# Create your Business Account on Brand Control Center (BCC)

![Sign up for your Business Account on Brand Control Center (BCC) with a work email and a password; the account is proposed from your domain.](https://cdn.sanity.io/images/lnrtvsvr/development/8b6116509f7e3f90a38ca5b208ba4970dd814f9b-1197x644.jpg)
*Screen. Sign up for your Business Account on Brand Control Center (BCC) with a work email and a password; the account is proposed from your domain.*

When you finish, you will have a Business Account on Brand Control Center (BCC), the centralized hub for your brand on Genuin, with your first brand created, a sandbox API key, and an empty media network waiting for content. Your part takes about 3 minutes. No card, no contract.

## Before you begin

- A work email you can verify.
- The name of your business and of your first brand (they can be the same; a solo creator uses their own name). Both can change later.

## What a Business Account is

A Business Account is the container for everything your company does on Genuin: brands, team, billing, and agreements. Each brand inside it has its own identity, media network, communities, and reports. One Business Account can hold many brands, and the brand switcher in the BCC header moves you between them without signing out, so a holding company, an agency, or a publisher with several titles runs them all from one place.

![Diagram: a Business Account holds your team, billing, and agreements, shared across the account, and one or more brands. Each brand has its own identity, media network, communities, and reports. The brand switcher in the Brand Control Center (BCC) header selects the brand you work on.](https://cdn.sanity.io/images/lnrtvsvr/development/9e9499f219bfe190fb4e01765f004aed18accf8b-720x439.svg)
*Team, billing, and agreements belong to the Business Account; identity, media network, communities, and reports belong to each brand.*

## How the Business Account is set up for your kind of company

**Pick your company type to see its Business Account**

- **Creators & Podcasters**: One brand: your show or your name. No legal entity needed.
  - Account level: Just you
  - Brands:
    - Your show or your name: A co-host joins as a Host
  - Connect first: Podcast RSS or YouTube
- **Consumer Brands**: One brand per product line or market. The brand kit is set once for the account and overridden per brand.
  - Account level: Marketing, Revenue, Developer, Shared brand kit
  - Brands:
    - Product line: Its own brand kit overrides; Content, scoped to this brand; One per product line
    - Market: Its own brand kit overrides; Content, scoped to this brand; One per market
  - Connect first: Product catalog, Creator content folders, Then domains and apps
- **Online Retailers**: Your storefront anchors the account; each private label or banner is its own brand.
  - Account level: Retail Media, Merchandising, Engineering
  - Brands:
    - Storefront (Anchor): Ad Ops, scoped to the brands they sell
    - Private label: Ad Ops, scoped to the brands they sell; One per private label
    - Banner: Ad Ops, scoped to the brands they sell; One per banner
  - Connect first: Catalog with margin fields, Every domain and app, Loyalty program
  - Two-factor authentication is required.
- **Consumer Services**: Usually one brand. Add a second only for a separately branded product.
  - Account level: Content, Developer
  - Brands:
    - Your brand
    - Second brand: Only for a separately branded product
  - Connect first: Web app, Mobile apps, Webinars, Help-center videos
  - The Developer owns the embed and auto login.
- **Media & Entertainment**: One brand per title, station, or property, each with its own kit, guidelines, and reports.
  - Account level: Revenue, Admin
  - Brands:
    - Title: Its own kit, guidelines, and reports; Editors, scoped to this brand; One per title
    - Station: Its own kit, guidelines, and reports; Editors, scoped to this brand; One per station
    - Property: Its own kit, guidelines, and reports; Editors, scoped to this brand; One per property
  - Connect first: Every domain and app, Video archive, Live event feeds
- **Media Supply Aggregator**: You anchor the account; each publisher, app, or site you represent is its own brand, imported in bulk from a CSV or the Partner API.
  - Account level: Network Admin, Revenue
  - Brands:
    - Your company (Anchor)
    - Publisher, app, or site: Publisher Manager for this brand; The publisher is invited into its own brand only; One per publisher, app, or site you represent
  - Connect first: Your own domains, Publisher properties, verified per brand or delegated
- **Media Demand Aggregator**: You anchor the account; each advertiser you buy for is a client brand, imported in bulk.
  - Account level: Account Admin, Finance
  - Brands:
    - Your company (Anchor)
    - Client brand: Campaign Manager and Analyst for this brand; One per advertiser you buy for
  - Connect first: Your own domain, Client domains, only where you'll run onsite placements

The Company selector on the Get Started page shows the setup that applies to you under every step; the playbook for your rung (see [Creators and podcasters: launch a podcast network in an afternoon](https://begenuin.com/developers/get-started/any-business/creators-and-podcasters-launch-a-podcast-network-in-an-afternoon), [Companies: turn your website into a media hub](https://begenuin.com/developers/get-started/any-business/companies-turn-your-website-into-a-media-hub), [Publishers and media companies: launch a publisher media network](https://begenuin.com/developers/get-started/any-business/publishers-and-media-companies-launch-a-publisher-media-network), [Consumer brands: build a brand commerce media network](https://begenuin.com/developers/get-started/any-business/consumer-brands-build-a-brand-commerce-media-network), [Retailers: maximize margin per impression on a retail media network](https://begenuin.com/developers/get-started/any-business/retailers-maximize-margin-per-impression-on-a-retail-media-network), [Developers: add video experiences to an existing product in one sprint](https://begenuin.com/developers/get-started/any-business/developers-add-video-experiences-to-an-existing-product-in-one-sprint), [Marketers: run a partner campaign onsite and offsite](https://begenuin.com/developers/get-started/any-business/marketers-run-a-partner-campaign-onsite-and-offsite), [Media supply aggregators: bring your publisher network onto Genuin as one supply network](https://begenuin.com/developers/get-started/any-business/media-supply-aggregators-bring-your-publisher-network-onto-genuin-as-one-supply-network), and [Media demand aggregators: route your advertisers' demand into the Genuin network](https://begenuin.com/developers/get-started/any-business/media-demand-aggregators-route-your-advertisers-demand-into-the-genuin-network)) walks the same choices in order. For a podcast RSS feed or YouTube channel, see [Connect your website, app, and podcast feed](https://begenuin.com/developers/get-started/any-business/connect-properties).

## What Octo does

![Diagram: six steps in two lanes. You: 1, choose Start for free at app.begenuin.com and verify your work email, the one step Octo can’t do for you. Octo: 2, reads your email domain and finds your website; 3, proposes the Business Account (company name, first brand, company type, and brand structure); 4, proposes the team your company type needs, with invites unsent. You: 5, approve or change anything inline, and Octo re-proposes the rest; nothing is public and nothing is billed. Octo: 6, opens BCC on your first brand with a sandbox API key issued. Result: your Business Account, first brand, and sandbox API key, with no card and no contract.](https://cdn.sanity.io/images/lnrtvsvr/development/4eb04abae9341551b4318644447f1326f97d4c78-720x608.svg)
*You verify your email and approve; Octo does the rest.*

1. Go to app.begenuin.com and choose **Start for free**; verify your work email (Google and Microsoft sign-in also work). This is the only thing Octo, Genuin's Supervised Intelligence interface, cannot do for you.
2. Octo reads your email domain, finds your website, and proposes the Business Account: company name, your first brand with its public name, and what kind of company you are (one of the types above). It drafts the brand structure that type calls for, including one brand per property or client for aggregators, from your site or from a CSV or the Partner API you point it at.
3. Octo proposes the team it expects from your company type (the roles shown above) and leaves the invites unsent.
4. Octo opens Brand Control Center (BCC) on your first brand with a sandbox API key already issued.

## What you approve

- The company name, the first brand, and the company type. Change any of them inline; Octo re-proposes the rest.
- The brand structure (one brand or many). Approve, or tell Octo "one brand for now" and it folds the rest into a later step.
- Nothing is public and nothing is billed; approval here only creates the account.

## Make Octo smarter

- Connect your website crawler now (Brand → Context → Crawl my site) and Octo already knows your products, sections, voice, and audience before Step 2.

**Need help?** Octo is available 24/7 in BCC and on every page of these docs. Ask it in plain language; when the answer needs a person, Octo brings the right account manager, developer, or Ops engineer into the same thread and stays on it until it is solved. Every Business Account owner has this, on every plan (see [24/7 Octo support: how Octo brings in account managers, developers, and Ops](https://begenuin.com/developers/get-started/any-business/24-7-octo-support-how-octo-brings-in-account-managers-developers-and-ops)).

## What you get

- A Business Account on the Free plan with every product enabled in sandbox mode.
- Your first brand, selected in the brand switcher; every setting, grid, community, and report from here on belongs to the selected brand.
- A sandbox API key under **Settings → Developers**, scoped to the Business Account. A live key is issued when you launch in Step 3.
- An empty media network for the brand that becomes real in Step 2.
  ![Step 1 of onboarding: your business category and traffic range are proposed from your domain; you confirm or adjust.](https://cdn.sanity.io/images/lnrtvsvr/development/324d6fb00b651cdd6651ebbc333a0a6307ab5555-1200x751.jpg)
  *Screen. Step 1 of onboarding: your business category and traffic range are proposed from your domain; you confirm or adjust.*