# Turn long videos into short clips with Clip It

Import a video of up to 60 minutes, choose the enhancements, and review the AI-cut clips and their virality scores in Curate before they publish.

Clip It takes one long video and finds the moments that stand on their own. It cuts each into a clip of up to 120 seconds and adds captions, a title, and a thumbnail, so you don't edit by hand.

Every clip gets a virality score and waits in **Curate** > **Activity** in Brand Control Center (BCC) until you approve it, unless you choose to publish automatically. Clip It is how BCC delivers [clip generation from long-form video](https://begenuin.com/developers/browse-by-products/studio/clip-generation-from-long-form). For where it fits in the wider curation workflow, see [Generate and publish clips from long-form videos](https://begenuin.com/developers/browse-by-products/control/how-to-generate-clips-from-long-form-videos-and-publish-them-in-the-community-media-network).

Approved clips follow the same moderation rules as every other post, which you set in Control. For the whole product, see [Control: what it does and where to start](https://begenuin.com/developers/browse-by-products/control/control-what-it-does-and-where-to-start).

## Video requirements

| Requirement | Limit |
| --- | --- |
| Sources | A video link, or files from your computer, Google Drive, Dropbox, or an AWS S3 bucket |
| Formats for file uploads | mp4, mov, avi, wmv, mkv, webm |
| File size | Up to 2 GB per file |
| Duration | Less than 60 minutes per video |
| Speech | The video needs spoken audio. Clip It cuts along the transcript, so a video with nothing to transcribe fails with "No transcript was found in this video." |
| Rights | You confirm the video is your original work when you import it. |

Any aspect ratio works as input. With **Smart crop** on, each clip is reframed around the person speaking.

## Import a video

1. In BCC, go to **Curate** > **Activity** and click **+ New Post**.
   ![The Activity page in Curate, with the Activity tab and the + New Post button highlighted, and tiles counting Awaiting to post, Processing, Scheduled to post, Approved, and Rejected posts.](https://cdn.sanity.io/images/lnrtvsvr/development/896a495f627b12044a55621b5968c7925887d079-1600x779.jpg)
   *Step 1: Start a new post from Curate > Activity.*
2. Choose **Clip it**.
   ![The Import Videos page in Brand Control Center, with three tiles: Social Import, Uploads, and Clip it, which is highlighted.](https://cdn.sanity.io/images/lnrtvsvr/development/0b14d03178e1a2f32db5e7210d3d1d47ecb1f4db-1600x772.jpg)
   *Step 2: Clip it sits beside Social Import and Uploads on the Import Videos page.*
3. Add the video. Paste a video link into **Drop a video URL**, or click **Choose files** and choose **Your Computer**, **Google Drive**, **Dropbox**, or **S3 Bucket**. You can also drag files onto the page. A file over 2 GB, over 60 minutes, or in another format is marked with the reason and isn't uploaded.
   ![The Clip It import page in Brand Control Center, with the Drop a video URL field, the Choose files menu listing Your Computer, Google Drive, Dropbox, and S3 Bucket, and the first enhancement options below.](https://cdn.sanity.io/images/lnrtvsvr/development/e52ddcfa0bf836a2e01d9aad7c76851b2aa1e0fd-1600x778.jpg)
   *Step 3: Paste a link into Drop a video URL, or pick a source from Choose files.*

## Choose the enhancements

By default, every option is on. Clear the ones you don't want; they apply to every clip from the video.

| Option | Group | What it does |
| --- | --- | --- |
| Show Title on Video | In-Video Features | Writes an AI-generated title, based on the clip's content, on the clip for its full length, so viewers see the topic at a glance. |
| Add background music | In-Video Features | Adds a music track to each clip. |
| Show captions | In-Video Features | Burns captions generated from the transcript into the clip, so viewers follow it with the sound off. |
| AI Image | In-Video Features | Inserts AI-generated images that illustrate what's being said. |
| GIFs | In-Video Features | Inserts GIFs matched to the transcript. |
| Transitions | In-Video Features | Adds transitions between the cuts inside a clip. |
| Add description | Metadata Features | Generates a post description for each clip. |
| Smart crop | Advanced | Detects the main subject and reframes each clip so the person speaking stays the focal point. Best for interviews, presentations, and talking-head videos. |
| Add clickbait thumbnail | Advanced | Picks the best frame and adds a text overlay related to the video's topic, as the clip's thumbnail. |
| Merge videos into clips | Advanced | Not available. The option is disabled. |

Under **Caption style**, choose **Best fit** to let Clip It choose the look, or **Custom** to pick one of the preset styles for all the clips.

> **Note** In the current release, Clip It ignores Add background music, AI Image, and GIFs: clips come out without them whatever you select.

![The Clip It options with every available checkbox selected under In-Video Features, Metadata Features, and Advanced, Best fit chosen under Caption style, and Merge videos into clips disabled.](https://cdn.sanity.io/images/lnrtvsvr/development/0e3030feed4b5395695fe25f8660913b3b73ff9b-1600x777.jpg)
*Every option starts selected; clear the ones you don't want.*

With **Add clickbait thumbnail** on, each clip gets a thumbnail like these:

![Two example clip thumbnails with bold hook lines overlaid: 'Exclusive Football Break Deals!' over a sports broadcast and 'Boost Learning with Narrative Techniques!' over a speaker on a TED stage.](https://cdn.sanity.io/images/lnrtvsvr/development/a05ab9f8f260b1bfb5670740db092cf9037c783d-1000x687.jpg)
*Each thumbnail is a frame from the clip with a generated hook line.*

## Get the clips

1. Under **Import in**, choose one or more communities and their groups. To let Genuin route each clip to the closest match from its content, choose **Auto-curated Community** or **Auto-curated Groups**. Learn more in [Add and curate content in AI-generated communities and groups](https://begenuin.com/developers/browse-by-products/control/how-to-add-or-curate-content-in-communities-or-groups).
2. Choose how the clips publish:
   - Click **Get clips** to create the clips as drafts. They wait in **Activity** under **Awaiting to post**, and nothing publishes until you approve it.
   - Click **Publish Settings** to skip the review. Choose **Auto Publish** to post each clip as soon as it's generated. Or choose **Schedule**, pick a date, a time at least 1 hour 30 minutes ahead, and a time zone, and click **Get clips & Schedule**.

BCC returns to **Activity** filtered to **Processing** and shows "Your clips are being created." Processing continues if you leave the page. **Activity Logs**, next to **Activity**, lists each import with its status and, if it failed, the reason.

## How Clip It cuts a video

Clip It runs four stages on each video:

1. **Transcription.** Genuin transcribes the audio with timestamps. If the source carries chapter markers, they become clip boundaries.
2. **Segmentation.** An AI model reads the transcript and splits it where the topic changes. For each segment, it picks an opening that works as a hook and a line that closes it.
3. **Editing.** Each clip is cut, cropped, captioned, titled, and given a thumbnail according to your options.
4. **Scoring.** Each clip's transcript is scored for virality.

Segments longer than 120 seconds are split again, and neighboring short segments are merged while they fit under 120 seconds. A video shorter than 120 seconds becomes a single clip. The number of clips follows the number of topics in the video, not a fixed count.

## Virality score

Each clip gets a virality score, which helps you spot the clips most likely to perform well on social platforms and in your social experience. Genuin scores four rubrics from the clip's transcript, each on a 0–100 scale, and combines them into a **Viral** score out of 100. Curate shows all five.

| Rubric | What it measures | Scores fall between |
| --- | --- | --- |
| Hook | The opening 3 to 10 seconds, which decide whether viewers keep watching | 50 and 100 |
| Flow | Structure and continuity: how clearly the clip moves from one point to the next | 60 and 100 |
| Value | How useful or meaningful the clip is, such as educational, informational, entertaining, or motivational | 60 and 100 |
| Trend | How closely the clip matches current social and platform trends | 60 and 100 |

![An earlier version of the review panel with the transcript, a link, a 90/100 Viral score beside A grades for Hook, Flow, Value, and Trend, Post to, and Reject and Approve buttons.](https://cdn.sanity.io/images/lnrtvsvr/development/e30e1eb2e96c96106370d1311449c61aafdf0f18-1440x900.jpg)
*The review panel shows the Viral score next to the four rubrics.*

The Viral score weights Flow at 40%, Trend at 30%, Hook at 20%, and Value at 10%. Clips with humor, sarcasm, inspiration, suspense, or an educational angle get 10 extra points on each rubric, and clips between 10 and 45 seconds long get 5 more points. The result is rescaled so that a weighted score of 60 or more displays between 70 and 99.

For example, a clip that scores 55 for Hook, 70 for Flow, 65 for Value, and 60 for Trend shows a Viral score of 79. Use the score to rank the clips from one video against each other.

![The Activity list view with two approved clips; under each, a Viral score of 79 and 78 next to its Hook, Flow, Value, and Trend scores.](https://cdn.sanity.io/images/lnrtvsvr/development/6a0dac971c7ce5bc2c86c4e0dadb3542d119edce-1600x778.jpg)
*The list view shows each clip's Viral score next to its four rubric scores.*

## Review and approve clips

1. Go to **Curate** > **Activity**. The tiles count clips by state: **Awaiting to post**, **Processing**, **Scheduled to post**, **Approved**, and **Rejected**.
2. Click **Awaiting to post** and open a clip. The panel plays it and shows its generated title, a description you can edit up to 2,000 characters, the transcript, and the viral scores.
3. Check **Post to**, which names the destination and the account the post comes from. If the routing is wrong, click **Move** to change the community or group.
4. Click **Approve** or **Reject**.

Approved clips publish to the chosen group as posts from the account shown under **Will be posted by**, and they pass through content moderation like any other post. Rejected clips stay under **Rejected** and never publish. To publish clips without manual review, see [Set up automatic content approval](https://begenuin.com/developers/browse-by-products/control/how-do-i-automatically-approve-content-based-on-pre-defined-brand-community-and-platform-guidelines).

## Limitations

- **Less than 60 minutes and up to 2 GB per video.** Longer or larger videos are rejected at import.
- **Up to 120 seconds per clip.** Longer segments are split.
- **Speech is required.** Silent or music-only videos fail, and Activity Logs shows the reason.
- **One source per import.** Files from your computer and files from a cloud drive go in separate imports.
- **Schedules need at least 1 hour 30 minutes of lead time.** An earlier time isn't accepted.
- **Merge videos into clips isn't available.** The option is disabled.
- **Background music, AI images, and GIFs aren't applied.** The options are listed, but clips come out without them.

## See also

- [Clip Generation from Long-form](https://begenuin.com/developers/browse-by-products/studio/clip-generation-from-long-form)
- [Generate and publish clips from long-form videos](https://begenuin.com/developers/browse-by-products/control/how-to-generate-clips-from-long-form-videos-and-publish-them-in-the-community-media-network)
- [Upload short videos in bulk and publish them](https://begenuin.com/developers/browse-by-products/control/can-you-upload-short-form-content-in-bulk-and-instantly-publish-it-to-your-brand-community)
- [Add and curate content in AI-generated communities and groups](https://begenuin.com/developers/browse-by-products/control/how-to-add-or-curate-content-in-communities-or-groups)
- [Set up automatic content approval](https://begenuin.com/developers/browse-by-products/control/how-do-i-automatically-approve-content-based-on-pre-defined-brand-community-and-platform-guidelines)