin.com/developers/browse-by-products/control/how-can-i-utilize-interest-data-for-personalized-recommendations). ## Trust, safety, and governance Across every engagement surface, Genuin enforces: - AI moderation and policy checks. Learn more about [Moderation Baselines and Queue](https://begenuin.com/developers/browse-by-products/control/moderation-baselines-and-queue). - Human approval workflows for sensitive content. - Community-level rules and guidelines. Learn more about [Community Guidelines and Appeals](https://begenuin.com/developers/browse-by-products/control/community-guidelines-and-appeals). - Audit logs for actions and interactions. Learn more about the [audit log](https://begenuin.com/developers/browse-by-products/control/audit-log-two-factor-and-sso-for-bcc). Users get safer, more credible spaces, and your engagement never compromises your standards. ## Measure engagement Every interaction feeds the reports in Brand Control Center. You can measure: - Community growth and participation - Content engagement and completion rates - Repeat visits and retention - Performance by placement or surface Use these reports to refine your content strategy, adjust placement decisions, and improve the user journey. Learn more about [tracking content interactions in reports](https://begenuin.com/developers/get-started/brand-control-center/how-can-brands-track-and-analyze-content-interactions-in-reports) and [measuring watch time, lift, and cohorts](https://begenuin.com/developers/get-started/any-business/measure-engagement-watch-time-lift-and-cohorts). ![Report > Content tab for Last quarter: cards for Impressions, Views, Unique Viewers, Total Sparks, Total Videos Reposted, Shares, Total comments, and Clickthroughs.](https://cdn.sanity.io/images/lnrtvsvr/development/1a6dd8bf6580dc81f43f1461a50b33bd6c33413c-1600x781.jpg) *The Content tab in Report totals views, sparks, shares, comments, and clickthroughs.* ## See also - [The member journey across web and app](https://begenuin.com/developers/browse-by-products/onsite/how-users-engage-with-content-and-communities-on-web-and-app) - [Personalization and relevance: how Maya ranks every feed](https://begenuin.com/developers/get-started/any-business/personalization-and-relevance-how-maya-ranks-every-feed) - [Sync videos between social media and Genuin](https://begenuin.com/developers/browse-by-products/control/how-to-sync-and-post-content-between-social-media-and-genuin) - [How the member experience works](https://begenuin.com/developers/browse-by-products/onsite/introduction-of-community-member-experience) - [Measure engagement: watch time, lift, and cohorts](https://begenuin.com/developers/get-started/any-business/measure-engagement-watch-time-lift-and-cohorts)