# Control

Organized governance

## Start here

- [Control: what it does and where to start](https://begenuin.com/developers/browse-by-products/control/control-what-it-does-and-where-to-start): Control governs who can do what, what content is allowed, and how inventory is described to buyers; every product reads its rules from here.

## Capabilities

- [Business Account Roles and Scoped Roles](https://begenuin.com/developers/browse-by-products/control/business-account-roles-and-scoped-roles): Owner, Admin, Content, Revenue, Developer, and Analyst roles, each scopeable to one brand, network, or community.
- [Community Roles and Creator Tiers](https://begenuin.com/developers/browse-by-products/control/community-roles-and-creator-tiers): Host, Contributor, Member creator (a member whose posts go through moderation), and Partner roles inside communities, separate from Business Account roles.
- [Moderation Baselines and Queue](https://begenuin.com/developers/browse-by-products/control/moderation-baselines-and-queue): Standard or Strict classifier baselines, actions by source, and a queue with SLA timers, assignment, bulk actions, and appeals.
- [Brand Safety Profile](https://begenuin.com/developers/browse-by-products/control/brand-safety-profile): A description of your inventory, aligned with industry brand safety standards, attached to every placement and shown to partners, buyers, and AI buyer agents; it informs how buyers value your inventory.
- [Keyword and Topic Blocklists](https://begenuin.com/developers/browse-by-products/control/keyword-and-topic-blocklists): Lists that feed both moderation and ad quality so a brand's exclusions apply to content and ads alike.
- [Community Guidelines and Appeals](https://begenuin.com/developers/browse-by-products/control/community-guidelines-and-appeals): Your guidelines on top of Genuin's policy floor, shown on first post and on every appeal, with versions kept.
- [Player Controls and Feed Settings](https://begenuin.com/developers/browse-by-products/control/player-controls-and-feed-settings): Autoplay, sound, captions, share and follow buttons, comment visibility, sticky player, and Maya's parameters, set per page type or placement without code.
- [Audit Log, Two-Factor, and SSO for BCC](https://begenuin.com/developers/browse-by-products/control/audit-log-two-factor-and-sso-for-bcc): Every change recorded by user and time, two-factor enforcement, and SSO for BCC on Enterprise.

## Ad Configuration

- [Mark and manage house ads](https://begenuin.com/developers/browse-by-products/control/how-do-i-mark-and-manage-house-ads-in-the-brand-control-center): Mark posts as house ads in Brand Control Center (BCC) so owned content fills ad placements as fallback when no sponsored or programmatic ad is available.
- [Configure ad monetization with presets](https://begenuin.com/developers/browse-by-products/control/how-can-a-brand-configure-and-control-ad-monetization-using-presets-in-brand-control-center): Set up ad configuration presets in Brand Control Center (BCC) to control which ad types run, how often they appear, and where, across web and mobile apps.
- [Configure vertical video ad placements and frequency](https://begenuin.com/developers/browse-by-products/control/how-does-a-brand-configure-vertical-video-ad-placements-and-frequency): Set where vertical video ads appear in feeds and embeds, how often they repeat, and which ad types serve first, using monetization presets in Brand Control Center.

## Player & Linkout Control

- [Configure Brand Control Center settings](https://begenuin.com/developers/browse-by-products/control/how-do-you-configure-settings-in-the-brand-control-center-for-full-control-and-governace): Manage users and roles, brand elements, a white-label domain, and outbound notifications from the Settings module in Brand Control Center (BCC).
- [Manage and block video linkouts](https://begenuin.com/developers/browse-by-products/control/how-to-mentrally-manage-and-control-all-video-linkouts-in-brand-ecosystem): Manage the links attached to videos from one library in Brand Control Center (BCC), block URLs or whole domains, and set which domains the SDKs allow.
- [Customize the Genuin video player](https://begenuin.com/developers/browse-by-products/control/how-does-a-brand-customize-the-genuin-video-player-controls): Set the size, tile layout, profile menu, deep links, and onboarding prompts of Genuin carousels, standard walls, and full-screen feeds on every SDK.

## Content Curation & Import

- [Add and curate content in AI-generated communities and groups](https://begenuin.com/developers/browse-by-products/control/how-to-add-or-curate-content-in-communities-or-groups): Learn how to bring videos into AI-generated communities and groups, review where AI maps them, choose feeds, and set who can approve content.
- [Automate social imports and publishing with Scheduler](https://begenuin.com/developers/browse-by-products/control/scheduler-in-brand-control-center): Set up a scheduler in Brand Control Center that imports posts from social handles on a cadence, routes them to communities and groups, and publishes them.
- [Import videos from an RSS or MRSS feed](https://begenuin.com/developers/browse-by-products/control/how-do-i-import-videos-from-rss-mrss-feed-urls-in-the-brand-control-center): Import videos into communities and groups from an RSS or MRSS feed URL in Brand Control Center, with optional authentication, pagination, and a schedule.
- [Schedule recurring imports from an RSS or MRSS feed](https://begenuin.com/developers/browse-by-products/control/how-do-i-set-a-scheduler-for-importing-videos-from-rss-mrss-feed-urls-in-the-brand-control-center): Learn how to set a scheduler that imports videos from an RSS or MRSS feed URL on a recurring basis and publishes them automatically or after review.
- [Import videos from a JSON feed](https://begenuin.com/developers/browse-by-products/control/how-can-i-import-videos-using-json-feeds-in-the-brand-control-center): Learn how to import videos from a JSON feed URL in Brand Control Center, review the AI-mapped fields, and run the import once or on a recurring schedule.
- [Sync videos between social media and Genuin](https://begenuin.com/developers/browse-by-products/control/how-to-sync-and-post-content-between-social-media-and-genuin): Learn how to import videos from connected social accounts with Social Import, review and publish them to communities and groups, and post approved videos back to social platforms.
- [How users discover and engage with your content](https://begenuin.com/developers/browse-by-products/control/how-users-engage-with-brand-content-and-communities-across-the-network): Users find brand videos in community and group feeds, network-wide discovery surfaces, and embedded placements, and each interaction becomes a measurable first-party signal.
- [Upload videos and publish them to your social experience](https://begenuin.com/developers/browse-by-products/control/how-do-i-upload-content-from-different-sources-and-post-it-in-the-community-media-network): Learn how to bring owned, partner, creator, or offline videos into Genuin with Uploads, enrich them, and publish them to communities and groups after review.
- [Generate and publish clips from long-form videos](https://begenuin.com/developers/browse-by-products/control/how-to-generate-clips-from-long-form-videos-and-publish-them-in-the-community-media-network): Learn how to turn interviews, webinars, product demos, shows, and live streams into short clips with Clip It, then review them in Curate and publish them to communities.
- [Upload short videos in bulk and publish them](https://begenuin.com/developers/browse-by-products/control/can-you-upload-short-form-content-in-bulk-and-instantly-publish-it-to-your-brand-community): Upload up to 100 short videos at once from a computer, Google Drive, Dropbox, or S3, add AI titles and captions, and review them in Curate before they publish.
- [Turn long videos into short clips with Clip It](https://begenuin.com/developers/browse-by-products/control/can-you-automatically-turn-long-videos-into-short-viral-clips-for-your-community): Import a video of up to 60 minutes, choose the enhancements, and review the AI-cut clips and their virality scores in Curate before they publish.
- [Set up automatic content approval](https://begenuin.com/developers/browse-by-products/control/how-do-i-automatically-approve-content-based-on-pre-defined-brand-community-and-platform-guidelines): Define brand guidelines, community guidelines, and trusted contributor rules so content that passes every check publishes without waiting for manual review.
- [Schedule content across multiple communities](https://begenuin.com/developers/browse-by-products/control/how-do-i-schedule-content-distribution-across-multiple-brand-communities): Schedule one video to publish across several communities and groups at set times, staggered or all at once, from a single workflow in Brand Control Center.

## Data & Analytics

- [How moderation and brand safety work for publishers](https://begenuin.com/developers/browse-by-products/control/how-are-moderation-and-brand-safety-applied-for-destination-brands-publishers-and-the-genuin-ecosystem): Genuin checks every video and ad against platform, brand, and community guidelines, so publishers keep their social experience safe and ads run only beside approved content.
- [Zero-party data for brands](https://begenuin.com/developers/browse-by-products/control/what-is-zero-party-data-for-brands): Zero-party data is information people intentionally share with a brand, such as interests, groups they join, and saved preferences, with explicit consent.
- [How zero-party data powers your social experience and media revenue](https://begenuin.com/developers/browse-by-products/control/how-zero-party-data-powers-brand-communities-and-media-revenue-without-compromising-consumer-trust): Genuin personalizes social experiences from zero-party data and brand context, and monetizes them by passing content context, not personal identifiers, to advertisers.
- [How privacy and consent work with zero-party data](https://begenuin.com/developers/browse-by-products/control/how-does-genuin-ensure-privacy-and-consent-with-zero-party-data): Genuin collects zero-party data only from explicit user actions and OS-level consent, activates it by context instead of identity, and keeps it brand-owned and never sold.
- [Analyze device data in reports](https://begenuin.com/developers/browse-by-products/control/how-do-i-access-device-information-for-analytics-and-reporting): Build a Brand Control Center report broken down by device, OS, and SDK dimensions, with the metrics, filters, and date range that match your goal.

## Feed Personalization

- [Collect and manage device information](https://begenuin.com/developers/browse-by-products/control/how-can-brands-collect-and-manage-device-information-for-enhanced-user-experience): Learn how to capture device data through the Genuin SDKs, organize it in Brand Control Center reports, and use it to improve experience, performance, and monetization.
- [Use interest data for personalized recommendations](https://begenuin.com/developers/browse-by-products/control/how-can-i-utilize-interest-data-for-personalized-recommendations): Learn how to turn on interest capture, let Brand Control Center build interest profiles, and use them to personalize feeds, community suggestions, and notifications.

## Control Use Cases

- [controls](https://begenuin.com/developers/find-your-use-cases/curate-content-create-roles-configure-settings): Content Control, Create Roles, and Configure Settings to Govern Your Social Experience
- [controls](https://begenuin.com/developers/find-your-use-cases/moderate-interactions-brand-safe-environments): Moderate Interactions to Ensure Brand-Safe Environments
- controls: Manage Access, Guidelines, and Permissions to Keep Communities Organized
- [controls](https://begenuin.com/developers/find-your-use-cases/customize-player-controls-personalize-feeds): Customize Player Controls and Personalize Feeds to Enhance User Experience